In the rapidly evolving digital landscape, maintaining brand resilience amidst fierce competition is imperative for sustained success. As presented by Andri Hanryansyah, Head of Online Marketing at Bodypack, during the BODYPACK DIGITAL BUSINESS 2024 MEET & GREET, the overview highlights the challenges and opportunities faced in the Indonesian e-commerce market. Through an insightful analysis of digital marketing trends, including the shift towards D2C strategies and the impact of evolving privacy regulations, the session underscored the importance of adapting to emerging technologies. With a focus on leveraging first-party data and building personalized customer experiences, Andri outlined how the implementation of a Digital Tech Stack can drive business growth, enhance customer engagement, and optimize conversion rates. Looking ahead, the discussion explores the integration of mobile applications, AI-assisted shopping experiences, and online-to-offline marketing strategies as the next steps in shaping the future of digital commerce.

1. ANDRI HANRYANSYAH
Presented by
BODYPACK
DIGITAL TECH
STACK 2024
BODYPACK
DIGITAL BUSINESS 2024
MEET & GREET

2. CONTENT
01. Overview
02. Digital Marketing Trends
03. Why Digital (Marketing) Tech Stack ?
04. How We Build It?
05. Goals 2024
06. How Digital Tech Stack Can Help?
07. Whats Next
08. Q&A Sessions
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

3. 01. Overview
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

4. 2023 Review
Overall e commerce growth (7%) in Indonesia during 2023 are
slower than 2022. The e-commerce slow growth caused by huge
discount by most merchant
Bodypack can achieve e-commerce growth at 27.9%. Mostly
Contributed from Marketplace Shopee & Tokopedia.
For long term, the price war that caused by the discount event
would affect the customer behaviour as a whole and endangered
the probability for the brand.
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)
Indonesian E-commerce GMV (in billion dollars) / Source: e-Conomy SEA 2023
BODYPACK ECOMM
GROWTH
⬆27.9%

5. 02. Digital Marketing
Trends
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

6. Marketplace
Domination
Most of Indonesia ecommerce transaction comes from Shopee &
Tokopedia marketplaces (also happened at Bodypack e-comm).
During 2023 there are some significant increase on Service or
Commision Fee on some Marketplace, also the promo in the
marketplace are fewer than previous year. These makes more
than half people and brand are begin to move away from
Marketplace (around 52.4%)- Sleekflow.
Since then many brand begin to rethinking their digital strategy
and switch focusing on build their own D2C Digital Ecosystem, in
order to increase the profitability and have their own control on
their data (transactions, customer profile and customer
behaviour).
Especially since at the start of 2023, many of Marketplace are
strictly prohibited the brand can access their own customer data,
due to Bjorka Data Scandal.
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

7. Brand begin to
focus on their D2C
Since the increasing of service or commission fee from the
Marketplace, then many brands begin to rethinking their digital
strategy and switch focusing on build their own D2C (Direct to
Customer) Digital Ecosystem.
In order to increase the profitability and have their own control
on their data (transactions, customer profile and customer
behaviour).
Especially since at the start of 2023, many of Marketplace are
strictly prohibited the brand to access their own customer data,
due to Data Breach and New Rules and Regulation about
Customer Data (GDPR)
Therefore focusing build D2C ecosystem become a trend amongst
the brand in order to regain their customer data (profile and
behaviour). So brands can more understand and know customer
needs. Also from the commercial perspective, brand can build
profitability in the long run. D2C become a key role for the future
investment.
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

8. Digital Ads becomes more
inefficient and Brand must utilize
their own Customer Data
Google is set to phase out third-party cookies by late 2023. Apple
has already blocked many third-party cookies with updates to its
Intelligent Tracking Prevention feature (ITP).
83% of advertisers believe the end of third-party cookies and
Identifier for Advertisers (IDFA) will have a moderate to
significant impact on their marketing efforts. 69% believe it will
have a greater impact than the California Consumer Privacy Act
(CCPA) and General Data Protection Regulation (GDPR) in Europe.
The solution lies in the better utilization of first-party data. You
can indeed create a Digital (Marketing) Tech Stack to enhanced
the Digital D2C Strategy.
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

9. 03. Why Digital
(Marketing) Tech Stack ?
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

10. Why Digital (Marketing)
Tech Stack ?
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)
Enhancing Privacy
Regulations & Protection
there is increasing emphasis on
user privacy, with changes in
data tracking policies by tech
giants, effecting cookie-based
and cross-site tracking, meaning
collecting third-party data has
become more challenging.
First—party data is directly
sourced, so isn’t affected.
Better Insights,
Personalisation and
Targeting
it allows companies to
understand their audience
better, giving valuable insight
into customer behaviour, trends
and preferences. Enabling more
personalised marketing and
experiences, targeted campaigns
and generally supporting the
business make more informed
decisions.
Building Customer Loyalty
The data is collected with
transparency and with user
consent – no funny business!
Along with more understanding
and personalised experiences,
customers are much more likely
to return.
Business Sustainability &
Maintain Profitability in
The Long Run
As the digital landscape evolves,
relying on first-party data
positions businesses to adapt to
changing regulations and
consumer expectations, ensuring
a more sustainable approach to
data usage into the future.

11. 04. How We Build Digital
(Marketing) Tech Stack?
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

12. Unifiy all the customer data profile
from various touch points and also
their behaviour
4 Keys
Step to
Optimize
Enhance
Unify
Analyze Identify
4 Keys Step
Enhance
Analyze all the campaign result,
transactions, and customer data
behaviour into insightfull report.
Analyze
Unify
Identify customer segments based
on their demographic, behaviour
and profile data
Identify
Enhance digital marketing
campaign through personalization
based on customer segments,
profile and behaviour data.

13. 05. Goals 2024
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

14. BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)
Succesful Rebranding to
Relevant Audiences
Increase Sales
Performance
Relevant Market
Expansions & Acquisitions
Customer Satisfactions Profitability

15. 06. How Digital Tech Stack
Can Help?
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

16. BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)
Hypersonalization
Create hyper personalization
campaign through Whatsapp,
SMS, Email, Push Notif, Ads or
Pop Up Banner :
Cart Reminder
Personalize Quiz
Welcoming Message
Payment Reminder
Segmented Promo Based on
Customer Behaviour
Create Customer Insights
Report
Digital Marketing Tech Stack can
help brand to build Customer
Insights with deep drill
information around their
demographic, behaviour and
their preferences.
Enhance Digital Customer
Experience
WIth so many digital touch
points, customer can feel the
same vibes and design across
various media through seamless
digital campaign and relevance
campaign
Optimize Conversion Rate
Increase the conversion rate of
website and other channel
through various digital media
with seamless experiences

17. Phillips Digital Tech Stacks
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

18. Nike Digital Tech Stack
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

19. 07. What’s Next?
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)

20. BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)
Mobile Applications Online to Offline Marketing
Tech Stack
AI Marketing Assisted
Shopping Experiences

21. 08. Q&A Sessions
BODYPACK DIGITAL BUSINESS 2024 MEET & GREET
by Andri Hanryansyah (Head of Online Marketing Bodypack)