Technical Leaders - Working with the Management Team
The Cartoon Agency
1.
2. 2
BIG EYES.
BIG HEARTS.
CHARACTER &
PERSONALITY.!
We are The Cartoon Agency and we help our clients
communicate through the universal awesomeness of
cartoon storytelling.
4. 4
BRANDED
CARTOON CONTENT:!
CONTINUITY SERIES
A regular, episodic cartoon strip,
single panel, or animation built
specifically for your audience.
Fresh characters and emotive
stories drip-fed to your readers.
They’ll love you for it, and repay
you in many likes and shares.
“In such a crowded, competitive market a
character can create pure brand salience.
The character becomes a shortcut
reference to the brand, and can be more
interesting than the brand itself”
—Peter Deane, Churchill
OVER 300%
INCREASE IN
FACEBOOK LIKES
5. 5
BRANDED
CARTOON CONTENT:!
CAMPAIGNS
A short series of single or multi-
panel cartoons to lead or
supplement your campaigns.
Great for things like product
launches, advertising, internal
communications, presentations,
and newsletters.
communications, presentations,
and newsletters.
POSTS WITH VISUALS
RECEIVE 94% MORE PAGE
VISITS AND ENGAGEMENT
THAN THOSE WITHOUT.
12-WEEK TWITTER & EMAIL CAMPAIGN
6. 6
BRANDED
CARTOON CONTENT:!
ANIMATION
Cartoons make for exceptionally
incredible explainer videos.
Why? They move. They talk.
They are able to communicate
complex topics in a way that is
approachable and friendly.
WHEN MARKETERS INCLUDED A MARKETING OR
EXPLAINER VIDEO IN AN EMAIL, THE CLICK-THROUGH
RATE INCREASED BY 200% TO 300%. – FORRESTER
CARTOON ANIMATION CAN
HOLD ATTENTION 20%
LONGER THAN TRADITIONAL
VIDEO. – FORRESTER
DEMO REEL (AS CURIIOSITY GROUP) CLICK TO PLAY
SERIES OF SHORTS FOR HOT-TOPIC AND SO-SO HAPPY CLICK TO PLAY
7. 7
BRANDED
CARTOON CONTENT:!
CARTOON INFOGRAPHICS
Big Data is a nice fellow but
awfully boring. Liven up your
infographics with entertaining
characters and stories.
IT’S TRUE!
characters and stories.
12% INCREASE IN
TRAFFIC IS EXPERIENCED
BY THOSE WHO DEPLOY
INFOGRAPHICS.
8. 8
BRANDED
CARTOON CONTENT:!
GRAPHIC RECORDING
Don’t just capture notes, capture
energy. With one of our graphic
recording professionals drawing live
during your meeting or presentation,
nothing will be lost or forgotten.
LIVE DRAWING ON
4’ x 8’ PAPER
We are a proud partner of Drawbridge
Innovations, Nitya Wakhlu.
Sample is provided by
www.nityawakhlu.com
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WHY CARTOONS?!
REMEMBER.
A goldfish now has more of an attention span than a human.
Cartoons can overcome this barrier. They combine marketing
storytelling with the internet-happy power of imagery. They
transcend traditional marketing, giving audiences a deeper
connection with a brand’s true personality.
•! Grab Attention
•! Get Shared
•! Add Personality and a Human Voice
•! Create Continuity, Build Loyalty
•! Start Conversation (they are comment magnets)
9
ONE OF OUR EPISODIC CARTOONS HAD
OVER 300% MORE COMMENT ACTION
THE ANYTHING ELSE IN OUR CLIENT’S
FEED
ONE OF OUR
CARTOONS WERE
ONCE
“MENTIONED”
ON A TOP 50 SITE
RESULTING IN 40x
THE TRAFFIC FOR
OUR CLIENT.