Our MD Colm Hanratty's presentation from the Drogheda Business Expo 2015 complete with 14.5 practical social media tips and key takeaways.

1. Grow Your Business
with Social Media
14 practical tips and key takeaways
(with an extra one thrown in for good measure)
Colm Hanratty
Managing Director
sixtwo digital

2. @colmhanratty
&
@sixtwodigital

4. TIP #1

5. TIP #1 – HOW TO MEASURE YOUR ROI
Know what you’re using
social media for, then you’ll
be able to measure your
ROI (Return On Investment)
– set an objective

7. TIP #2 – USE A CONTENT CALENDAR
 Be consistent

9. TIP #3 – TAKE YOUR SOCIAL MEDIA SERIOUSLY

10. TIP #3 – TAKE YOUR SOCIAL MEDIA SERIOUSLY
• Irish are the biggest Facebook users in the English
speaking world
• We spend an average of five hours per month on
Facebook
• There are over 600,000 active Twitter users in Ireland
who send over 1 million tweets per day
• 86% of adults in Ireland have access to an internet-
enabled mobile device
• Almost 1.94 million Irish Facebook users access their
account via a mobile device
• 80% 18-34 year olds have used a tablet or phone to
purchase online
*Source: Digital Marketing Report – Shane O’Leary
Statcounter

11. TIP #3 – TAKE YOUR SOCIAL MEDIA SERIOUSLY
Have an editor

13. TIP #4 – TO RETWEET OR NOT RETWEET

14. TIP #4 – WHY BRANDS NEED TO STOP RT’ING
1. Tweets can lack context
1. There’s a lack of engagement
1. The ‘look at me’ factor
1. Tweets can promote other / competing
brands

16. TIP #5 – HAVE A BLOG

17. TIP #5 – WHY HAVE A BLOG
 They’re good for SEO
 They personalise your brand
 Help position you as an authorative voice
 Can support marketing initiatives
 They create content for other channels
 They can address your customers’ needs
 They improve conversions
 They give you a platform to educate your
customers

19. TIP #6 – USE THE RIGHT HASHTAG

20. TIP #6 – USE THE RIGHT HASHTAG

21. TIP #6 – USE THE RIGHT HASHTAG

23. TIP #7 – CREATE STICKY, SHAREABLE CONTENT

26. TIP #8 – CREATE DISCOVERABLE, EVERGREEN CONTENT

27. TIP #8 – CREATE DISCOVERABLE, EVERGREEN CONTENT
Shareable, sticky content
Evergreen, discoverable
content
Organic traffic (SE0)
Organic traffic (Direct)

28. DISCOVERABLE, SHAREABLE CONTENT

29. EVERGREEN, DISCOVERABLE CONTENT

31. TIP #9 – TOO MANY SOCIAL NETWORKS!

32. TIP #9 – TOO MANY SOCIAL NETWORKS
Yes
Q. Should you be on every social network?

33. TIP #9 – TOO MANY SOCIAL NETWORKS
SEO
Ownership

34. TIP #9 – TOO MANY SOCIAL NETWORKS

35. TIP #9 – TOO MANY SOCIAL NETWORKS

36. TIP #9 – TOO MANY SOCIAL NETWORKS

37. TIP #9 – TOO MANY SOCIAL NETWORKS

38. 10

39. TIP #10 – USE THE FREE TOOLS

41. TIP #11 – DON’T TWEET INSTAGRAM PHOTOS

42. TIP #11 – DON’T TWEET INSTAGRAM PHOTOS

43. TIP #11.5 – DON’T SHARE CONTENT CROSS-CHANNEL

45. TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’

46. TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’
1. Launch Facebook
2. Click into the search box
3. Enter the business name
4. Choose from the results
Find us on Facebook =
1. Launch a browser / Google
2. Click into the search box
3. Enter the business name
4. Choose from the results
Searching on the internet =

47. TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’
Find us on the internet!

48. TIP #12 – STOP SAYING ‘FIND US ON FACEBOOK’
FB.com/yourbusiness

50. TIP #13 – PROVIDE VALUE IN WHAT YOU SAY

51. TIP #13 – PROVIDE VALUE IN WHAT YOU SAY
Engaging Inspiring Entertaining Educational

52. But before that…

53. SOCIAL MEDIA TRAINING
Half Day Social Media Workshop
1. Social advertising
2. Reporting
3. Strategy development
4. Best practice for content sharing
5. How to run contests effectively
6. Using social media for data capture / lead generation
7. Lots more…
Wednesday, 14th May, Drogheda
€85 (usually €95) – book at stand No. 34

55. TIP #14 – ANALYSE, ANALYSE, ANALYSE

56. TIP #14 – ANALYSE, ANALYSE, ANALYSE
Twitter:
1. Impressions
2. Engagements
Google Analytics:
1. Time spent on page
2. Social referral traffic
Facebook:
1. Reach
2. Consumers / consumptions

57. Thanks
colm@sixtwodigital.com
www.sixtwodigital.com
@colmhanratty | @sixtwodigital
Stand No. 34