Advertisement explaining principles of persuasion

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1. The document discusses a cement company called Wonder Cement that was incorporated in 2005 with a goal of becoming a leading player in the industry through quality, trust, and transparency. 2. It then discusses a marketing campaign for Wonder Cement called "Shuruaat Karo" (Make a Beginning) focused on education, which became very popular on social media in 2017. 3. The last sections discuss how the campaign used principles of persuasion from Robert Cialdini and Aristotle to increase emotional connection and commitment to the company's message of supporting education.

Education

BY -
AKANKSHA VERMA
VISUALS
PERSUASION
WORDS
REASONING
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

WHY!?
IMPORTANT
LEADERSHIP
SKILL!!
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

ABOUT THE COMPANY
(WONDER CEMENT)
1. incorporated on 26th day of August, 2005
2. ambition and passion to establish as a leading player in the
industry
3. corporate culture of the company is built on the values and ethos of
quality, trust and transparency
4. emphasis on technological superiority
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

Concept: Zahid Khan (Head – Branding)
Production House: Chrome Pictures
Director: Amit Sharma
Producer: Poonam Wahi
“pehel karo shuruaat karo,
karo tou pakki baat karo”
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

NOTES
THE CAMPAIGN
1. unveiled on 20th May 2017
2. theme- "Shuruaat Karo” ( Make a beginning)
3. strong message for providing education
THE STATS-VIEWS
1. Facebook- 2.6 million
2. YouTube- 0.9 million
3. Instagram- 0.5 million
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

CIALDINI’S
PRINCIPLES
Reciprocity
Giving back to the society as a
whole
Scarcity
Schools and free education is a
scarce resource for the poor
Commitment
Committed to educated the
children
Liking
Role of the assistant was a crucial
one
Authority
Villagers followed the lead of the
teacher
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
and infographics & images by Freepik
THANKS
Do you have any questions?
WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS
FACULTY GUIDANCE:
DR. SHRADHA KABRA

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Advertisement explaining principles of persuasion

1. BY - AKANKSHA VERMA VISUALS PERSUASION WORDS REASONING WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

2. WHY!? IMPORTANT LEADERSHIP SKILL!! WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

3. ABOUT THE COMPANY (WONDER CEMENT) 1. incorporated on 26th day of August, 2005 2. ambition and passion to establish as a leading player in the industry 3. corporate culture of the company is built on the values and ethos of quality, trust and transparency 4. emphasis on technological superiority WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

4. WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

5. Concept: Zahid Khan (Head – Branding) Production House: Chrome Pictures Director: Amit Sharma Producer: Poonam Wahi “pehel karo shuruaat karo, karo tou pakki baat karo” WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

6. NOTES THE CAMPAIGN 1. unveiled on 20th May 2017 2. theme- "Shuruaat Karo” ( Make a beginning) 3. strong message for providing education THE STATS-VIEWS 1. Facebook- 2.6 million 2. YouTube- 0.9 million 3. Instagram- 0.5 million WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

7. CIALDINI’S PRINCIPLES Reciprocity Giving back to the society as a whole Scarcity Schools and free education is a scarce resource for the poor Commitment Committed to educated the children Liking Role of the assistant was a crucial one Authority Villagers followed the lead of the teacher WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

8. ETHOS An individual’s brand PATHOS ARISTOTLE’S PRINCIPLES The emotional connection LOGOS Logic behind the actions WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS

9. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik THANKS Do you have any questions? WHY?ABOUTVIDEOCIALDINI’SARISTOTLETHANKS FACULTY GUIDANCE: DR. SHRADHA KABRA

Advertisement explaining principles of persuasion

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