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This is a generic business case
study presentation template for
business students
MBA Presentation
2
Agenda
Problem & solution
Executive summary
Brief history
Industry analysis
Company analysis
Alternatives
Implementation
3
Frame the “problem statement” as a question.
Put your recommended solution on this slide
You’ll sometimes see the solution presented at the
end of a presentation,
Putting the solution right after the problem makes you
confirm that your solution
No surprises. If the audience knows your solution off the
top, the rest of the deck should walk
4
The executive summary is a single slide that contains the key points from the rest of the
presentation. The idea is an executive who doesn’t have time to sit through your whole
presentation can look at this, understand the problem, what’s driving the problem, your
solution and why it will work. Do this slide last, always.
Competitors are
all doing X
Problem facing your company,
our proposed solution
Market data backs up
our solution (cite briefly)
This is because the
industry is doing Y
5
brief history
6
This is a “state of current affairs”
slide. It sets up how the company
has been doing.
Bullet points on this slide highlight
key points about the company that
are relevant
Don’t fill with irrelevant
information. Remember in most
MBA case scenarios,
7
This slide should show a major challenge the company is facing
Use a chart to show the key challenge, which could be many things. Examples:
There are many things which could be a key challenge. Pick the main one,
then communicate the challenge succinctly.
That they’re
underperforming
They’re losing
market share
Industry is
consolidating
The market has
changed because
8
industry analysis
9
The industry analysis section should highlight trends in the industry that:
Put pressure on the
company in question
Have created the
challenge you’re solving
Are disrupting or
sustaining the industry
Use standard industry analysis
frameworks (PEST, strategy
canvas, Porter’s five forces and
generic strategies, etc.) whichever
are relevant to your case
Examples on the next two slides can
be used, or other frameworks, as
needed for your specific case
Use also charts, graphs and
quotes. Delete this slide for your
actual work
10
COMPETITION
(high overlap)
Briefly list
competition
SUPPLIER
POWER
(high)
Brief explanation of
why you’ve ranked this
at low, medium or high
SUBSTITUTION
(medium)
NEW ENTRANTS
(medium)
BUYER POWER
(medium)
Short list of
substitute products
Relevant info such as
switching costs
Brief explanation of why
you’ve ranked this at low,
medium or high
Porter’s five forces
11
A simple-to-read slide (or
two) with how the company
is performing against its
competitors (remember this
is the industry section)
Use industry
benchmarks
Can get information
from company reports
or Reuters, Google
Finance, etc
Don’t overwhelm them
with numbers– only put
numbers in that you’ll
speak about and that
matter to the challenge
Use graphs and charts
to bring order and
increase readability
12
company analysis
I’ve included some examples on the next
few slides of frameworks you could
Use also charts, graphs
and quotes
Use standard industry analysis
frameworks that apply to your situation
13
The company analysis section should show where the company is setup to meet the challenge and where they’re not.
This Section
14
This is a simple framework from the book
Contemporary Strategy Analysis by Robert M. Grant.
You don’t need to use it, but it’s one way to show key
success factors in the problem you’re solving.
The data in the cells are example only to illustrate how
the framework can be used. Replace the information
for your own case.
CUSTOMERS WANT COMPETITION
PROVIDES
KEY SUCCESS
FACTORS
Feature How other
competitors are
fulfilling feature
What needs to be
place for that feature
to happen
Smartphones at
reasonable prices
Partner with carriers
to offset handset
costs
Carrier deals in
multiple markets
Products that are
easy to use
Good Interface /
touchscreen
technology
User testing, UX
professionals,
prototyping
15
STRENGTHS
Internal company strength
WEAKNESS
An internal company weakness
OPPORTUNITIES
An industry opportunity that the
company can take advantage of
THREATS
An industry trend that the
company can’t take advantage of
16
alternative (options)
17
Alternatives should follow the mutually exclusive and collectively exhaustive
(MECE) principle.
Always list the solution that you came up with third, as it will then be
top of mind when you present your implementation plan.
The alternatives section should demonstrate you did your homework. You
looked at three (always three!) possible solutions and you picked the best one.
18
Recap the key challenge1
List additional key issues that fall
under this challenge
2
The key issues become your decision criteria3
19
Key issue this
option solves
Pros
What key issues it doesn’t solve
What gaps the company has in its
ability to execute on this option
Cons
A brief description of what this option is.
20
A brief description of what this option is.
Key issue this option
solves
Another key issue it
solves
Pros
What key issues it
doesn’t solve
What gaps the company
has in its ability to
execute on this option
Cons
21
A brief description of what this option is. This option will be the same as the solution you
presented at the beginning of your presentation
Pros
As this is option #3, it should
be your recommendation. It
should also
Key issue this option solves
Cons
What key issues it
doesn’t solve
What gaps the company has
in its ability to execute on this
option
22
A chart with checkmarks shows at-a-glace which option best solves the key issues / decision criteria.
Option #1:
title
Option #2:
title
Option #3:
title
Key issue
/decision criteria
#1
Key issue
/decision criteria
#2
Key issue
/decision criteria
#3
Key issue
/decision criteria
#4
Timing in Market
Entry Key issue
/decision criteria #5
23
Recommendation
Option #3, addressed most of
the key issues and solves the
problem of X
24
implementation
25
Delete this slide in your actual
presentation
A communications priority plan. I use a
matrix, but you don’t need to.
High level timeline to implement
the plan
The implementation
section should
cover:
This
Section
Risks to your plan and also plans
to mitigate those risks
26
List the challenges that
would prevent the
company from
successfully executing
your proposed solution
List risk mitigation
strategies for every
challenge
Don’t skip obvious
risks if you don’t
have a way to
mitigate the risk
Think of a way you
could mitigate
every risk, even if
that means the
Don’t list
superfluous
risks– just ones
that matter
27
SHORT TERM
MID TERM
Phase I: Project to complete
Requirements to complete project
Phase II: Project to complete
Requirements to complete project
28
LONG TERM
2015-2020Phase IV: Project to complete
Strategic goals achieved, analyze, revisit
Phase III: Project to complete
Requirements to complete project
Keep satisfied
o Partners and suppliers
o Government and
regulators
Engage closely, influence actively:
o Customers
o Owners
o Employees
o Investors and creditors
Keep informed
o Companies being analyzed
o Standards bodies (GRI, CDP, ISO 26000)
o Competitors
Monitor (minimal effort):
o NGOs
o Professional associations
o Media
29
High
Low High
30
recap
Use this slide to quickly recap your solution– don’t go over the
problem again. Highlighting the positive outcomes is good as you
just talked about risks, so reinforcing why your solution is the best
one is a good tactic at this point.
Thank You
End your presentation with a thank you slide. Leave it up while you answer questions. You want this slide to be plain so the attention is on
you for question period and not the presentation.
The frameworks in this template belong to their respective owners, none were created by this document owner. Frameworks are derived
from various pieces of business literature.
SlideModel.com - Business Case Study PowerPoint Template

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SlideModel.com - Business Case Study PowerPoint Template

  • 1. This is a generic business case study presentation template for business students MBA Presentation
  • 2. 2 Agenda Problem & solution Executive summary Brief history Industry analysis Company analysis Alternatives Implementation
  • 3. 3 Frame the “problem statement” as a question. Put your recommended solution on this slide You’ll sometimes see the solution presented at the end of a presentation, Putting the solution right after the problem makes you confirm that your solution No surprises. If the audience knows your solution off the top, the rest of the deck should walk
  • 4. 4 The executive summary is a single slide that contains the key points from the rest of the presentation. The idea is an executive who doesn’t have time to sit through your whole presentation can look at this, understand the problem, what’s driving the problem, your solution and why it will work. Do this slide last, always. Competitors are all doing X Problem facing your company, our proposed solution Market data backs up our solution (cite briefly) This is because the industry is doing Y
  • 6. 6 This is a “state of current affairs” slide. It sets up how the company has been doing. Bullet points on this slide highlight key points about the company that are relevant Don’t fill with irrelevant information. Remember in most MBA case scenarios,
  • 7. 7 This slide should show a major challenge the company is facing Use a chart to show the key challenge, which could be many things. Examples: There are many things which could be a key challenge. Pick the main one, then communicate the challenge succinctly. That they’re underperforming They’re losing market share Industry is consolidating The market has changed because
  • 9. 9 The industry analysis section should highlight trends in the industry that: Put pressure on the company in question Have created the challenge you’re solving Are disrupting or sustaining the industry Use standard industry analysis frameworks (PEST, strategy canvas, Porter’s five forces and generic strategies, etc.) whichever are relevant to your case Examples on the next two slides can be used, or other frameworks, as needed for your specific case Use also charts, graphs and quotes. Delete this slide for your actual work
  • 10. 10 COMPETITION (high overlap) Briefly list competition SUPPLIER POWER (high) Brief explanation of why you’ve ranked this at low, medium or high SUBSTITUTION (medium) NEW ENTRANTS (medium) BUYER POWER (medium) Short list of substitute products Relevant info such as switching costs Brief explanation of why you’ve ranked this at low, medium or high Porter’s five forces
  • 11. 11 A simple-to-read slide (or two) with how the company is performing against its competitors (remember this is the industry section) Use industry benchmarks Can get information from company reports or Reuters, Google Finance, etc Don’t overwhelm them with numbers– only put numbers in that you’ll speak about and that matter to the challenge Use graphs and charts to bring order and increase readability
  • 13. I’ve included some examples on the next few slides of frameworks you could Use also charts, graphs and quotes Use standard industry analysis frameworks that apply to your situation 13 The company analysis section should show where the company is setup to meet the challenge and where they’re not. This Section
  • 14. 14 This is a simple framework from the book Contemporary Strategy Analysis by Robert M. Grant. You don’t need to use it, but it’s one way to show key success factors in the problem you’re solving. The data in the cells are example only to illustrate how the framework can be used. Replace the information for your own case. CUSTOMERS WANT COMPETITION PROVIDES KEY SUCCESS FACTORS Feature How other competitors are fulfilling feature What needs to be place for that feature to happen Smartphones at reasonable prices Partner with carriers to offset handset costs Carrier deals in multiple markets Products that are easy to use Good Interface / touchscreen technology User testing, UX professionals, prototyping
  • 15. 15 STRENGTHS Internal company strength WEAKNESS An internal company weakness OPPORTUNITIES An industry opportunity that the company can take advantage of THREATS An industry trend that the company can’t take advantage of
  • 17. 17 Alternatives should follow the mutually exclusive and collectively exhaustive (MECE) principle. Always list the solution that you came up with third, as it will then be top of mind when you present your implementation plan. The alternatives section should demonstrate you did your homework. You looked at three (always three!) possible solutions and you picked the best one.
  • 18. 18 Recap the key challenge1 List additional key issues that fall under this challenge 2 The key issues become your decision criteria3
  • 19. 19 Key issue this option solves Pros What key issues it doesn’t solve What gaps the company has in its ability to execute on this option Cons A brief description of what this option is.
  • 20. 20 A brief description of what this option is. Key issue this option solves Another key issue it solves Pros What key issues it doesn’t solve What gaps the company has in its ability to execute on this option Cons
  • 21. 21 A brief description of what this option is. This option will be the same as the solution you presented at the beginning of your presentation Pros As this is option #3, it should be your recommendation. It should also Key issue this option solves Cons What key issues it doesn’t solve What gaps the company has in its ability to execute on this option
  • 22. 22 A chart with checkmarks shows at-a-glace which option best solves the key issues / decision criteria. Option #1: title Option #2: title Option #3: title Key issue /decision criteria #1 Key issue /decision criteria #2 Key issue /decision criteria #3 Key issue /decision criteria #4 Timing in Market Entry Key issue /decision criteria #5
  • 23. 23 Recommendation Option #3, addressed most of the key issues and solves the problem of X
  • 25. 25 Delete this slide in your actual presentation A communications priority plan. I use a matrix, but you don’t need to. High level timeline to implement the plan The implementation section should cover: This Section Risks to your plan and also plans to mitigate those risks
  • 26. 26 List the challenges that would prevent the company from successfully executing your proposed solution List risk mitigation strategies for every challenge Don’t skip obvious risks if you don’t have a way to mitigate the risk Think of a way you could mitigate every risk, even if that means the Don’t list superfluous risks– just ones that matter
  • 27. 27 SHORT TERM MID TERM Phase I: Project to complete Requirements to complete project Phase II: Project to complete Requirements to complete project
  • 28. 28 LONG TERM 2015-2020Phase IV: Project to complete Strategic goals achieved, analyze, revisit Phase III: Project to complete Requirements to complete project
  • 29. Keep satisfied o Partners and suppliers o Government and regulators Engage closely, influence actively: o Customers o Owners o Employees o Investors and creditors Keep informed o Companies being analyzed o Standards bodies (GRI, CDP, ISO 26000) o Competitors Monitor (minimal effort): o NGOs o Professional associations o Media 29 High Low High
  • 30. 30 recap Use this slide to quickly recap your solution– don’t go over the problem again. Highlighting the positive outcomes is good as you just talked about risks, so reinforcing why your solution is the best one is a good tactic at this point.
  • 31. Thank You End your presentation with a thank you slide. Leave it up while you answer questions. You want this slide to be plain so the attention is on you for question period and not the presentation. The frameworks in this template belong to their respective owners, none were created by this document owner. Frameworks are derived from various pieces of business literature.