While social networks like Facebook and Instagram give businesses in the travel industry a platform to broadcast their messages to endless amounts of potential customers, the most influential publishers when it comes to your product are the customer themselves- you just need to know how to get them to publish content featuring your product. This workshop will look at different tactics and strategies to turn your customers into walking, online publishing advocates for your business. Find out what channels are the most effective, how to leverage content already being published and how to generate more content to be shared in the future.