SlideShare a Scribd company logo
1 of 14
How to Make People Fail
Ninnu Campbell
Chief Failure Officer
Failure is never easy
Why now?
How fear of failure feels like
(to me)
Failure goes against our nature
Experimenting is easy – even babies do it
What if failure wasn’t possible?
Failing without blame and judgement
Courage over comfort
How to build trust
From right and wrong to learning
Not all failure is equal
Start with a failure
BoSEU24 | Ninnu Campbell | How to Make People Fail

More Related Content

More from Business of Software Conference

BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBusiness of Software Conference
 
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBusiness of Software Conference
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBusiness of Software Conference
 
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBusiness of Software Conference
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBusiness of Software Conference
 
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBusiness of Software Conference
 
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of DeathBoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of DeathBusiness of Software Conference
 
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive ChangeBoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive ChangeBusiness of Software Conference
 
BoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales PitchBoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales PitchBusiness of Software Conference
 
BoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible StrategyBoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible StrategyBusiness of Software Conference
 

More from Business of Software Conference (20)

BoSEU24 | Joe Leech | Seven Traits of the Modern CEO
BoSEU24 | Joe Leech | Seven Traits of the Modern CEOBoSEU24 | Joe Leech | Seven Traits of the Modern CEO
BoSEU24 | Joe Leech | Seven Traits of the Modern CEO
 
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a DecadeBoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
BoSEU24 | Imogen Wethered | How to Sell a Business in a Decade
 
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the DyingBoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
BoSEU24 | Eleanor Gunn | The Top Five Regrets of the Dying
 
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBDBoSEU24 | Claire Suellentrop | How to Operationalise JTBD
BoSEU24 | Claire Suellentrop | How to Operationalise JTBD
 
BoSEU24 | Bruce McCarthy | Aligning Executive Teams
BoSEU24 | Bruce McCarthy | Aligning Executive TeamsBoSEU24 | Bruce McCarthy | Aligning Executive Teams
BoSEU24 | Bruce McCarthy | Aligning Executive Teams
 
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem ShootingBoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
BoSEU24 | Bob Moesta | Live JTBD Case Studies + Problem Shooting
 
BoSEU24 | Bill Thompson | Talk From Another Century
BoSEU24 | Bill Thompson | Talk From Another CenturyBoSEU24 | Bill Thompson | Talk From Another Century
BoSEU24 | Bill Thompson | Talk From Another Century
 
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super PowersBoSUSA22 | Mikey Trafton | Finding Your Super Powers
BoSUSA22 | Mikey Trafton | Finding Your Super Powers
 
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ FrameworkBoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
BoSON22 | Tony Ulwick | The ‘JTBD Needs’ Framework
 
BoSON22 | Rita McGrath | Discovery Driven Planning
BoSON22 | Rita McGrath | Discovery Driven PlanningBoSON22 | Rita McGrath | Discovery Driven Planning
BoSON22 | Rita McGrath | Discovery Driven Planning
 
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdfBoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
BoSON22 | Rich Mironov | Resolving Incompatible World Views - Slides.pdf
 
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That MatterBoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
BoSON22 Nov | Matt Lerner | Identifying Your Metrics That Matter
 
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of DeathBoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
BoSUSA12 | Gail Goodman | The Long Slow SaaS Ramp of Death
 
BoSUSA23 | Chris Mele | Art of Software Pricing
BoSUSA23 | Chris Mele | Art of Software PricingBoSUSA23 | Chris Mele | Art of Software Pricing
BoSUSA23 | Chris Mele | Art of Software Pricing
 
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive ChangeBoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
BoSUSA23 | Jamie Woolf & Dr Chris Bell | Using Stories to Inspire Drive Change
 
BoSUSA23 | Lauren Kelley | Meaning in Metrics
BoSUSA23 | Lauren Kelley | Meaning in MetricsBoSUSA23 | Lauren Kelley | Meaning in Metrics
BoSUSA23 | Lauren Kelley | Meaning in Metrics
 
BoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales PitchBoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
BoSUSA23 | April Dunford | How to Craft a Killer Sales Pitch
 
BoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible StrategyBoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
BoSUSA23 | Jason Cohen | Building your Permanent Defensible Strategy
 
BoSUSA23 | SigmaCorns | New Generation of Robots
BoSUSA23 | SigmaCorns | New Generation of RobotsBoSUSA23 | SigmaCorns | New Generation of Robots
BoSUSA23 | SigmaCorns | New Generation of Robots
 
BoSUSA23 | Bob Moesta | JTBD Across the Enterprise
BoSUSA23 | Bob Moesta | JTBD Across the EnterpriseBoSUSA23 | Bob Moesta | JTBD Across the Enterprise
BoSUSA23 | Bob Moesta | JTBD Across the Enterprise
 

Recently uploaded

W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out PackagingW.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out PackagingWilliam (Bill) H. Bender, FCSI
 
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docxMarketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docxssuserf63bd7
 
Internal Reconstruction Corporate accounting by bhumika Garg
Internal Reconstruction Corporate accounting by bhumika GargInternal Reconstruction Corporate accounting by bhumika Garg
Internal Reconstruction Corporate accounting by bhumika Garganuragrcsec2023
 
thesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholarsthesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholarsPAmudhaKumar
 
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdfNurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdfEnterprise Wired
 
DrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementDrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementNorah Medlin
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxAaron Stannard
 
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalW.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalWilliam (Bill) H. Bender, FCSI
 
Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.aruny7087
 
Group work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and ImportanceGroup work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and Importanceajay0134
 
LECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxLECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxshahzadnasim3
 
Disaster management for class 10 students
Disaster management for class 10 studentsDisaster management for class 10 students
Disaster management for class 10 studentsmadhav072009
 
Spring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical ReviewSpring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical Reviewyalehistoricalreview
 

Recently uploaded (13)

W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out PackagingW.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
W.H.Bender Quote 63 You Must Plan T.O.P Take-Out Packaging
 
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docxMarketing Management 16 Global Edition by Philip Kotler test bank.docx
Marketing Management 16 Global Edition by Philip Kotler test bank.docx
 
Internal Reconstruction Corporate accounting by bhumika Garg
Internal Reconstruction Corporate accounting by bhumika GargInternal Reconstruction Corporate accounting by bhumika Garg
Internal Reconstruction Corporate accounting by bhumika Garg
 
thesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholarsthesis-and-viva-voce preparation for research scholars
thesis-and-viva-voce preparation for research scholars
 
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdfNurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
Nurturing Tomorrow’s Leaders_ The Emerging Leaders Institute.pdf
 
DrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project ManagementDrupalCamp Atlanta 2022 - Effective Project Management
DrupalCamp Atlanta 2022 - Effective Project Management
 
How Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptxHow Software Developers Destroy Business Value.pptx
How Software Developers Destroy Business Value.pptx
 
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professionalW.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
W.H.Bender Quote 62 - Always strive to be a Hospitality Service professional
 
Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.Persuasive and Communication is the art of negotiation.
Persuasive and Communication is the art of negotiation.
 
Group work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and ImportanceGroup work -meaning and definitions- Characteristics and Importance
Group work -meaning and definitions- Characteristics and Importance
 
LECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptxLECTURE maintenance management is important 1.pptx
LECTURE maintenance management is important 1.pptx
 
Disaster management for class 10 students
Disaster management for class 10 studentsDisaster management for class 10 students
Disaster management for class 10 students
 
Spring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical ReviewSpring-2024-Priesthoods of Augustus Yale Historical Review
Spring-2024-Priesthoods of Augustus Yale Historical Review
 

BoSEU24 | Ninnu Campbell | How to Make People Fail