Discover the power of rezStream Cloud PMS in our webinar, 'Busy Season Mastery: Strategies to Optimize Your Lodging Business!' Uncover the secrets to maximizing your PMS and booking engine for peak performance. Gain expert insights, learn innovative strategies, and witness firsthand the capabilities of a modern reservation software and online booking engine.

1. Simple Strategies
to Optimize Your Lodging Business!
Hosted by: Jeff Hebrink

2. AGENDA
 About the Speaker
 About rezStream
 Strategies to Optimize Your Lodging
Business!
 Demo!
 Session Recap
 Special Offer
rezStream Hospitality Webinar 2

3. A little bit about myself:
• Over 15 years of experience
working small to medium
independent properties.
• Born, raised, reside
in Minnesota (Go Vikings!)
• Enjoy spending time outdoors
(in the summer, if there is one)
• The more time on the golf
course, the better...
ABOUT THE SPEAKER
LYLES ARMOUR | MARKETING DIRECTOR

4.  Suite of Lodging Solutions
 Software, booking engine, marketing,
and website design.
 Superior Customer Service
 Ease of Use
 Great Value
ABOUT REZSTREAM
TEAM | CARE | KNOWLEDGE | PASSION | TRUST

5. Are you a member of
rezStream Rewards?
www.rezStream.com/rewards

6.  Are you a customer?
 Your property
 Your roll
ABOUT YOU – POLL TIME!

7. SIMPLE STRATEGIES TO OPTIMIZE YOUR
LODGING BUSINESS!
Optimizing the booking
process:
• Filters and defaults
• Internal processes
• Booking Abandonment
7

8. OPTIMIZING THE
BOOKING PROCESS
Defaults
• # guests, booking timeframe, #
nights
• Custom messages
• Units/Unit groups filter options
• Full Availability Calendar
8
STEP 1 – THE BEGINNING

9. STEP 2 – REFINING
Filters
• Price range
• Capacities
• Amenities
• Rate options
9
OPTIMIZING THE
BOOKING PROCESS

10. STEP 3 – UPSELL
Packages and Add-ons
10
OPTIMIZING THE
BOOKING PROCESS

11. STEP 4 – THE FINALE
• Custom fields/questions
• Terms and Conditions
• What if they don’t book?
(Booking Abandonment /
rezRecover)
11
OPTIMIZING THE
BOOKING PROCESS

12. REZRECOVER
• Series of emails sent if user
does not complete the booking
• Can offer an incentive or just
recap why they should book
• Recommend a series of 3
emails sent over 3 days
12
OPTIMIZING THE
BOOKING PROCESS

13.  Direct?
 OTA’s?
 Phone/email?
ONLINE RESERVATIONS –
POLL TIME!

14. SIMPLE STRATEGIES TO OPTIMIZE YOUR
LODGING BUSINESS!
Optimizing
Communication:
• Email & SMS
14

15. EMAILS
• Custom templates
• Schedules
• 2-3 emails pre-stay
• Include payment link
15
OPTIMIZING
COMMUNICATION

16. SMS / TEXT
Focus around stay
• 1-2 pre-stay max (within a
day and ON arrival date)
• 1 mid stay
• 1 post stay
16
OPTIMIZING
COMMUNICATION

17. SIMPLE STRATEGIES TO OPTIMIZE YOUR
LODGING BUSINESS!
Optimizing the Software:
• Integrated Payments
• Occupancy Map
17

18. PAYMENTS
Integrated Payments
• Streamlined process
• Save time and money
• Payment Links
18
OPTIMIZING THE
SOFTWARE

19. OCCUPANCY MAP
• Custom Colors
• By night/day
• Custom fields
19
OPTIMIZING THE
SOFTWARE

20.  Email or SMS?
 How many?
 Custom colors?
COMMUNICATION AND
SOFTWARE - POLL TIME!

21. rezStream Hospitality Webinar 21
OPTIMIZE YOUR
COMMUNICATIONS
• Provide quality information without
excessive emails
• Use combination of emails and SMS /
text
• Consider pre-stay, mid-stay, and
post-stay messaging
OPTIMIZE YOUR
SOFTWARE
• Use the settings to streamline
workflows
• Use integrated credit card processing
to save time, money, and eliminate
potential errors
OPTIMIZE YOUR
BOOKING ENGINE TO
MEET THE NEEDS OF
YOUR GUESTS
• Show your uniqueness
• Highlight your amenities
• Allow the guest to fine tune results
• Use booking abandonment to
recapture abandoned bookings
SESSION RECAP
3 THINGS TO KNOW BEFORE YOU GO

22. Get 3 out of 4 correct to be
entered into drawing for
$25 gift card!
QUIZ TIME!

23. rezStream Hospitality Webinar 23
🚨 WEBINAR SPECIALS
A LITTLE SOMETHING FOR EVERYONE
CURRENT CUSTOMERS
rezRecover – $89/month first year
Akia – Waived setup fee
Website – Waived setup fee for new website
NEW CUSTOMERS
Waived setup fee and first 3 months free!
- Includes 3 months of rezRecover
Offers End May 31, 2024

24. THANKS FOR ATTENDING
JOIN US AGAIN NEXT TIME!
Please forward all questions
regarding this webinars to:
• Sales@rezStream.com
• (303) 872-0220
Schedule a Demo