I figured we ask the class how they viewed Latina Women or how they’re portrayed and then go off into the stereotypes that Latina Women often portrayed as.
Images are just to show how Latinas are promoted and seen in movies and magazines. Image 1. Zoe saldana –Colombiana Image 2: Bottom: Sophia Vergara- Four Brothers Image 3: Jennfier Lopez- Parker
Hot Latina Stereotype
Latina Stereotype By: Skylar Smith & Jasmine
Your View How do you view Latina women ? What are some stereotypes you believe there are of Latina woman?
Stereotypes Stereotypes persist because ‘‘they fulfill important identity needs for the dominant culture’’ thereby maintaining the status quo and preserving hegemony An ideology of White Anglo racial superiority is maintained in part using stereotypes designed to construct an ‘‘other’’ that is regarded as lesser than the declared and constructed ideal. Stereotypes, ashegemonic tools, reduce individuals to a single, monolithic, one-dimensional type that appears and is presented as natural and normal (read true and accurate) as they fit into ideological patterns of representations that serve, among other functions, to establish ‘‘in-group categorizations of out-groups’’ (Ramierez-Berg, 1990, p. 294) Markers of sex and sexuality in Latinas posit them as ‘‘exotic, sexual, and available, and as more in touch with their bodies and motivated by physical and sexual pleasure than white women’’ (Beltran, 2002, p. 82) When stereotypical physical characteristics (red lips, big bottoms, large hips, voluptuous bosoms, and small waists), fashion extremes (high heels, huge hoop earrings, seductive clothing), sexual predation, and promiscuity (hot, exotic, experienced) are combined with behavioral generalities, the Latina is constructed as ‘‘mixed signifiers of sexual desire and fertility as well as bodily waste and racial contamination’’
“Hot Latina Stereotype” Carmen Miranda (1945) Was America’s highest paid woman But her fame carried “fruit- feted hats & an accent thick as picante” (Merskin, pg. 136) Stereotypes rely on a lot of repetition to perpetuate and to sustain them Do you guys agree that the “hot Latina stereotype is one with great longevity” (Merskin, pg. 134)
3 Categories of Representations1. Cantina Girl “Great sexual allure” Represented as a sexual object1. Faithful, self-sacrificing senorita Starts out good but ends up bad by end of program or film Willing to protect Anglo love interest by putting her body between bullet/sword/violence intended for him1. Vamp Uses intellectual and devious sexual tricks to get what she wants
Different “Faces” of Eva Longoria Episodes of Desperate Housewives were de-coded On Latina body and behavior of Eva Longoria Method:a) Examine Gabrielle character as a representation of the dominant stereotype of Latinasb) To see if her off screen, print, & commercial personae reinforce the stereotype
Desperate Housewives vs. “Real-Life Exposure” Desperate Housewives “Real Life” exposure Cantina girl •Described as “Latina Temptress” Thrives on and feels validated •Behaviors, attitudes, and beliefs by attention to her identical to Gabrielle appearance •Interview: “What’s the best thing Vamp about being a woman? Promiscuity, passion, sex and •- “I love being a woman. I love risk are her characteristics shopping. I love wearing dresses and heels and jewelry. I love being Suffering Senorita sexy and feeling sexy. But the best Promise or use of sex to thing about being a woman is the manipulate and get what power we have over men.” she wants (jewelry, cars, •“I’ll have Brad’s babies” etc.)
“Real Life Exposure”http://www.youtube.com/watch?v=wHwe49l2A9Ihttp://www.youtube.com/watch?v=HRnykdJW90E
Question What’s wrong with being a Latin Lover? Why is that a bad stereotype? I consider that a compliment.’’ Same thing with Latinas always being cast as the sexy girl. It’s a good thing!” Could a positive stereotype (hot Latina or Latin lover), hurt or limit the overall image of Latinos in general or “is it a good thing?”
Question: Can anyone thinkof movies that Latinaactresses are portrayed aseither the Cantina girl, Vampor the suffering Senorita?Some where they break thestereotype?
More Discussion Questions Would society be accepting if movies or TV shows portrayed different images of Latina’s? Would you go see movies or watch shows if Latino women were less sexually provocative?
References Merskin, D. (2007). Three Faces of Eva: Perpetuation of the Hot-Latina Stereotype in Desperate Housewives. Howard Journal of Communications (pp. 133-151). Oregon: Taylor & Francis Group, LLC. http://farm4.staticflickr.com/3394/3197834925_76e42130d 0.jpg http://www.usmagazine.com/uploads/assets/articles/5922 6-eva-longoria-stuns-in-revealing-gown-shows-off-leg-in- floor-length-black-lace-dr/1358126063_eva-longoria- zoom.jpg