QR code made easy!

1. QR Codes
Make your business grow!
Instructor: Sharon Koziel

2. http://www.slideshare.net/skoziel
 Youcan download this presentation at
any time.

3. What is it?
A QR code (abbreviated from Quick
Response code) is a type of matrix
barcode (or two-dimensional code)
designed to be read by smartphones. The
code usually consists of black modules
arranged in a square pattern on a white
background. The information encoded
may be text, a URL, or other data.
From Wikipedia, the free encyclopedia

4. DECODING A QR CODE
Android – Marketplace
Iphone- App store
Blackberry -http://www.okotag.com
www.blackberry.com/AppWorld

5. How to Use them
 All QR codes must be read by a smart phone.
 You can create one at
http://qrcode.kaywa.com/
http://zxing.appspot.com/generator/
http://www.qrstuff.com/
http://www.qrstuff.com
http://snap.vu/
is good because you get an email telling you
how many times your QR code has been accessed.
Insert code into all marketing materials

6. Where to use them
Email Address
Email Message Video link
Contact Details (VCARD) Labeling
Event (VCALENDAR) Email sign ups
Wifi Login (Android Only) Phone numbers
Paypal Buy Now Link YouTube Video
Flyers Google Maps Location
Signs Twitter
Ads Facebook
Signatures LinkedIn
Business cards FourSquare
Promotions, discounts, coup iTunes Link
ons Plain Text
Networking events SMS Message
(Scavenger hunt) Newsletter with a link to lots
Direct people to a website of sites

7. Make Displays Interactive
Add QR Codes to displays to enrich
and make interactive by linking to:
 Videos of how the display was made
(e.g. making stuff in technology);
 Blog posts for further information
 Further information about
yourself, company, area. etc
 A Google Form for feedback.

8. Examples
 URL encoded temporary tattoo containing link to Facebook profile.
 Data encoded event entry pass containing ticket number and pre-
puchased drinks coupons for on-site scanning.
 Business card with Google Maps location encoded QR code.
 Business card with V-Card encoded QR code.
Examples from http://www.qrstuff.com/qr_code_examples.html

9.  URL encoded QR code for online ticket
purchasing.
 Real estate "For Sale" sign linking to agents
website listing for that property

 Property "For Sale" listing linking to agents
website listing for that property

10. QR Codes to enhance/extend information
Print a QR Code on a sticker and place on an object to
direct people to related material.
Scanning the QR Code they are taken to related
material, for example a video, web page or source of
further information. See my QR Movie on “YouTube” or
my presentation on QRCodes at SlideShare.com for
more details.

11. Think outside the box!
 Wine bottle label linking to vintage and
production information
Airport passenger check-in

12. www.plaquemaker.com

13. THINK OUTSIDE THE BOX!
Adding QR codes to Word documents for students to check
their answers. (Mark Rollins)

14. QR Codes to promote an event
1. Create QR code
(http://qrcode.kaywa.com) that will go to a
URL promoting an event.
2. Create a simple web page (ie, Google
Sites) to promote that event.
3. Print small notes with the title: What's
happening this week at ______??? Scan this
code with your mobile device to find out!
A teacher created
this code for a
school reading
event.

15. Good Tips!
QR codes should direct consumers to a mobile
landing page, otherwise they load slowly, do not
format correctly, and do not allow for easy browsing
They also must be accompanied by a clear call to
action, encouraging consumers to scan for a
discount or to receive useful information. After
consumers scan the QR code, there must be an
exclusive offer or important content or information
waiting for them.
Some codes creators have reporting tools.
Agents should keep the URL short to make the code
easier to scan.

16. Remember your audience!
 Never use a QR code without placing url
somewhere in the marketing piece if that
is were you are directing people and you
have room.
 Size of message
 Don’t forget to link to video

17. Mobile Tagging - Microsoft
On an internet-capable mobile phone with free software installed, just aiming
the camera at a Tag to “Snap” it instantly accesses mobile
content, videos, music, contact information, maps, social
networks, promotions, or whatever the Tag has been set to point at.
 MicrosoftTag Examples
 Standard MS Tag
 Black and White MS Tag

18. JUMPSCAN
 JumpScan [ http://jumpscan.com/ ] allows
users to create personal profile pages that
contain contact information - email, web
address, twitter feed, facebook feed, flickr
feed, etc. Rather than copying down
someone's information, just scan their
QR code to see their contact
information.

19. WINKSITE.COM
http://winksite.com/site/site_profile.cfm?susid=
41242

21. Thank you for attending
 Presentation
is at
http://www.slideshare.net/skoziel

22. Find me:
Sharon Koziel
sharon@koziel.com
951-751-6011
www.koziel.com