It is now generally accepted that strategies are rarely implemented as planned (Mintzberg, 1978). Strategies usually evolve over time as a result of many people interacting and utilizing a range of incremental processes to understand what should realistically be implemented as part of the strategy, essentially adjusting the strategy as required (Burgelman, 1983). However, despite learning much about how change outcomes are achieved, academics and managers are yet to agree on how successful strategic change outcomes are achieved (Stouten, 2018). It can be very difficult to achieve the benefits that a strategic project was designed to achieve (Zwikael & Smyrk, 2019).