Keynote presentation on the current trends of digital marketing. Presented at the IDM & DMA digital conference, Bristol, UK. October 2011

1. The digital landscape Presented by - Steve Kemish F IDM Chair of IDM Digital Council Member DMA Future Proofing Group Questions? Comments - @skemmo

2. Cyance: Some of our clients

3. Social media is not just networking Questions? Comments - @skemmo

4. There are five main features to Google+. Circles – this allows you to build relationships much like Facebook, but with the key difference that unlike Facebook, which lumps your closest friends in with more distant relationships, Circles allows you to put your friends into groups. For instance, you could have a group for friends, family and work colleagues, allowing you to communicate with each group in a different way. Huddle – this is a group chat feature, useful for trying to organise a meet-up with multiple people on the move. Sparks – finds connections and discussions relevant to your own interests. Hangouts – a feature working with Google Chat, this offers real-time conversations and video chats with friends. Instant Upload – enabling videos and photos to be shared in an instant. 2005: $580m 2007: $12bn 2011: $35m

5. According to FTs, Bryce Elder, Myspace’s value dropped roughly $174 a minute under the ownership of Rupert Murdoch Questions? Comments - @skemmo

6. Things to avoid # 32 “My 16 yr old son” syndrome Questions? Comments - @skemmo

7. Seriously?? Questions? Comments - @skemmo

8. Mobile web Questions? Comments - @skemmo

9. Questions? Comments - @skemmo

10. “ phones up, hands up” Questions? Comments - @skemmo

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13. “ You can discover more about a person in an hour of play than in a year of conversation.” - Plato Questions? Comments - @skemmo

14. Mike Overthrow Questions? Comments - @skemmo

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22. x Questions? Comments - @skemmo

25. This is not data mining, this is sifting for gold. Questions? Comments - @skemmo

28. finding influencers Questions? Comments - @skemmo

29. War of attribution Questions? Comments - @skemmo

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31. Connect similar people Show percentage of trust Analyse content of tweets Provide other social networks Questions? Comments - @skemmo

32. Retro slides time… Looking back to 2007

33. Three visitors, three scores Mr A Mr T Mr B 7 5 4 Page impressions Questions? Comments - @skemmo

34. Who do we contact first? Questions? Comments - @skemmo

35. Are we sure? Product page Email link 4 “ About Us” Checkout: 1 of 3 Product page Homepage Homepage Add to basket Add to basket Checkout: 2 of 3 Types URL Google Ad 5 7 x4 x1 x1 x2 x1 x1 x1 x2 x2 Product page x1 14 18 37 Questions? Comments - @skemmo

36. Looking ahead Questions? Comments - @skemmo

37. Looking ahead Questions? Comments - @skemmo

39. Video web Questions? Comments - @skemmo

40. Questions? Comments - @skemmo

42. Thank you Questions? Comments - @skemmo