Join our webinar to discover why marketers are investing in experience platforms, the risks of limited futureproofing, and the facts behind CMS vs CXM. In this webinar you will: Understand the benefits of a CXM platform Learn how organisational shifts may be needed to achieve integrated marketing Recognize the importance of integration and collaboration Rethink how you measure marketing performance Learn how to optimize the experience to optimize results Presented by: Charles Bell, Head of Sales Engineering at Sitecore UK

1. Realising the
potential: think
CXM not CMS

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attempt to answer them during the Q&A at the end of the presentation
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Webinar details

3. Empower organisations
to build the effective
meaningful relationships
that win customers for
life.

4. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 4
Sitecore at a glance
WEBSITES BRANDS EMPLOYEES
PARTNERS DEVELOPERS COUNTRIES

5. Charles Bell
HeadofSalesEngineeringatSitecoreUK
• 18 years of post-graduate experience in
delivering web solutions
• Experience of enterprise-scale Sitecore
implementations with companies like
HSBC and Maersk Line
• Joined Sitecore in January 2017 as Head
of Sales Engineering

6. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 6
Timeline: CMS vs CXM
6

7. Understanding the
benefits of a CXM
platform

8. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 8
CXM platforms break down technology barriers
Manual processes to manage content
No customer-centric view across channels
Siloed tools designed for only one channel
Poor support of campaign management and optimisation
No or few localisation/multilingual capabilities

9. Start making an
organisational shift
now

10. Why do I need to make an
organisational shift?
Cluttered technical landscape
Competing technologies/ teams
Is best of breed fiction?

13. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 13
Adding content
Managing
content & basic
personalisation
Advanced
personalization
& cross-channel
CRM
integration
Real-time CXM,
A/B &
multivariate
testing.
Organisational Maturity Curve

14. Recognising the
importance of
integration and
collaboration

15. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 15
Integration and collaboration

16. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 16
Experience profiles

17. Optimising the
experience to
optimise results

18. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 18
Are you confusing insight with outcomes?

19. Rethinking how you
measure marketing
performance

20. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 20
Rethink how you measure marketing performance

21. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 21
Visual ReportingAids Optimisation

22. © 2001-2016 Sitecore Corporation A/S. All rights reserved. Sitecore® and Own the Experience® are registered trademarks of Sitecore Corporation A/S. All other brand and product names are the property of their respective owners. 22
Visual Reporting and Actionable Analytics

23. The keyword is
FUTUREPROOF

24. 24

25. Top takeaways for a
CXM business case

26. We want make our existing content work harder
We want to define our content strategy in terms of our experience strategy
We have limited marketing resources and want to upskill quickly
We don’t want our marketing capability tied to our IT capability
We want immediately actionable insight, not data for data’s sake
The ability to connect with ourCRM keeps our single customer view intact
across all channels

27. Q&A
Please place your questions in the
GoToWebinar toolbar

28. Thank you
To find out more, or organise a demo
please contact our speaker Charles
Bell at chbe@sitecore.net
OR
download our CXM eBook here:
http://siteco.re/2tXmcyQ