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WHY CONTENT 
MARKETING 
Sucks The Basic Mistake that Spoils Everything
The decision is made, you want a piece 
of this Content Marketing thing that 
everyone’s been banging on about.
So you’ve spent a king’s ransom creating 
some engaging, relevant, valuable content.
You’ve created a video series, a slideshow, 
a set of downloadable guides.
All formats are polished, powerful, perfect. 
Time to share it with your target market.
How exciting?!
You share your content in all the right places, 
it’s on LinkedIn, it’s on the blogs your 
targets read regularly, it’s wi...
Just think, any day now, you’ll get a 
MASSIVEinflux of sales enquiries
Any day now...
Any day...
You better just check that LinkedIn 
hasn’t gone down.
JANUARY 2015 
Is it a bank holiday? 1ST 
BANK HOLIDAY
What’s wrong with these people? 
You got loads of views and downloads, 
but no sales enquires?
You’re right, this Content Marketing malarkey 
Let’s go and do some expensive magazine 
advertising, that’ll pay us back b...
Hang on, before you go, you know when people 
watched your videos, viewed your slideshows 
and downloaded your guides... 
...
Your website?
Your massive, sprawling website? 
I mean, it’s nice and everything but it’s never 
been great at generating inbound enquir...
Let’s face it, your site has always been 
more of a Chairman than a Salesman. ££££ 
££££ 
££ 
££££ 
£ 
£ 
£££££ 
££££
Even superstar content that blows your target’s 
socks off and tickles their toes won’t change that.
The take home thought of the day: 
‘What happens after the content 
is as important as the content itself.’
Otherwise, people interact with your content 
and just go... 
“ That was cool. Ooh I’ve got an email, 
(text message, meet...
The 3 Golden Rules 
of turning interest into enquiries:
1 Give people one option
2 Ask for contact details
3 Offer an incentive
There’s a FREE Marketing Strategy Waiting for You 
Click Here to Download
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Why Content Marketing Sucks - The Basic Mistake that Spoils Everything

WHY CONTENT MARKETING SUCKS
- The Basic Mistake that Spoils Everything

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Why Content Marketing Sucks - The Basic Mistake that Spoils Everything

  1. WHY CONTENT MARKETING Sucks The Basic Mistake that Spoils Everything
  2. The decision is made, you want a piece of this Content Marketing thing that everyone’s been banging on about.
  3. So you’ve spent a king’s ransom creating some engaging, relevant, valuable content.
  4. You’ve created a video series, a slideshow, a set of downloadable guides.
  5. All formats are polished, powerful, perfect. Time to share it with your target market.
  6. How exciting?!
  7. You share your content in all the right places, it’s on LinkedIn, it’s on the blogs your targets read regularly, it’s winging it’s way to your contact’s inboxes. You’ve nailed it baby.
  8. Just think, any day now, you’ll get a MASSIVEinflux of sales enquiries
  9. Any day now...
  10. Any day...
  11. You better just check that LinkedIn hasn’t gone down.
  12. JANUARY 2015 Is it a bank holiday? 1ST BANK HOLIDAY
  13. What’s wrong with these people? You got loads of views and downloads, but no sales enquires?
  14. You’re right, this Content Marketing malarkey Let’s go and do some expensive magazine advertising, that’ll pay us back big time. Sucks
  15. Hang on, before you go, you know when people watched your videos, viewed your slideshows and downloaded your guides... Where did you send them?
  16. Your website?
  17. Your massive, sprawling website? I mean, it’s nice and everything but it’s never been great at generating inbound enquiries.
  18. Let’s face it, your site has always been more of a Chairman than a Salesman. ££££ ££££ ££ ££££ £ £ £££££ ££££
  19. Even superstar content that blows your target’s socks off and tickles their toes won’t change that.
  20. The take home thought of the day: ‘What happens after the content is as important as the content itself.’
  21. Otherwise, people interact with your content and just go... “ That was cool. Ooh I’ve got an email, (text message, meeting etc.) ” ... Interest lost.
  22. The 3 Golden Rules of turning interest into enquiries:
  23. 1 Give people one option
  24. 2 Ask for contact details
  25. 3 Offer an incentive
  26. There’s a FREE Marketing Strategy Waiting for You Click Here to Download

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