This is a visual starting point for a SXSW 2013 presentation. The topic is "Is the Cookie Crumbling", referring to the increasingly disturbing use of tracking cookies.

1. Is the Cookie
Crumbling?
2012 Whit.li

2. People are becoming
aware of cookies...
73%
“not okay” with a search engine
tracking searches because it was
an invasion of privacy
68%
“not okay” with targeted advertising
because they didn’t like having their
online behavior tracked and analyzed.
Source: Pew Internet & American Life Project, March 2012
2012 Whit.li

3. ...and they don’t like
them
2012 Whit.li

4. ...and the picture is
growing increasingly
dim
2012 Whit.li

5. 27%
2011
50%
opt out of behavioral 2012
advertising to manage privacy 2012 Whit.li

6. We have to do better
than this:
2012 Whit.li

7. Let’s change the focus
from what’s right for
the Brand to what’s
right for the consumer
2012 Whit.li

8. •Will what Brands endorse?
• Opt in, rather than opt out
• Social Media profiles
• API Terms of Use enforcement

9. Discuss
2012 Whit.li