Analysis of Geri Haliwell - It's Raining Men

1. METHODS OF ANALYSIS
• Goodwin’s six points
• Genre characteristics
• Visuals/Lyrics
• Visuals/Music
• Need to sell artist
• Intertextuality
• Voyeurism

2. GERI HALIWELL
2001

3. GENRE
• mainstream pop
• performance in a location
• dance routine
• some narrative

5. VISUALS AND LYRICS
• mostly amplifies, not literally illustrative
• rain but not ‘raining men’
• though lots of people ‘teeming in’

7. VISUALS AND MUSIC
• changes in pace in song echoed in editing
• change of location with change in music
• cutting on the beat at times

8. SELLING THE ARTIST
• changes in costume
• use of close up
• central framing
• showing off her ‘talent’
• selling Geri’s new image

11. INTERTEXTUALITY
• references to ‘Flashdance’
• references to ‘Fame’
• similar pattern in J-Lo video ‘I’m Glad’

14. VOYEURISM
• Geri’s ‘new body image’
• fragmentation in early sequence

16. LOOKING
• structure of characters looking at her
• echoes ‘gaze’ of viewer