2. Merchandising is more than simply the arrangement of
products on the shelf
It is an integral component of the business image. It should
be considered when you design your logo, business cards,
brochures, letterhead, packaging, and product mix.
3. In the broadest sense Merchandising is any practice which
contributes to the sale of products to a retail consumer
At a Retail in-store level, merchandising refers to variety of
products available for sale
…And the display of the products in such a way that it
stimulates interest & entices customer to make a purchase
4. Select format – Future group
Select stock range – Health drink
Forward – Bikaji
Backward - Reliance
Outsourcing – PizzaHut call center
Pvt. Labels – Dal Mill – Madam
Depth and width - Shampoo
5. Sugar – govt. fixed rate
Purchasing
• Right quantity – stock turn
• Right time – which day of week, festivals
• Right rate - source
• Right quality – local test kani rice
9. Operation Research
◦ Study your operations
◦ Devolve methodical formula
◦ Talk in methodical language
50 % of sales or 5,00,000 which ever is more
10. Increase profit, Increase sale, Market share
Price based
Event base – Big bazaar
USP – permanent or temporary
Cross promotion
Stock clearance
Review the promotion