Jobs to be Done provides a framework to help you leverage the force of your customers’ behaviour in order to drive your product improvement. In a highly interactive session, Bob, architect of JTBD, and long time friend of BoS, (he loves the people he meets and is always one of the top three rated speakers), will work through some of the challenges you have implementing the framework in your organisations. From running successful interviews, collecting the data, using it to drive insights that will help inform your product, sales and marketing strategies, you will hear live case studies from your peers in the audience that will help you build better products and companies. Attendees will be invited to share their case study prior to the event for discussion on stage. https://businessofsoftware.org/events/europe-2024/bob-moesta-live-jobs-to-be-done-case-studies-and-problem-shooting/

1. JTBD Improv:
Live JTBD Case
Studies and Problem
Shooting
© The Re-Wired Group
2024
March 25-26, 2024

2. Topics for our Improv.
1. JTBD Interviewing Questions – 20
Min
2. Connecting to Product – 20 Min
3. Connecting it to Sales – 20 Min
4. Connecting to
Strategy/Organization – 40 Min
5. Open Q&A – 20 min
© The Re-Wired Group
2024
*** Only 7 Slides to
help
March 25-26, 2024

3. The Five Skills of Innovators
and Entrepreneurs
#4 - Prototyping
to Learn
#3 - Causal
Structures
#5 - Making
Tradeoffs
#2 - Uncovering
Demand
#1 - Empathetic
Perspective
© The Re-Wired Group 2024
March 25-26, 2024

4. Uncovering
Demand:
How People
Work
© The Re-Wired Group 2024
March 25-26, 2024

5. Supply-Side v. Demand-Side:
Different Language & Process
© The Re-Wired Group 2024
March 25-26, 2024

6. Progress is Caused:
JTBD Forces of Progress
© The Re-Wired Group
2024
A
(The Old
Way)
B
(The New
Way)
March 25-26, 2024

7. JTBD Timeline:
A Set of Consumer Systems
© The Re-Wired Group
2024
March 25-26, 2024

8. Sales is Supply-Side
& Progress is Demand-Side
© The Re-Wired Group
2024
Sales Funnel
March 25-26, 2024

9. Systems through the Lens of
Supply and Demand
© The Re-Wired Group 2024