7. You share your content in all the right places,
it’s on LinkedIn, it’s on the blogs your
targets read regularly, it’s winging it’s way to
your contact’s inboxes. You’ve nailed it baby.
8. Just think, any day now, you’ll get a
MASSIVEinflux of sales enquiries
17. Your massive, sprawling website?
I mean, it’s nice and everything but it’s never
been great at generating inbound enquiries.
18. Let’s face it, your site has always been
more of a Chairman than a Salesman. ££££
££££
££
££££
£
£
£££££
££££
19. Even superstar content that blows your target’s
socks off and tickles their toes won’t change that.
20. The take home thought of the day:
‘What happens after the content
is as important as the content itself.’
21. Otherwise, people interact with your content
and just go...
“ That was cool. Ooh I’ve got an email,
(text message, meeting etc.) ” ... Interest lost.
22. The 3 Golden Rules
of turning interest into enquiries: