Amy Sample Ward, CEO, NTEN Twitter Handle: @AmyRSWard Instagram, Vine, Snapchat. You may have heard the names or may be using them already. These are just a few of the newer social tools on the market that nonprofits are adding to their arsenal. We’ll take a look at some inspiring campaigns and examples of newer tools in use by nonprofits.

1. New[er] Kids On the Block:
Social Media Apps
Nonprofits are Testing
#SM4NP
Amy Sample Ward
amy@nten.org

2. LET’S START WITH WHAT ISN’T NEW

3. POLL:
Which platforms does your organization
use now?
Facebook
Twitter
YouTube
LinkedIn

4. FACEBOOK
67% of Internet Users

5. FACEBOOK
83% of 18-29 Year Olds

6. FACEBOOK
46% Growth for 45-54

7. FACEBOOK
73% for those with
incomes at $75,000+

8. TWITTER
79% for 55-64 Year Olds

9. YOUTUBE
More 18-34 Year Olds
Than ANY Cable
Network

10. LINKEDIN
2 Users Per Second

12. NOW FOR THE TINY COMPUTERS IN
OUR POCKETS

13. FACEBOOK
189M mobile only users

14. MOBILE
25% of 18-45 Year Olds

15. SOCIAL IS ALWAYS CHANGING

17. INSTAGRAM – PENCILS OF PROMISE
http://instagram.com/pencilsofpromise

18. VINE – DOGS TRUST
https://vine.co/Dogstrust

19. SNAPCHAT – DOSOMETHING.ORG

20. CAMPAIGNS

21. CAMPAIGNS

22. HOW DO I TRY NEW THINGS?

23. CREATING A CULTURE OF TESTING
How can you try new things & fail fast?
Create space for conversation
Encourage personal use of tech
Let staff across your organization test & try
Implement standard process for suggesting
new projects or proposing pilots

24. THANKS!
AmySampleWard.org
NTEN.org
SocialChangeAnytime.com
@AmyRSWard
amy@nten.org