Case study from EME2001 - Sodexo and Open Golf "best use of email"
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The email marketing case study that delivered an industry award, a runner's up prize and an ROI of 24x!
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Case study from EME2001 - Sodexo and Open Golf "best use of email"
- 1. The Open Golf Championship Case study on email marketing Steve Kemish Director, Cyance Chair of IDM Digital Council, UK
- 2. Selection of clients © Cyance Limited 2011
- 3. Winner: Best use of email © Cyance Limited 2011
- 4. Why? © Cyance Limited 2011
- 7. © Cyance Limited 2011
- 9. © Cyance Limited 2011
- 10. “ And I am not doing email. It doesn’t work” © Cyance Limited 2011
- 11. © Cyance Limited 2011
- 14. Data selections/cells © Cyance Limited 2011
- 15. © Cyance Limited 2011
- 17. “ Hands up…” © Cyance Limited 2011
- 19. © Cyance Limited 2010
- 20. Fear not…“telemail” was the proposal not email © Cyance Limited 2011
- 21. © Cyance Limited 2011
- 22. © Cyance Limited 2011
- 24. © Cyance Limited 2011
- 27. Frågor? | Spørsmål? | Questions?| Spørgsmål? | Kysymyksiä? [email_address] twitter.com/skemmo © Cyance Limited 2011