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@j_sjoman
5 reasons 

why your business
should be social
Why So Social?
This is the end of 

business as usual.
Brian Solis
Analyst of The Altimeter Group
Selling to people who
actually want to hear from
you is more effective 

than interrupting 

strangers that don’t.
Seth Godin
Author & Entrepreneur
why social business


1. Improved customer satisfaction
2. Happy customers give recommendations
3. Openness develops company culture
4. Customers sell service to each others
5. Genuinely customer-centric leadership

Improved customer
satisfaction
Why Social Business
1.
The best marketing doesn't
feel like marketing.
Tom Fishburne
Founder of Marketoon Studios
Nobody cares about your
products, except you. 

Create interesting content!
David Meerman Scott
Author & Marketing Speaker
These days, people want to
learn before they buy, be
educated instead of pitched.
Brian Clark
CEO of Copyblogger Media
Happy customers give
recommendations
Why Social Business
2.
Work for someone who
believes in you, 

because when they believe
in you, 

they’ll invest in you.
Marissa Mayer
CEO of Yahoo
Traditional marketing talks at
people. Content marketing
talks with them.
Doug Kessler
Co-founder of Velocity
Openness develops
company culture
Why Social Business
3.
Content marketing 

is a commitment, 

not a campaign.
Jon Buscall
Head of JontusMedia
Successful companies in
social media function more
like entertainment
companies, publishers, or
party planners than as
traditional advertisers.
Erik Qualman
Author of Socialnomics
This is a learning process and
sometimes you have to fall 

in order to learn things.
Christine Korda
Social Media Strategist
Jay Baer
Author & Keynote speaker
Social media allows 

big companies to act 

small again.
Customers sell service 

to each others
Why Social Business
4.
Quit counting fans, followers
and blog subscribers like
bottle caps. Think, instead,
about what you’re hoping to
achieve with and through the
community that actually cares
about what you’re doing.
Amber Naslund
Author & Keynote Speaker
A brand is no longer what 

we tell to consumer it is.

- It is what consumers tell
each others it is.
Scott Cook
Founder of Intuit
“If you build a great
experience, customers tell
each others about that. 

Word of mouth is very
powerful.”
Jeff Bezos
Founder & CEO, Amazon
Genuinely customer-
centric leadership
Why Social Business
5.
Activate your fans, 

don’t just collect them like
baseball cards.
Jay Baer
Author & Keynote speaker
This is not an information age.
It’s an age of networked
intelligence.
Don Tapscott
Author of Wikinomicks
Social media is about the
people! Not about your
business. Provide for the
people and the people will
provide for you.
Matt Goulart
Digital Marketing Executive
Steve Jobs
You’ve got to start with the
customer experience and work
back toward the technology 

- not the other way around.
Founder & CEO, Apple Inc.
Why Social Business:



1. Improved customer satisfaction
2. Happy customers give recommendations
3. Openness develops company culture
4. Customers sell service to each others
5. Genuinely customer-centric leadership

Recap
For any CEO that is sceptical at all:

You have to create a social
enterprise TODAY.
Angela Ahrendts
Senior Vice President of 

Retail and Online Sales, Apple Inc.
Join the movement.

Let’s be Social!
Are You Ready?
@j_sjoman
Jarkko Sjöman





+358 45 3545 705



jarkko.sjoman@dingle.fi
@dingletweet

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Why Social Business

  • 1. @j_sjoman 5 reasons 
 why your business should be social Why So Social?
  • 2. This is the end of 
 business as usual. Brian Solis Analyst of The Altimeter Group
  • 3. Selling to people who actually want to hear from you is more effective 
 than interrupting 
 strangers that don’t. Seth Godin Author & Entrepreneur
  • 4. why social business 
 1. Improved customer satisfaction 2. Happy customers give recommendations 3. Openness develops company culture 4. Customers sell service to each others 5. Genuinely customer-centric leadership

  • 6. The best marketing doesn't feel like marketing. Tom Fishburne Founder of Marketoon Studios
  • 7. Nobody cares about your products, except you. 
 Create interesting content! David Meerman Scott Author & Marketing Speaker
  • 8. These days, people want to learn before they buy, be educated instead of pitched. Brian Clark CEO of Copyblogger Media
  • 10. Work for someone who believes in you, 
 because when they believe in you, 
 they’ll invest in you. Marissa Mayer CEO of Yahoo
  • 11. Traditional marketing talks at people. Content marketing talks with them. Doug Kessler Co-founder of Velocity
  • 13. Content marketing 
 is a commitment, 
 not a campaign. Jon Buscall Head of JontusMedia
  • 14. Successful companies in social media function more like entertainment companies, publishers, or party planners than as traditional advertisers. Erik Qualman Author of Socialnomics
  • 15. This is a learning process and sometimes you have to fall 
 in order to learn things. Christine Korda Social Media Strategist
  • 16. Jay Baer Author & Keynote speaker Social media allows 
 big companies to act 
 small again.
  • 17. Customers sell service 
 to each others Why Social Business 4.
  • 18. Quit counting fans, followers and blog subscribers like bottle caps. Think, instead, about what you’re hoping to achieve with and through the community that actually cares about what you’re doing. Amber Naslund Author & Keynote Speaker
  • 19. A brand is no longer what 
 we tell to consumer it is.
 - It is what consumers tell each others it is. Scott Cook Founder of Intuit
  • 20. “If you build a great experience, customers tell each others about that. 
 Word of mouth is very powerful.” Jeff Bezos Founder & CEO, Amazon
  • 22. Activate your fans, 
 don’t just collect them like baseball cards. Jay Baer Author & Keynote speaker
  • 23. This is not an information age. It’s an age of networked intelligence. Don Tapscott Author of Wikinomicks
  • 24. Social media is about the people! Not about your business. Provide for the people and the people will provide for you. Matt Goulart Digital Marketing Executive
  • 25. Steve Jobs You’ve got to start with the customer experience and work back toward the technology 
 - not the other way around. Founder & CEO, Apple Inc.
  • 26. Why Social Business:
 
 1. Improved customer satisfaction 2. Happy customers give recommendations 3. Openness develops company culture 4. Customers sell service to each others 5. Genuinely customer-centric leadership
 Recap
  • 27. For any CEO that is sceptical at all:
 You have to create a social enterprise TODAY. Angela Ahrendts Senior Vice President of 
 Retail and Online Sales, Apple Inc.
  • 28. Join the movement.
 Let’s be Social! Are You Ready?
  • 29. @j_sjoman Jarkko Sjöman
 
 
 +358 45 3545 705
 
 jarkko.sjoman@dingle.fi @dingletweet