A glimpse inside of SEO - Internship Presentation - week 9

WEEKLY PRESENTATION
DURING TRAINING PROGRAM
- Devang Garach
devanggarach.rao@gmail.com
WEEK-9
Information Technology Pvt. Ltd.
A Glimpse Inside of SEO

OBJECTIVES - A Glimpse Inside of SEO
Introduction
Types of query used in search
Adaptive Search
Eye Tracking : How users scan SERP
Google SERP & Its Features
On-Page vs Off-Page SEO

Introduction
● According to internetlivestats.com as of February 2021,
the search engine handles around 90,027 queries per second.
● This translates to about 2.84 trillion searches a year.
● Google’s share of mobile search traffic is over 85% globally.
● Google’s search volume grows by 10%–15% per year.

Introduction (Continue...)
Top 10 Search Engines
● Google (google.com)
● Baidu (baidu.com)
● Yahoo (yahoo.com)
● Yandex (yandex.com)
● Bing (bing.com)
● Duckduckgo (duckduckgo.com)
● SOGOU (sogou.com)
● ECOSIA (ecosia.org)
● SHENMA (m.sm.cn)
● NAVER (naver.com)

Introduction (Continue...)
Mission of Search Engine
● Relevant, Fast and Fresh experience results
● Search engine invest a tremendous amount of time, energy,
and capital in improving their relevance.
● Search engine generate revenue primarily through paid
advertising. The great majority of this revenue comes from
pay-per-click(PPC), in which advertiser pay only for users who
click on their ads.

Types of query used in search
Mainly Three types of search
● To buy something (Transaction [do] query)
● To learn something (Informational [know] query)
● Looking for a website (Navigational [go] query)

Adaptive Search
● The search engines looks at sequences of search queries to
determine intention.
● Keeping track of users previous search queries and taking them
into account when determining which results to return for a new
query is known as Adaptive Search.

Eye Tracking : How users scan SERP
In 2005 It was discovered that people
searched in a distinctive "triangle"
pattern, starting in the top left of the
search results page where they expected
the first organic listing to be located, and
reading across horizontally before moving
their eyes down to the second organic
listing, and reading horizontally, but not
quite as far. This area of concentrated gaze
activity became known as Google's
"Golden Triangle".

Eye Tracking : How users scan SERP (Continue...)
In 2014,
The adoption of mobile devices over the
past 9 years has habitually conditioned
searchers to now scan more vertically, they
are looking for the fastest path to the
desired content, and, compared to 9 years
ago, they are viewing more search results
listings during a single session and
spending less time viewing each one.

SERP & Its Features
SERP Stands for Search Engine Result Page
In general Google SERP gives 10 query results. We can also change and
manage it as per our choice.
SERP Features:
Adwords (Bottom) Adwords (Top) Featured Snippet
Image Pack In-Depth Article Knowledge Card
Knowledge Panel Local Pack Local Teaser Pack
News Box Related Questions Reviews
Shopping Results Site Links Tweet
Video

SERP & Its Features
SERP Features:(Continue...)
Adwords (Bottom) Adwords (Top)

SERP & Its Features
Featured Snippet:

SERP & Its Features
Image Pack:

SERP & Its Features
In-Depth Article:

SERP & Its Features
Knowledge Card/
Knowledge Graph:

SERP & Its Features
Knowledge Panel:

SERP & Its Features
Local Pack:

SERP & Its Features
Local Teaser Pack:

SERP & Its Features
News Box:

SERP & Its Features
Related questions:

SERP & Its Features
Reviews:
Shopping Results:

SERP & Its Features
Site Links:

SERP & Its Features
Tweet:
Video:

On-Page vs Off-Page SEO (Continue...)
On-Page SEO Off-Page SEO
Optimization of Website Links to your website
- Title tags - From Social Media
- Meta tags - From other websites
- Meta keywords - Business directory websites such as
yellow pages, Google Business Page, etc

Website content: Product & Service Reviews:
- Keyword in text - Google Reviews
- Keywords in H1,H2 & H3 tags - Reviews from other sites such as
tripadvisor, linkedin, facebook, google
business page, etc.
- Image descriptions, Image title tags,
image alt text

Other: Social Media:
- Search Engine Friendly URL - Facebook, Linkedin, Instagram, Twitter, Youtube, etc.
- Bread crumbs - Submission of website to google, bing, yahoo, etc.
- Internal links
- Outbound links
- Sitemap

Thank You.
- Devang Garach
devanggarach.rao@gmail.com

A glimpse inside of SEO - Internship Presentation - week 9

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