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What
INVESTORS
want
from your PRESENTATION?
WHAT
INVESTORS
WANT?
Investors see tons of slides hence they
don’t have time to go through all the
slides properly
So you have to make a first impression
and get them excited in the first 5 to
10 minutes of your presentation
If you have a great
idea then its awesome
but only a mere idea
is not going to cut it.
You need to have a
prototype of your
product built.
PRODUCT/
IDEA
Prove that your
idea/product is
solving a pain
point of your
target customers.
Make the
investors feel the
pain.
PAIN
It is really difficult to find an unique idea
so NEVER claim your idea is unique unless
it really is.
NEVER
CLAIM
UNIQUENESS
FALSELY
Study a few of your competitors and show
how you can do things better. What can be a
game changer or how you can solve the same
problem better?
ANALYZE
YOUR
COMPETITORS
Having acknowledged that you have
competition, prove to the investor how
you differentiate yourself from them.
Define your USP.
DIFFERENTIATE
YOURSELF
HOW TO STAY
AHEAD OF
COMPETITION
Accept that your competition will copy
your USP and provide a strategy on how
you are planning to stay ahead of your
competition if it happens.
Define what channels you would use to
acquire users
Cost of acquiring a user
What are your KPI’s (Key Performance
Indicators)
HOW TO
ACQUIRE
USERS?
Show how you
plan to woo your
prospective
customers.
How do you strike
the pain point
that the customer
has. GO TO
MARKET
STRATEGY
A mere 20% yearly
growth is NOT what
investors are
interested in. They
want to see their
money double and
triple every year. So
if your idea does not
have a growth
potential of that
kind; do not pitch it.
PORTRAY
AWESOME
GROWTH
Every startup asks for funds but most do
not show the proper utilization of funds.
Define how much fund you need and why.
Also define how, where and how much you
are planning to spend on a timescale.
SHOW
FUND
UTILIZATION
Investors are interested in a huge TAM.
Follow a bottom up approach to arrive at
your billion dollar figure. Put in proper
detailing to establish the credential of your
claim.
TOTAL
ADDRESSABLE
MARKET
(TAM)
Show that you have a team of able members.
Prove that your team will stick around when
the going gets tough.
TEAM
Format your
presentation well
Make it look
beautiful
Weed out
spelling errors
Keep it short and
simple (15 to 20
slides is good)
BRUSH
UP
Before making the actual
presentation practice many
times before the mirror.
Remember practice makes
one perfect.
Then ask your team
members to act as the
investor and practice again.
Prepare a list of probable
questions that the investor
might ask and prepare your
responses.
PRACTICE
At the end append a
truly short and simple
summary which defines
the problem and the
solution elegantly.
SUMMARY
THANK YOU
www.sketchbubble.com
Lets Connect:
Contact:
support@sketchbubble.com

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What Investors Really Want from Your Presentation?

  • 2. WHAT INVESTORS WANT? Investors see tons of slides hence they don’t have time to go through all the slides properly So you have to make a first impression and get them excited in the first 5 to 10 minutes of your presentation
  • 3. If you have a great idea then its awesome but only a mere idea is not going to cut it. You need to have a prototype of your product built. PRODUCT/ IDEA
  • 4. Prove that your idea/product is solving a pain point of your target customers. Make the investors feel the pain. PAIN
  • 5. It is really difficult to find an unique idea so NEVER claim your idea is unique unless it really is. NEVER CLAIM UNIQUENESS FALSELY
  • 6. Study a few of your competitors and show how you can do things better. What can be a game changer or how you can solve the same problem better? ANALYZE YOUR COMPETITORS
  • 7. Having acknowledged that you have competition, prove to the investor how you differentiate yourself from them. Define your USP. DIFFERENTIATE YOURSELF
  • 8. HOW TO STAY AHEAD OF COMPETITION Accept that your competition will copy your USP and provide a strategy on how you are planning to stay ahead of your competition if it happens.
  • 9. Define what channels you would use to acquire users Cost of acquiring a user What are your KPI’s (Key Performance Indicators) HOW TO ACQUIRE USERS?
  • 10. Show how you plan to woo your prospective customers. How do you strike the pain point that the customer has. GO TO MARKET STRATEGY
  • 11. A mere 20% yearly growth is NOT what investors are interested in. They want to see their money double and triple every year. So if your idea does not have a growth potential of that kind; do not pitch it. PORTRAY AWESOME GROWTH
  • 12. Every startup asks for funds but most do not show the proper utilization of funds. Define how much fund you need and why. Also define how, where and how much you are planning to spend on a timescale. SHOW FUND UTILIZATION
  • 13. Investors are interested in a huge TAM. Follow a bottom up approach to arrive at your billion dollar figure. Put in proper detailing to establish the credential of your claim. TOTAL ADDRESSABLE MARKET (TAM)
  • 14. Show that you have a team of able members. Prove that your team will stick around when the going gets tough. TEAM
  • 15. Format your presentation well Make it look beautiful Weed out spelling errors Keep it short and simple (15 to 20 slides is good) BRUSH UP
  • 16. Before making the actual presentation practice many times before the mirror. Remember practice makes one perfect. Then ask your team members to act as the investor and practice again. Prepare a list of probable questions that the investor might ask and prepare your responses. PRACTICE
  • 17. At the end append a truly short and simple summary which defines the problem and the solution elegantly. SUMMARY