2. CRM is all about identifying, satisfying, retaining and maximizing the value of a company's best customers. are methods that companies use to interact with customers. Customer relationship management (CRM)
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10. Differentiate the Product or Die or Do CRM (Customer or Patient Care - Relationship Management) PHARMACEUTICAL CRM
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15. CRM IN PHARMACEUTICAL INDUSTRY – INDIAN SCENARIO THE DRUG COMPANY HAS OFFERED TO TAKE ME FOR LUNCH IF I SELL ENOUGH OF THIS STUFF
25. 3. Managing data, sharing data or letting a third party have the data for analytical purposes, or for tele-services and fulfillment purposes is very common in pharmaceutical industry as with any other industry. A careful solution need to be and could be brought out where the confidentiality of patient information is not compromised. 4. Any reward or points mechanism and resulting CRM communications strategy, content, relevance, and frequency can not discriminate any sub population because their ROI metrics are not favorable to the company. It becomes more important and absolute necessity because it affects the health needs of an individual. The critical factors for success that are unique to pharmaceutical CRM :
