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RUN - DCM - Digital Crisis Management

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Scott K. Wilder
Scott K. Wilder

See some practical ways to monitor for crisis' on the web and for preparing and handling what could become your worst web nightmare

Technology
1 of 28
Digital Crisis Management Run - DMC with Gary Angel and Scott K. Wilder
Introductions ,[object Object],[object Object],[object Object],[object Object]
Overview ,[object Object],This will be a good webinar if….you’ve gained some insight into how to monitor social networks and how to mobilize a DCM plan
Now you have heard the science part Now lets look into artful human side
Definitions ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Some crisis management situations…. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Famous Case Study: Dominos Pizza ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
1990s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],10:00 am 12:00 noon 1:00 pm 2:00 pm Next day Next week
2010 ,[object Object]
2010
Don’t be the odd man out
“ You have been alerted about a problem, now what? Who are you going to call?
1. Crisis Management is a team sport
2. Establish an ‘on-call’ Crisis Management team ,[object Object],[object Object],[object Object],[object Object]
3. Do an occasional ‘Fire Drill”.. Or Mock Drill
4. Be prepared for Triage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4. Be prepared for Triage ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
5. Develop ‘Contingency Plan’ ,[object Object]
6. Don’t fear your biggest critics ,[object Object],[object Object],[object Object],[object Object],Do you remember this person and how he was won over?
7. Ensure your online vehicles are ready ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
8. You don’t have to always apologize.. BUT…
Sometimes it pays to apologize ,[object Object],[object Object]
9. Conduct Post-Mortem after the storm ,[object Object],[object Object],[object Object],[object Object],[object Object]
10. Continue to monitor, audit,… ,[object Object],[object Object],[object Object]
Moral of the story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You.. Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]

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RUN - DCM - Digital Crisis Management