This presentation is Part 2 of 2. Join us as we explore how AI can be used to supercharge your qualitative research. Enjoy two presentations, the first presentation is shared by Ray Poynter from NewMR, who is looking at AI and Qual: The Story So Far. The second presentation, this presentation, is Part 2 of 2 from Fastuna and Yasna, and shows how Yasna can be used to create AI-powered interviewing. Their presentation is called 'AI-powered interviewing: Best practices from Yasna'. To listen to the recordings for both presentations in this webinar, visit NewMR.org/Play-Again.

1. By Fastuna
AI-powered interviewing.
Best practices from Yasna

2. Talking to people
is priceless but…
In-depth interviews Automated solutions
are challenging to scale
due to time, resource,
and financial limitations.
gather basic information but
they lack depth and insight.

3. Meet Yasna
AI assistant for interviewing
people, regardless the scale
Understand people
Make informed decisions
Drive consensus

4. Our clients like Yasna
Better than currently existing AI
solutions for in-depth interviews
in the market – “It really works!”
Human-like moderation
and analysis
Instant translation right on the
platform, with no extra charge

5. Look at who already
loves us
Consumer goods, retail,
and other companies
grow their businesses
with us.

6. How it works
In-depth interviews with AI

7. Typical qualitative studies
done more efficiently
Supercharge qual research

8. Qualitative research
Without AI With AI
Long, pricey and rather
exhausting
Fast, cost effective
and effortless

9. U&A
• usage occasions
• lifestyle
• choice criteria
• habits
• behavior patterns
With AI: faster, easier,
cheaper, with global reach

10. Idea generation
and fine-
tuning
• concepts
• product ideas
• design
• commercials
With AI: faster, easier,
cheaper, with global reach

11. Brand
perception
• image
• competitors
• satisfaction
With AI: faster, easier,
cheaper, with global reach

12. Co-creation with
consumers
• testing of raw ideas
• fast feedback
• getting consumers’
wording
With AI: faster, easier,
cheaper, with global reach

13. Small qualitative tasks you
have not done before
New opportunities

14. + AI Qual
Quant + AI Qual
+ = deep dive into leading ideas

15. + AI Qual
Quant + AI Qual
+ = deep dive into leading ideas
Quant
+ AI Qual + = adjusting a questionnaire

16. + AI Qual
Quant + AI Qual
+ = deep dive into leading ideas
Quant
+ AI Qual + = adjusting a questionnaire
= get detailed answers to uncertain questions
Qual + AI Qual
+

17. Specifics of conducting
AI in-depth interviews
NB!

18. How to get the right
outcome
50 interviews per TA No more than 20 mins
To validate the results. ~ 15 questions. Respondents
should enjoy the process.
Ask simple questions Test the guide
Add probing questions and
instructions to AI.
With colleagues or
respondents. And adjust
the guide.

19. Key benefits of AI Qual
Efficiency Scalability
AI helps to carry out and analyze
100s of human-like in-depth
interviews per day, saving both
time and money.
AI scales up qual research,
capturing more opinions
globally and quantitatively
validating the results.

20. Stay ahead of the research innovation curve with us
ask@yasna.ai yasna.ai
Talk to Yasna
Sign up on yasna.ai
and get 10 interviews for free
Book a demo