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Berkun Progress Webcast

The presentation from Scott Berkun's O'Reilly Webcast on March 19, 2009: How Progress Happens: The Down and Dirty Truth.

Berkun Progress Webcast

  1. 1. How progress happens: the down and dirty truth March 19th 2009 Scott Berkun O’Reilly Media Webcast www.scottberkun.com
  2. 2. Hi. I’m Scott. 9 years @ MSFT (1994-2003) ▪ IE 1.0 -> 5.0, Windows, MSN ▪ Since 2003: Author / Speaker ▪ Bestsellers: ▪ Making things happen, (O’Reilly 2008) ▫ The myths of Innovation, (O’Reilly, 2007) ▫ www.scottberkun.com ▪ Blog, essays, podcasts, videos ▫
  3. 3. There is no change until someone stakes their reputation on doing something different You can not make change without power
  4. 4. How to understand any innovation: ▪ Ask any of the following questions What did they risk? ▫ What mistakes did they make? ▫ How many failures did the endure? ▫ How much time did it take? ▫ If you want to be an innovator, take your own inventory of what you are willing to do
  5. 5. Agenda ▪ Change ▪ Tactics you should know ▪ Tactics you can use
  6. 6. Move your mouse to the other side of your desk
  7. 7. Move your desk
  8. 8. We fear change ▪ We do not like Change because: It creates work ▫ It requires thinking ▫ We have to talk and listen to each other ▫ It raises questions we’d prefer to avoid ▫ It puts us at risk of embarrassment / death ▫
  9. 9. Maslow’s hierarchy
  10. 10. Traditions protect against change We codify rules and mythologize their origins ▪ Binds society together ▪ “I’ve always done X” ▪ “I was raised to do Y” ▪ “My family has done Z for generations” ▪ ▪ Doing something solely because you’ve done it before is less than smart
  11. 11. Idea Killers (from The Myths of Innovation) We’ve tried that before ▪ We’ve never done that before ▪ That’s not how we do things here ▪ That’s not in our budget ▪ Customers will not like this (without asking) ▪ Management will never go for it ▪ Reference: http://www.scottberkun.com/blog/2006/idea-killers- ways-to-stop-ideas/
  12. 12. We seek change when ▪ Confronted with failure ▪ Witness peers succeeding through other means ▪ Are unhappy ▪ Are bored to tears ▪ Confidence in change is greater than commitment to the status-quo
  13. 13. A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it. -Max Plank Quoted by Kuhn, The Structure of Scientific Revolutions
  14. 14. Agenda ▪ We fear change! ▪ Facts you should know ▪ Tactics you can use
  15. 15. REVOLUTION
  16. 16. POWER
  17. 17. GRASS ROOTS
  18. 18. Agenda ▪ We fear change! ▪ Facts you should know ▪ Tactics you can use
  19. 19. How progress happens ▪ Power: What changes can you mandate? ▪ Persuasion: Whose support can you earn? ▪ Intuition: What can you anticipate? ▪ Case Study: Chester Carlson & XEROX
  20. 20. Playbook for Individuals Pilot ▪ Show success ▪ Find allies ▪ Ask for more resources, Stake reputation ▪ Repeat ▪ (Coup!) ▪ ▪ Entrepreneurship is a similar process
  21. 21. Playbook for managers Pavlov lives! (We follow rewards) ▪ Hire for change (Age & Psychology) ▪ Accept some ideas you do not like ▪ Encourage interesting failures ▪ Only you can provide cover fire ▪
  22. 22. Agenda People make change, not technologies ▪ We fear change! ▪ Facts: Revolution, Power, Grass roots ▪ Tactics: Pilot & Repeat, Cover fire ▪
  23. 23. Photo Credits http://www.sxc.hu/photo/577019 - Parking meter http://www.flickr.com/photos/93455043@N00/3106852634/ Laundromat http://www.flickr.com/photos/shelleybrunt/2303234043/ - Change machine http://www.flickr.com/photos/gauri_lama/2744830499/ - candy machines http://www.sxc.hu/photo/840748 - cash register http://www.sxc.hu/photo/1140453 - Grass http://www.sxc.hu/photo/793340 - Dandelion seeds http://en.wikipedia.org/wiki/File:Conf_dead_chancellorsville.jpg dead soldiers http://en.wikipedia.org/wiki/List_of_revolutions_and_rebellions - Reference http://www.sxc.hu/photo/407416 - Cover arrow http://en.wikipedia.org/wiki/File:Povoden_2002_hlasna_treban.jpg - Flood
  24. 24. Questions? Scott Berkun www.scottberkun.com

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