The Maruti Story ,How a public sector company put India on Wheels. The book is authored by R.C. Bhargava and Seetha. This Presentation created by students of Rustomjee Business School, Dahisar. Tejas Joshi & Ranjan Bhosle

1. Book-Review
The Maruti Story
- R.C.Bhargava with Seetha
“How a public sector company put
India on wheels”
By
Ranjan Bhosle
Tejas Joshi

2. About Authors
• Former CEO of Maruti-Suzuki.
• Current Chairman of Maruti-Suzuki.
• Padma-Bhushan third highest civilian award in the
Republic of India.
• IAS officer 1956 Batch
• Senior Journalist with 30 years Experience in reputed
newspapers and business magazine.
• Author of The Backroom Brigade: How a few Intrepid
entrepreneurs brought the world to India.
• Currently writes for Swarajya and FirstPost.
R.C Bhargava
Seetha

3. About Maruti-Suzuki
• Own’s subsidiary of the Japanese Car and Motorcycle
manufacturer Suzuki Motor Corporation.
• Highest market share of 53% of the Indian passenger
Car market.
• Maruti Suzuki has over 2000 sales outlets across
various cities in India.
• More than 1226 service points across India.

4. Why would you recommend someone
to read this book?
• Inspirational story for any startup .
• Target:- Young millennial , Management students and
Business Aspirants.
• Good to improve critical thinking.
• Understanding European and Japenese Business
cultures.
 Efficient Market research
 Quick decision making.
 Company brought Industrial Revolution in India.

5. Synopsis
• Competing with established Automobile companies.
 Hindustan Motors.
 Premier Automobiles.
 Standard Motors.
• Employee Skill development Program
 979 people trained during fifteen years span in Japan.
• Unachievable targets achieved in short duration.
 Rolled out first car Maruti 800 in duration of 14
months.
 Achieved all the project deadlines.
 Highest market share till date.
 Unimaginable success from 1982.

6. Synopsis (Continued)
• Adopted Japanese way of doing business.
• Staying firm on decision.
• Company standards adopted by other companies like
Gillete.
• Perfect example for Private-Public sector partnership.
• New ventures form after success of Maruti-Suzuki in India
• (40 joint ventures and technical agreements sign).
• Employee Development Programs
– Workers promoted to supervisor level
– New ideas collected to upgrade the production line.
– Bottom-up startegies

7. First owner of the Maruti 800 (1983)
Mr Harpal Singh
The First Maruti 800 has been
restored finally. (February 2019)

8. Main Learning Points
• Never give up
• Focus on solutions not on problems.
• Adopt to the new changes and technological advances.
• Have a generalized view about company not only about
your specialization.
• Proper communication between hierarchical levels.
• Training and developing external macro factor of
companies.
• Create a competitive environment in company that leads to
growth.
• Set a benchmark so competitors have tough competitions.

9. Concept that can be apply in Indian
Companies
• Kaizen (Improvement):-
– activities that continuously improve all functions and
involve all employees from the CEO to the assembly
line workers.
Where Maruti Used Kaizen:-
– For the activities like improvement in the use of space for
storage
• Quality Circle Scheme:
– Management technique that enlists the help of employees in
solving problems related to their own jobs.
Where Maruti Used Quality Circle :-
– It started to form QC from 1985 and extended them to all
work areas.

10. Concept that can be apply in Indian
Companies (Continued)
• 5s of Organizing workplace.
– Seiri (Proper Selection)
– Seiton (Arrangement)
– Seiso (Cleaning)
– Seiketsu (Cleanliness)
– Shitsuke (Discipline)
• 3G’s
– Genchi (Actual Place)
– Genbutsu (Actual Thing)
– Genjitsu (Actually)
• 3K’s
– Kimeraareta Koto Ga (What has been decided)
– Kihon Dori (Exactly as per standard)
– Michin to Mamoru (Must be followed)

11. Concept that can be apply in Indian
Companies (Continued)
• Localization of components
– locally producing or manufacturing the
components at its own plant or in ancillary units in
India
• Commonly used Techniques
– On the job learning.
– Pre-delivery inspection.
– Private dealership network.
– Quality control system.

12. Critiques to the Book
• Covered every aspect of the company.
• Author is Unbiased
• Make readers interested due to sequence of incidences
occurred.
• Explained every condition in which decisions were
taken
• Covered the situations where norms were overlooked.
• Too much hierarchical information given
• Too much detailing.

13. THANK YOU