Marketing Communication

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Promotion Marketing Communication Platforms Direct Marketing PR & Publicity Events/ experiences Advertising Personal Selling

THE PLANNING PROCESS Identify target audience Determine objectives Design communication Select channels Establish budget Decide on media mix Measure results Manage IMC

Further ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Source: Business Marketing Association, USA, 2008 www.businessinfoline.com , May 20, 2009 The division of an average B2B marketing communication spend Activity USA (in billion $) India (in lakhs, INR) Trade Shows/ Events 17.3 803 Internet 5.5 124 Magazines 10.8 277 Publicity/ PR 10.5 270 Direct Mail 9.4 110 Dealer/ Distributor Material 5.2 186

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PERSONAL SELLING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SPECIFICALLY, INDUSTRIAL SALESMEN… ,[object Object],[object Object],[object Object],[object Object],[object Object]

ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object]

OBJECTIVES OF INDUSTRIAL ADVERTISING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],FURTHER OBJECTIVES OF INDUSTRIAL ADVERTISING

DESIGNING THE MESSAGE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BUDGETS MATTER… ,[object Object],[object Object],[object Object],[object Object],[object Object]

TRADE SHOWS AND EXHIBITIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

GIFTS INDIA 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

TRANSEC INDIA EXPO ,[object Object],[object Object],[object Object]

Electronica and Productronica India 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]

ROLE IN IMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object]

DIRECT MAILERS ,[object Object],[object Object],[object Object],[object Object],[object Object]

ABOUT SKF ,[object Object],[object Object],[object Object],[object Object],[object Object]

INDUSTRIES THEY SERVE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SKF KNOWLEDGE CONFERENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

SKF KNOWLEDGE CONFERENCE ,[object Object],[object Object],[object Object],[object Object]

SKF KNOWLEDGE CONFERENCE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

BLUE STAR ,[object Object],[object Object],[object Object],[object Object]

BLUE STAR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Communication

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