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DEFINING THE 
FUTURE OF TRAVEL 
! 
by Rafat Ali, CEO & Founder, Skift 
skift 
travel iq
IF YOU WANT TO BUILD FOR THE FUTURE: 
! 
๏ BUILDING AROUND TRENDLINES, NOT HEADLINES 
๏ IGNORING & BREAKING THE SILOS 
๏ FANATICALLY FOCUSED ON CHANGING CONSUMER BEHAVIOR 
skift 
travel iq
SKIFT IS… 
The largest intelligence platform in travel, 
providing Media, Insights and Marketing to all 
sectors of the world’s largest industry. 
skift 
travel iq
SKIFT’S MISSION: WE ARE CHANGING HOW THE TRAVEL INDUSTRY LOOKS AT ITSELF, 
AND HOW IT PROJECTS ITSELF TO THE WORLD. 
LEVEL 13, 82 SPENCER ST, MELBOURNE 
skift 
travel iq
SKIFT IS 
MEDIA> 
‣ SKIFT.COM 
‣ SKIFT50 
‣ SKIFTIES AWARDS 
‣GADLING 
skift 
travel iq
SKIFT IS 
INSIGHTS> 
‣ SKIFT TRENDS REPORTS 
‣ SKIFTIQ SOCIAL DATA 
‣ SKIFT GLOBAL FORUM 
skift 
travel iq
SKIFT IS 
MARKETING> 
skift 
travel iq 
‣ LAUNCHING SKIFTX: BRANDED CONTENT 
STUDIO FOR THE TRAVEL INDUSTRY 
! 
‣ BRANDS WE’VE WORKED WITH: 
AMADEUS, AMERICAN EXPRESS, EGENCIA, 
HILTON, TWITTER, TRIPADVISOR, QATAR AIRWAYS, 
STUDENT UNIVERSE & OTHERS
Skift Global Forum is the 
first conference focused on 
top strategists, 
technologists, and 
marketers in travel, 
the people creating the 
future of travel in 2014 and 
beyond. skift 
travel iq
WHY WE CREATED SKIFT GLOBAL FORUM 
WE BELIEVE THE BUSINESS FUTURE OF TRAVEL IS AT THE 
INTERSECTION OF TECHNOLOGY + MARKETING 
! 
WE BELIEVE THE CREATIVE FUTURE OF TRAVEL IS AT THE 
INTERSECTION OF USER EXPERIENCE + DESIGN. 
skift 
travel iq
LIFE IS SO MUCH 
MORE AMAZING WITH 
THESE AMAZING 
SPONSORS 
OF SKIFT GLOBAL 
FORUM 
skift 
travel iq
IMMERSE YOURSELF TODAY 
skift 
travel iq
THANK YOU 
NEW PROJECTS & CONCEPTS 
IS WHAT MAKES US HAPPY. 
! 
RAFAT ALI 
FOUNDER & CEO 
@rafat 
ra@skift.com 
212-564-5830 
 skift 
travel iq 
!

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Skift: Defining The Future of Travel

  • 1. DEFINING THE FUTURE OF TRAVEL ! by Rafat Ali, CEO & Founder, Skift skift travel iq
  • 2. IF YOU WANT TO BUILD FOR THE FUTURE: ! ๏ BUILDING AROUND TRENDLINES, NOT HEADLINES ๏ IGNORING & BREAKING THE SILOS ๏ FANATICALLY FOCUSED ON CHANGING CONSUMER BEHAVIOR skift travel iq
  • 3. SKIFT IS… The largest intelligence platform in travel, providing Media, Insights and Marketing to all sectors of the world’s largest industry. skift travel iq
  • 4. SKIFT’S MISSION: WE ARE CHANGING HOW THE TRAVEL INDUSTRY LOOKS AT ITSELF, AND HOW IT PROJECTS ITSELF TO THE WORLD. LEVEL 13, 82 SPENCER ST, MELBOURNE skift travel iq
  • 5. SKIFT IS MEDIA> ‣ SKIFT.COM ‣ SKIFT50 ‣ SKIFTIES AWARDS ‣GADLING skift travel iq
  • 6. SKIFT IS INSIGHTS> ‣ SKIFT TRENDS REPORTS ‣ SKIFTIQ SOCIAL DATA ‣ SKIFT GLOBAL FORUM skift travel iq
  • 7. SKIFT IS MARKETING> skift travel iq ‣ LAUNCHING SKIFTX: BRANDED CONTENT STUDIO FOR THE TRAVEL INDUSTRY ! ‣ BRANDS WE’VE WORKED WITH: AMADEUS, AMERICAN EXPRESS, EGENCIA, HILTON, TWITTER, TRIPADVISOR, QATAR AIRWAYS, STUDENT UNIVERSE & OTHERS
  • 8. Skift Global Forum is the first conference focused on top strategists, technologists, and marketers in travel, the people creating the future of travel in 2014 and beyond. skift travel iq
  • 9. WHY WE CREATED SKIFT GLOBAL FORUM WE BELIEVE THE BUSINESS FUTURE OF TRAVEL IS AT THE INTERSECTION OF TECHNOLOGY + MARKETING ! WE BELIEVE THE CREATIVE FUTURE OF TRAVEL IS AT THE INTERSECTION OF USER EXPERIENCE + DESIGN. skift travel iq
  • 10. LIFE IS SO MUCH MORE AMAZING WITH THESE AMAZING SPONSORS OF SKIFT GLOBAL FORUM skift travel iq
  • 11. IMMERSE YOURSELF TODAY skift travel iq
  • 12. THANK YOU NEW PROJECTS & CONCEPTS IS WHAT MAKES US HAPPY. ! RAFAT ALI FOUNDER & CEO @rafat ra@skift.com 212-564-5830 skift travel iq !