This Marketing Strategy Plan for the University of Dayton Educational Leadership was done as the final capstone project for marketing majors in the fall of 2008. Each team presented their findings and recommendations to the Educational Leadership Department to consider as actionable recommendations. This is not their actual strategy plan but rather a recommendation and opinions of my team. Prepared a professional mail survey questionnaire and interpreted the results to develop a professional Marketing Strategy Plan for the Educational Leadership Department Report included a situation analysis, SWOT analysis, recommendations for mission and vision statements, value proposition, goals and objectives, budget, identified growth opportunities, implementation tactics, evaluation and control, and recommendations for the future marketing research.

1. Matthew Benton Bradley Duranty Cara Frericks Michael Huser Stephanie Johnson Neil Smith Sarah Thamann Michael Wiora UDEL, Quality education taking you to the next level

2. Stephanie Johnson UDEL, Quality education taking you to the next level

3. UDEL, Quality education taking you to the next level

4. UDEL, Quality education taking you to the next level

5. UDEL, Quality education taking you to the next level

6. UDEL, Quality education taking you to the next level

7. UDEL, Quality education taking you to the next level

8. UDEL, Quality education taking you to the next level

9. Bradley Duranty UDEL, Quality education taking you to the next level

15. Neil Smith UDEL, Quality education taking you to the next level

20. STRENGTHS : • UD’s prestigious reputation • Marianist community • Multiple avenues to receive education OPPORTUNITIES : • Increased size of undergrad • Masters Requirement 5 years • Distinguished staff WEAKNESSES : • Advertising program • Perceived high tuition cost THREATS : • Increase online program competition • Online class debate • Economy

23. Matthew Benton UDEL, Quality education taking you to the next level

40. PRESENT PRODUCT PRESENT MARKET MARKET PENETRATION STRATEGY Marketing research Product differentiation Gain market share Lowest risk “ Product Positioning”

41. Michael Huser UDEL, Quality education taking you to the next level

45. Quality Price High Price Low Quality High Low

46. Cara Frericks UDEL, Quality education taking you to the next level

47. MARKETING STRATEGY APPROPRIATE MARKETING IMPLEMENTATION EFFECTIVE Success All measurable targets met for sales growth, market share, and profits

51. UDEL, Quality education taking you to the next level Product Activities $2,296 Pricing Activities $0 Distribution Activities $0 IMC Activities $9,000 TOTAL BUDGET $11,296

52. Michael Wiora UDEL, Quality education taking you to the next level

57. Sarah Thamann UDEL, Quality education taking you to the next level

58. UDEL, Quality education taking you to the next level

59. UDEL, Quality education taking you to the next level

66. UDEL, Quality education taking you to the next level