Test your ideas with little investment upfront, so you can spend the big money on a product that's working, you can view a video of the presentation here: http://leanca.mp/2012/01/prototyping-without-time-skill-or-money/
2. Sjors Timmer
UX designer at SapientNitro
Organiser/founder of UXDO
Worked for startups such as Webjam and Zomoto
Started shirtlog.com (and sold it)
Started monbag.com (and waiting for ‘time’)
8. “They'll take ten, and give themselves
room to design without restriction. Later
they whittle that number to three, spend
more months on those three and then
finally end up with one strong decision.”
Helen Walters on Apple’s design process
Helen Walters, Apple’s design process http://www.businessweek.com/the_thread/techbeat/archives/2008/03/
apples_design_p.html
14. “My drawings have been described as
pre-intentionalist, meaning that they
were finished before the ideas for them
had occurred to me. I shall not argue the
point.”
James Thurber
Sketching the User Experience - Bill Buxton
15. “Quantity has a quality all its own”
Joseph Stalin
Wikipedia :)
16. Create five sketches, or else:
- We’re wasting our time
- We’re staying in the common response zone
- We’re not saturating the design space
The sketches must be unique, or else:
- You’re iterating the same basic idea
- You risk getting committed to one idea
- You’re still in the common response zone
Design studio: Idea Creation: http://www.slideshare.net/bunky34/design-studios-idea-creation
Adapted from: Jerome Ryckborst’s Five Sketches or Else Method (UPA 2008)
17. Detail is not important, your trying to
establish hierarchy
18. Design Studios: Idea Creation
Brian Sullivan
http://www.slideshare.net/bunky34/design-studios-idea-creation
The Back of a Napkin
Dan Roam
http://www.amazon.co.uk/Back-Napkin-Solving-Problems-
Pictures/dp/0462099474/
33. Testing with 5 users finds 80% of the
usability problems – Jakob Nielsen
Why You Only Need to Test with 5 Users - Jakob Nielsen http://www.useit.com/alertbox/20000319.html
43. Metric driven design
Joshua Porter
http://www.slideshare.net/bokardo/metricsdriven-
design-4317168
15 startup tools to help you
designing your startup
Sjors Timmer (shameless plug :)
http://www.slideshare.net/sjors/15-startup-tools-to-help-you-
designing-your-startup
44. By now you should have a pretty well
worked out version of your hypotheses
Now it’s time to convince some designer/
technical co-founders and start working
on itteration 1