The document discusses the importance of defining the "why" behind digital signage and technology projects. It advises asking "why" questions upfront such as "Why are we talking?", "Why digital signage?", and "Why now?" Defining the objectives and goals clearly leads to more successful projects that deliver on promises and satisfy customers. Examples are provided of projects that worked because the why was clear, such as providing real-time travel information or increasing sales. Buzzwords and wow factors are not strategies and focusing on the technology alone risks mediocrity. Defining the why leads into addressing other questions like what, how, when to ensure project success.
23. “It's a carefully curated installation of
breathtaking beauty that helps
passengers fly before they ever leave
the ground,
and takes the airport experience to new
heights.”
29. “The airport was in need of an
upgrade, and technology was
something we thought could be
added as part of the end-to-end
service the airport offers.”
30. “MCO’S DISPLAYLAND”
ALMOST 700 PASSENGER-FACING
SCREENS
• TSA SCREENING TIMES BY LOCATION
• FLIGHT AND GATE CHANGES
• WALK TIMES
• DELAYED BAGGAGE NOTIFICATIONS
41. “The flagship stores deliver an enhanced
customer experience through a network
of digital signage, interactive technology
and show-stopping installations. The
stores create a retail space that engages,
excites, inspires and informs the
customer.”
