Basics of Branding and how startus and small businesses can elevate their brands

1. BRANDING 101
Jardo

2. Agenda
• Introduction to Branding
• Why Branding Matters for Local Schools
• Elements of a Strong School Brand
• Steps to Create a School Brand
• Building a Brand Identity
• Implementing the Brand
• Measuring the Impact
• Case Studies
• Q&A
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3. What is a brand?
A brand can be defined as a set of tangible and intangible attributes
designed to create aware-ness and identity, and to build the reputation
of a product, service, person, place, or organization. The holistic
perspective of branding as a long-term strategy includes a wide set of
activities ranging from product innovation to marketing
communications.
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4. Types of Branding
1. Corporate branding
2. Personal branding
3. Product branding
4. Retail branding
5. Geographic branding/Place branding
6. Service branding
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5. Phases of Branding
Brand Core Identity
Phase 1
Brand Verbal
Identity
Phase 2
Brand Visual
Identity
Phase 3
Brand Identity
Guideline
Phase 4
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6. Primary goals
Annual revenue growth

7. Quarterly performance
2.5
4.3
4.4
2.4
2.0
2.0
Q2
Q1
Series 1 Series 2 Series 3
4.5
3.5
2.8
1.8
5.0
3.0
Q4
Q3
Series 1 Series 2 Series 3
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8. Areas of growth
B2B Supply chain ROI E-commerce
Q1 4.5 2.3 1.7 5.0
Q2 3.2 5.1 4.4 3.0
Q3 2.1 1.7 2.5 2.8
Q4 4.5 2.2 1.7 7.0
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9. Business opportunities are like
buses. There's always another
one coming.
Richard Branson
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10. Meet our team
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operation Officer
Rajesh Santoshi
VP Marketing
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11. The full team
Takuma Hayashi
President
Mirjam Nilsson
Chief Executive Officer
Flora Berggren
Chief Operations Manager
Rajesh Santoshi
VP Marketing
Graham Barnes
VP Product
Rowan Murphy
SEO Strategist
Elizabeth Moore
Product Designer
Robin Kline
Content Developer
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12. Plan for product launch
Planning
• Synergise scalable
e-commerce
Marketing
• Disseminate
standardised metrics
Design
• Co-ordinate
• e-business
applications
Strategy
• Foster holistically
superior
methodologies
Launch
• Deploy strategic
networks with
compelling e-
business needs
1 2 3 4 5
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13. Timeline
Synergise scalable
e-commerce
Sep 20XX
Disseminate standardised metrics
Nov 20XX
Co-ordinate e-business
applications
Jan 20XX
Foster holistically superior
methodologies
March 20XX
Deploy strategic networks with
compelling e-business needs
May 20XX
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14. Areas of focus
B2B market scenarios
Develop winning strategies to keep
ahead of the competition
Capitalize on low-hanging fruit to
identify a ballpark value
Visualise customer directed
convergence
Cloud-based opportunities
Iterative approaches to corporate
strategy
Establish a management framework
from the inside
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15. How we get there
ROI
Envision multimedia-based
expertise and cross-media
growth strategies
Visualise quality
intellectual capital
Engage worldwide
methodologies with web-
enabled technologies
Niche Markets
Pursue scalable customer
service through
sustainable strategies
Engage top-line web
services with cutting-edge
deliverables
Supply chains
Cultivate one-to-one
customer service with
robust ideas
Maximise timely
deliverables for real-time
schemas
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16. Summary
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organisations virtually manage agile
workflows. We thrive because of our market knowledge and great
team behind our product. As our CEO says, "Efficiencies will come from
proactively transforming how we do business."
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17. Thank you
Mirjam Nilsson
mirjam@contoso.com
www.contoso.com