Colm Hanratty provides 13 tips for using social media effectively in the food and drink business in 2018. The tips include being human in posts, sharing engaging content at the right times, using analytics to track performance, scheduling ads appropriately, leveraging Facebook audiences, owning accounts on all major platforms, avoiding like/share contests, having an editor to check for errors, being entertaining in posts, using free analytics tools, sharing purple cow imagery that stands out, and creating content that engages, inspires, entertains and educates audiences.

1. Colm Hanratty
CEO
Sixtwo Digital
2018: A Fresh (Social
Media) Start to your Food/
Drink Business in 2018
with these Social Media
Tips

2. @colmhanratty
@sixtwodigital

3. Ø Born in this year…
A BIT ABOUT ME

4. Ø Very proud father...
A BIT ABOUT ME

5. Ø I like to travel...
Ø I like to be social...
A BIT ABOUT ME

7. Think human, not
corporate…
HOW DOES THIS HAVE ANY RELEVANCE?
...but always have a
business objective

8. Tip No.1
Be Human!

9. Tip No.2 -
Don’t be
lazy...

10. My Instagram
feed on Fridays...

11. MY INSTAGRAM FEED ON FRIDAYS

12. MY INSTAGRAM FEED ON FRIDAYS

13. MY INSTAGRAM FEED ON FRIDAYS

14. MY INSTAGRAM FEED ON FRIDAYS

15. MY INSTAGRAM FEED ON FRIDAYS

16. MY INSTAGRAM FEED ON FRIDAYS

17. MY INSTAGRAM FEED ON FRIDAYS

18. YOU WANT TO BE THE…

19. STOP BEING LAZY & YOU’LL BE…
FRIDAY
FRIDAY
FRIDAY FRIDAY
FRIDAY
FRIDAY
FRIDAY
FRIDAY
FRIDAY FRIDAY

20. BE CAREFUL OF USING FILTERS…

21. Tip No.3 -
Share at the
right time

22. SHARE AT THE RIGHT TIME ON FACEBOOK

23. SHARE AT THE RIGHT TIME ON TWITTER

24. SHARE AT THE RIGHT TIME ON INSTAGRAM

25. SHARE AT THE RIGHT TIME ON INSTAGRAM

26. Tip No.4 –
Keep a
weekly report

27. STATS…

28. STATS…

29. STATS…

30. STATS…

31. Tip No.5 –
Schedule your
ads on Facebok

32. CLIENT ADS ON FACEBOOK
Scheduled only to
appear after 2pm...

33. RUN ADS AT THE MOST APPROPRIATE TIME

34. Tip No.6 –
Use‘Audiences’
on Facebook

35. FACEBOOK AUDIENCES

36. Tip No.7 –
Be on every
channel

37. LATE TO THE PARTY
@finnair on Facebook
and Twitter – Official
Finnair pages

38. LATE TO THE PARTY
@finnair on Instagram – Not an official Finnair page

39. LATE TO THE PARTY

40. LATE TO THE PARTY

41. OWN YOUR USERNAME EVERYWHERE!

42. NAMECHK.COM
See where your username is available on Namechk.com

43. Tip No.8 –
Don’t do
‘Like & Share’
Contests

44. DON’T DO LIKE AND SHARE CONTESTS

45. DON’T DO LIKE AND SHARE CONTESTS

46. DON’T DO LIKE AND SHARE CONTESTS
"Publishers and other businesses that
use engagement bait tactics in their
posts should expect their reach on these
posts to decrease. Meanwhile, Pages
that repeatedly share engagement bait
posts will see more significant drops in
reach.”

47. STILL DO CONTESTS
• Run contests using data-capture tools like
Woobox.com
• Capture people’s email address – best the
social media algorithms!

48. Tip No.9 –
Have an
editor

49. DON’T HAVE SPELLING MISTAKES

50. Tip No.10 –
Don’t be
afraid to have
the craic

51. DON’T BE AFRAID TO HAVE THE CRAIC

52. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

53. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

54. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

55. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

56. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

57. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

58. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

59. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

60. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

61. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

62. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

63. WHAT HAPPENS WHEN YOU HAVE THE CRAIC

64. Tip No.11 –
Use the
free tools

65. USE THE FREE TOOLS

66. Tip No.12 –
Share engaging
imagery...be the
purple cow!

67. SHARE ENGAGING IMAGERY

68. SHARE ‘ENGAGING’ IMAGERY

69. SHARE ‘ENGAGING’ IMAGERY

70. SHARE ‘ENGAGING’ IMAGERY

71. SHARE ‘ENGAGING’ IMAGERY

72. SHARE ‘ENGAGING’ IMAGERY

73. Tip No.13 -
Do this...

74. Engaging Inspiring Entertaining Educational
MAKE YOUR CONTENT

75. Thanks
colm@sixtwodigital.com
www.sixtwodigital.com
Tel: +353 (0)41 214 6938
@colmhanratty