2. • Communication is simply defined as the act or
process of using words, sounds, sign or behaviors to
express or exchange information or to express your
ideas, thoughts, feelings, etc. to someone else.
• It describes the ways of sending information to people
by using technology
3. ICT
• As defined in Chapter 1, ICT is the convergence of
several technologies including internet and wireless
medium. Its primary focus is on the access and sharing of
information and communication.
• According to World Bank, ICT has also helped in
reshaping many aspects as the world’s economies,
governments and societies.
4. THE EVOLUTION OF COMMUNICATION
• Tribal Age
• Literacy Age
• Print Age
• Electronic Age
• Age of Sound and Tactile
• Information Age
• Infrastructure Age
5. CHANGES IN THE WAY PEOPLE COMMUNICATE
• ICT has greatly influenced the way people communicate with both positive and
negative effects.
• The electronic mail changed the way people wrote letters by offering much
convenience compared to snail mail.
• Calling somebody from the other parts of the world also became more flexible
incorporating cameras, microphones and speakers.
• Video conferencing gave way for people to see each other while online.
6. • Social networking sites ranging from online forums,
instant messaging and blogs, people were able to talk
and exchange ideas in real time over the net,
incorporating videos, images and even animation for
playing games even you are in different map
coordinates.
7. ICT DEVELOPMENTS
1. EDUCATION
The field of education has greatly benefited from the
advancements of technology as well.
• Instructional materials were improved
• Availability of knowledge sources on the net changed the way
students and teachers access and use information.
• Online learning made school and learning accessible to
everyone even without getting to school
8. 2. GOVERNMENT
ICT in Government includes:
• Digitization of records, services and creation of web portals that
enable the public to access announcements and other services
from the government.
• Communications between departments has also been made
easier with the use of e-mail and sharing of records through
networking.
• Traffic monitoring systems, security and disaster response have
also been integrated with technology to improve government
services.
However, this also opened to some dangers since government
offices hold confidential records and staff trainings entail time and
financial investments.
9. 3. BUSINESS
Here are some advantages of using technology in starting a small
business:
• Saves Money – Using ICTs like video or teleconferencing save money from
travel cost and time.
• Connecting with Employees – it helps the employer stay connected with his
employees even if they are at home. It will also help relay information faster
through instant messaging or e-mail.
• Maintaining Personal Connections Online – online video meeting allows
participants to see your facial expressions and body language.
• Work Life Balance – Business travels can be tiring and some other factors
like congested traffic and bad weather can affect attendance to meeting and
other transactions. Thus, using ICT can help ease these occurrences.
10. 4. E-COMMERCE
One example of developments in ICT under business sector
is e-commerce or electronic commerce. Using the different
technologies and online platforms, small businesses were
able to advertise and put up an online store even at home.
11. SOCIAL POWER OF SOCIAL MEDIA
• Social Media is the collective of online communications
channels dedicated to community-based input interaction,
content-sharing and collaboration.
• In business, social media is used to market products,
promote brands and connect to current customers.
12. EMERGING PRACTICES IN THE SOCIAL MEDIA
1. Social media analytics
is the practice of gathering data from blogs and social
media websites and analyzing that data to make business
decision.
2. Social media marketing (SMM)
takes advantage of social networking to help a company
increase brand exposure and broaden customer reach.
3. Social media optimization (SMO)
is a strategy for drawing new and unique visitors to a
website by adding social media links to content like sharing
13. 4. Social customer relationship marketing (SCRM)
is also a good strategy in business. Establishing
a Facebook page allows people who like your brand
and the way you conduct business to “Like” a page.
5. Enterprise social networking
allows a company to connect individuals who
share similar business interests or activities.
14. • Social media is also used for crowdsourcing. In IT
projects, crowdsourcing usually involves engaging and
blending business and IT services from a mix of internal
and external providers, sometimes with input from
customers and/or the general public.
15. COMMON SOCIAL MEDIA FEATURES
1. User accounts
2. Profile pages
3. Friends, followers, groups and hashtags
4. Newsfeeds
5. Personalization
6. Notifications
7. Information updating
8. Like buttons and comment sections
review rating or voting system
16. POPULAR SOCIAL MEDIA SITES INCLUDE:
• Facebook
• Twitter
• Google+
• Wikipedia
• linkedIn
• Reddit
• Flickr
• Pinterest
this sites offer different ways of interacting with other users based on how it is
used.
19. ENGAGE POSITIVELY
• Respect the right of others to participate and have an opinion
• Ask before tagging other people or positive photos
• Stand up and speak out about cyberbullying-protect your friends.
• Don’t respond to hurtful or nasty comments-block and report
cyberbullying
• Speak to your parents or trusted adult about upsetting online
experiences.
• report threats of violence to the police (collect the evidence to show
them)
20. KNOW YOUR ONLINE WORLD
• Learn how new skills will help you explore the online world.
• Recognize online risks and how to manage them
• Look out for suspicious emails and scams
• Keep passwords secret, strong and unique
• Know how to report bullying behaviour on social media sites.
21. CHOOSE CONSCIOUSLY
• Choose privacy and security settings carefully and check them
regularly
• Choose friends wisely online
• If you have made a mistake apologize and take down offensive
material as soon as possible
• Ask for permission before uploading pictures of your friend.
22. SOCIAL MEDIA ANALYST
• Social media analyst responsible for creating and
maintaining a company’s presence on social media sites,
which include Facebook, Twitter, Flickr and Digg as well
as any company blogs
23. ICT IN THE PHILIPPINES
• An article on Rappler states that as of January 2014, there were
37.6 million internet users of which 34 million were on Facebook.
• Education sector, Government integrated technological
developments.
• However, recent studies have still far mentioned that the country is
still far behind its neighboring ASEAN partners when it comes to
internet speed, cost and stability.