Interact Toronto Event - Oct 18, 2012

1. Neverblue Mobile Marketing
Zach Sprout
Neverblue Mobile Media Buyer

2. Go Mobile
• Mobile offers
• Campaign organization
• Make me some money!

3. Mobile offers
• Is it optimized for mobile?
• Is it scalable?
• Is it the payout competitive?
• How/When does the conversion occur?
• Ex. Converts after five simple fields on the first page have
been filled out
• Ex. Converts after the app has been downloaded and
launched for the first time

4. Mobile offers
Sample Conversion Flow
Banner Offer Thank-You Page

5. Campaign organization
– Creating the campaign structure and targeting
– Adding and naming banners
– Mobile banner specifications
– Gathering data from click information

6. Campaign organization
– Campaign structure and targeting

7. Campaign organization
– Adding and naming banners
- B1_216x36
- B1_300x50
- B2_216x36
- B2_300x50
- B3_216x36
- B3_300x50

8. Campaign organization
– Mobile banner specifications

9. Campaign organization
– Set up links to gather data from click information
My preferred tracking parameters: Creative, Carrier, Publisher, Device
Example tracking link:
www.mymobilecampaign.com/?&subid=CREATIVE&subid2=CARRIER&subid3=DEVICE
&subid4=PUBLISHER
What is passed back to your tracking system?
Subid= B2_300x50
Subid2= Verizon
Subid3= Samsung SCH-i909
Subid4= SiteXYZ

10. Make me some money!
– Gather data into a pivot table and identify outliers
and trends
– Pause or remove the variables that are under your
desired EPC
– More tips: creatives, campaigns, reps, ad
networks, RTBs

11. Make me some money!
- Gather data into a pivot table and identify outliers and
trends (by creative, carrier, device, publisher)
- PUBLISHER
-CREATIVE
- DEVICE

12. Make me some money!
- Pause or remove the variables that are under your
desired EPC
- PUBLISHER AND DEVICE
- PUBLISHER AND CREATIVE
- EPC without any optimizations
- EPC after removing the underperforming publisher

13. Make me some money!
- Add more creatives
- Build more campaigns
- Speak to your rep
- Try another ad network
- Try CPM, Try RTB

14. Questions?
Contact Info:
Zach Sprout
zach.sprout@neverblue.com
Skype: zach_sprout