A brief talk on minimum viable products, for the talented teams at the 2014 NEXT pre-accelerator in Los Angeles. Originally given May 7, 2014.

1. An Intro to MVPs
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2. An Intro to MVPs
(A Minimum Viable Presentation)
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3. What is an MVP?
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4. …it depends
• stage of your company
• your industry and competition
• whom you ask
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5. The Super-Lean Answer
The smallest thing you can create to
learn the next thing you need to learn.
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6. The Product Smoke Test
• SEM
• Sign-up page
• Kickstarter
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7. The Product Smoke Test
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8. The Product Smoke Test
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12. The Product Answer
The most efficient thing you can build to
deliver customer value.
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13. The Concierge MVP
• Manual
• “Wizard of Oz”
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16. Nick Swinmurn
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17. What is the value?
Customer
Development
Profitable
Product?
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18. What is the value?
Customer
Development
Profitable
Product?MVP
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19. What is the value?
Customer
Development
Profitable
ProductMVP
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20. What do you test?
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21. …it depends
What do you need to learn?
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22. How do I test it?
Low Fidelity High Fidelity
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23. Low Fidelity MVPs
• SEM campaign
• paper prototype
• rough functional prototype
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25. High Fidelity MVPs
• Well-produced teaser video or landing page
• Solid single-feature product
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28. What sort of metrics
should you use?
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29. …it depends
What is important to your business?
What is your success criteria?
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30. AARRR
• Acquisition
• Activation
• Retention
• Revenue
• Referral
From Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version
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31. Subscription
• Monthly Recurring Revenue (MRR)
• Active subscriptions
• Lifetime Value (LTV)
• Churn
From Thoughtbot: http://playbook.thoughtbot.com/#subscription-metrics
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32. Be Metrics-Driven
From Buffer: https://buffer.baremetrics.io/dashboard
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33. Discussion
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34. Thanks!
!
@skotcarruth
skot@gophilosophie.com
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