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FOCUS ON PEOPLE
NOT DEVICES:
A DATA DIVE INTO
FACEBOOK
ANALYTICS
J D P R A T E R
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Optimizing the Customer Journey is a
top priority for digital marketers
SOURCE: ADOBE INTELLIENCE BRIEFING 2018
SOURCE: MARKETING WEEK
And the number of touchpoints is only increasing
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Cross-channel by
device
Not aggregated at
the user level
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
The overlap of users
across 2 & 3 devices
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
New funnels for people
who reacted to your
Facebook post and
converted – 6%
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018
Omni-Channel Analytics: Facebook's View of the Entire Customer Journey: JD Prater #UtahDMC 2018

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