WHY CONTENT MARKETING SUCKS - The Basic Mistake that Spoils Everything

1. WHY CONTENT
MARKETING
Sucks The Basic Mistake that Spoils Everything

2. The decision is made, you want a piece
of this Content Marketing thing that
everyone’s been banging on about.

3. So you’ve spent a king’s ransom creating
some engaging, relevant, valuable content.

4. You’ve created a video series, a slideshow,
a set of downloadable guides.

5. All formats are polished, powerful, perfect.
Time to share it with your target market.

6. How exciting?!

7. You share your content in all the right places,
it’s on LinkedIn, it’s on the blogs your
targets read regularly, it’s winging it’s way to
your contact’s inboxes. You’ve nailed it baby.

8. Just think, any day now, you’ll get a
MASSIVEinflux of sales enquiries

9. Any day now...

10. Any day...

11. You better just check that LinkedIn
hasn’t gone down.

12. JANUARY 2015
Is it a bank holiday? 1ST
BANK HOLIDAY

13. What’s wrong with these people?
You got loads of views and downloads,
but no sales enquires?

14. You’re right, this Content Marketing malarkey
Let’s go and do some expensive magazine
advertising, that’ll pay us back big time. Sucks

15. Hang on, before you go, you know when people
watched your videos, viewed your slideshows
and downloaded your guides...
Where did you send them?

16. Your website?

17. Your massive, sprawling website?
I mean, it’s nice and everything but it’s never
been great at generating inbound enquiries.

18. Let’s face it, your site has always been
more of a Chairman than a Salesman. ££££
££££
££
££££
£
£
£££££
££££

19. Even superstar content that blows your target’s
socks off and tickles their toes won’t change that.

20. The take home thought of the day:
‘What happens after the content
is as important as the content itself.’

21. Otherwise, people interact with your content
and just go...
“ That was cool. Ooh I’ve got an email,
(text message, meeting etc.) ” ... Interest lost.

22. The 3 Golden Rules
of turning interest into enquiries:

23. 1 Give people one option

24. 2 Ask for contact details

25. 3 Offer an incentive

26. There’s a FREE Marketing Strategy Waiting for You
Click Here to Download