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Crossing the CHASM PowerPoint Template
Crossing the CHASM PowerPoint Template 
Innovators 
Early Adopters 
Early Majority 
Late Majority 
Laggards 
THE CHASM 
Early 
Market 
Late 
Market 
Selling 
Selling 
Selling 
This is a sample text. Insert your desired text here.
Crossing the CHASM PowerPoint Template 
Innovators 
Early Adopters 
Early Majority 
Late Majority 
Laggards 
THE CHASM 
Early 
Market 
Late 
Market 
This is a sample text. Insert your desired text here. 
Bowling 
Alley 
Tornado 
Main 
Street
Crossing the CHASM PowerPoint Template 
CHASM 
Buy-in 
Pressure 
Technology 
None 
Low 
No 
New! 
Apprenticeship 
Training 
Partnership 
Personal 
Vision-Get 
ahead of herd 
Other 
Visionaries 
High 
Potential 
Innovative 
Vision 
High Level 
Consultancy 
Implementation 
Lots of services 
Business 
Pragmatics -stay 
with the herd 
Other 
Pragmatists 
Market/Med. 
Strong Contender 
Safe/easy 
Leading 
Effective / High return 
Some Consultancy 
Implementation 
Competition from E.M. 
Wait for them to prove 
technology works 
Competitor 
Pragmatists 
Market/Low. 
Market Leader 
Safe/Easy Leading 
Effective/High return 
Few/Implementation 
Only Viable 
Option 
Not an issue 
Market/Low. 
Monopoly 
/Commodity 
Only Choice 
None 
Reference 
Group 
Price Point 
Leadership 
Required 
Messages 
Services 
Content
SlideModel.com - Crossing the CHASM PowerPoint Template

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SlideModel.com - Crossing the CHASM PowerPoint Template

  • 1. Crossing the CHASM PowerPoint Template
  • 2. Crossing the CHASM PowerPoint Template Innovators Early Adopters Early Majority Late Majority Laggards THE CHASM Early Market Late Market Selling Selling Selling This is a sample text. Insert your desired text here.
  • 3. Crossing the CHASM PowerPoint Template Innovators Early Adopters Early Majority Late Majority Laggards THE CHASM Early Market Late Market This is a sample text. Insert your desired text here. Bowling Alley Tornado Main Street
  • 4. Crossing the CHASM PowerPoint Template CHASM Buy-in Pressure Technology None Low No New! Apprenticeship Training Partnership Personal Vision-Get ahead of herd Other Visionaries High Potential Innovative Vision High Level Consultancy Implementation Lots of services Business Pragmatics -stay with the herd Other Pragmatists Market/Med. Strong Contender Safe/easy Leading Effective / High return Some Consultancy Implementation Competition from E.M. Wait for them to prove technology works Competitor Pragmatists Market/Low. Market Leader Safe/Easy Leading Effective/High return Few/Implementation Only Viable Option Not an issue Market/Low. Monopoly /Commodity Only Choice None Reference Group Price Point Leadership Required Messages Services Content