Development and fundraising professionals are canceling fundraising events as COVID-19 (coronavirus) continues to spread across the globe. It’s an uneasy time from a nonprofit fundraising perspective, especially when so many organizations receive large portions of their annual revenues from galas and other ticketed events. If you need to quickly create a virtual fundraising opportunity, join this one hour webinar where Quierra Trammel of Tribe Table will guide you in how to apply the principles of creating successful in-person fundraising events to creating virtual events using Zoom. This webinar is all about how you can create profitable events that give your community the feeling of togetherness, even while keeping a physical distance. We’ll cover - The mindset that separates profitable events from money pits - How to identify the best type of virtual event for your community and examples of in-person events you can transition to be virtual - What you need to attract sponsors to your virtual event - Promoting your virtual event in a way that gets people excited to join - Creating a guest experience that makes it easy and fun for your community to participate - How even a small team can engage with guests in Zoom with a basic Zoom license - Pro Zoom tips and features to help you streamline the back end of your event

1. Create Connection and
Raise Money Using
Zoom for Virtual
Fundraising Events
May 7, 2020

2. Using GlobalMeet
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4. A Global Network
Bridging Tech Solutions
and Services for Good
Where are you on the map?

5. Explore our Nonprofit
Tech Marketplace
For more information, please visit
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"We are an all-volunteer organization with
limited professional skills. Adobe's donated
technology is helping us present our story to
the public and to lenders in the format of a
much larger organization. With Adobe, we
are able to knock off a few of the "rough
edges" so that our story is front and center
instead of our technological limitations.
Thank you, Adobe!”
- Richard de Koster
Constitution Island Association, Inc

6. Adobe
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7. Resources for Nonprofits
Impacted by COVID-19
In difficult times, the world turns to civil society for
support. At TechSoup, we're committed to equipping
your nonprofit with the technology resources you
need to meet your mission, serve your community,
and support your staff.
Learn more at
https://page.techsoup.org/covid-19-resources
● Tools to Support Remote Work
● Policy Resources
● Webinars and Workshops
● Related Blog Posts
● Join the Conversation
● Free Courses from TechSoup
● Additional Resources

8. Presenters
Quierra Trammel
Founder of Tribe Table
Nicole Jones
Content and Events, TechSoup
Assisting with chat:
Steven Davidson, TechSoup
Steven Davidson
Marketing Associate,
TechSoup
Nicole Jones
Content and Events,
TechSoup
Quierra Trammel
Founder of Tribe
Table

9. TRIBE TABLE
events that connect
Create connection + raise money using Zoom for virtual
fundraising events

10. HEY, I’M QUIERRA!
I’m on a mission to rid the
world of events with dry
chicken, boring speakers, and
people waiting patiently to go
home.

11. POLL QUESTION:
What makes you interested in planning a virtual
event now?

12. POLL QUESTION:
What’s the biggest challenge you see with creating
a virtual event?

13. DOES THIS
SOUND LIKE
YOU?

14. You want to be able to bring in money
for your cause during these strange
times, without burning yourself (or your
team) out

15. You love the idea of hosting a virtual
event, but it also seems kinda
overwhelming

16. YOU WISH YOU COULD JUST
Follow a simple roadmap that makes sense +
that you can get results with quickly

17. WHAT YOU WILL
LEARN TODAY:

18. create
virtual
events w/
Zoom
● Your guests will LOVE
● Raise more money
● Less stress on you!

19. The mindset you need to create
profitable events, instead of
money-pits.
+ Why most people get stuck
here

20. How to identify the best type of
virtual event for your tribe

21. How to promote your virtual
event in a way that gets people
excited

22. How to engage with your guests
+ create an amazing guest
experience, even with a super
small team!

23. Before we dive in, I want to quickly share
my story with you so you know how I
learned and got to where I am today

24. WHEN I
FIRST
STARTED
OUT I HAD...
● NO CLUE how to
fundraise
● Only had 3 months to
pull it off
● Found so much advice
that was confusing +
frustrating

25. There are so many people
out there saying you have
to do #AllTheThings to
have a successful event

26. People tell you that you
HAVE to have a certain
kind of event if you want
to make money

27. It’s hard to know what’s
true and what’s b.s.

28. It wasn’t until I backed
up and went back to
what I knew that I really
started to figure it out

29. And when I did, THIS is
what happened:
● Attracted 270 guests
who had a great time
and LOVED the event
● Raised $196,000 for the
organization

30. AND TODAY I’M...
Sharing what I’ve
learned about events
to help people come
together + put more
good vibes out in the
world

31. WHY ZOOM ?

32. SO WHERE DO YOU
EVEN START?!

33. THE MINDSET YOU
NEED TO SUCCEED

34. WHERE
PEOPLE GET
STUCK

35. THE BIG SECRET

36. “What you appreciate, appreciates”

37. YOUR
TRIBE

38. WHAT I’VE FOUND

39. YOUR EVENT
NEEDS TO BE
fun
meaningful
convenient

41. CHOOSING THE
PERFECT EVENT

42. THE PERFECT
EVENT IS...
Most fun for guests
Most profitable
Easiest for you to
pull off with the
resources you have

43. THINK ABOUT...
What do people already love
most about connecting with
you in-person?
What would it take to make
that virtual?

44. NEXT STEP: FOCUS
Choose 3 things on your list
that meet all 3 criteria
Just say NO to #AlltheThings!

45. LIVE CONCERT
VIP LISTENING
PARTY

46. SOME GOOD
NEWS
HAMILTON

47. CAPT. TOM’S
WALKATHON
$40 MILLION!

48. PEOPLE ARE
LOOKING FOR
WAYS TO HELP

49. TELL ME IN THE CHAT:
What’s one way you can make your
virtual event more fun for your tribe?

50. PROMOTE TO
CONNECT

51. GO WHERE THEY’RE HANGING OUT
Are they on facebook,
instagram, twitter,
youtube, email, or
somewhere else?

52. SHARE WHAT THEY WANT TO SEE
Your tribe is looking for
fun, joyful + uplifting
news now more than
ever.
Make finding it easy!

53. TELL ME IN THE CHAT:
What’s one way you can make this more
meaningful for your tribe?

54. WHAT ABOUT
SPONSORS?

55. GET CREATIVE WITH YOUR PERKS
Program ad
Logo wall
Networking
Sponsor fun

56. LESS IS MORE
Only have a few
options for sponsors
or tickets
Use the 3 second
rule

57. MAKING IT EVEN EASIER
Have all materials and
links ready before
promoting
Put the link in ALL the
places guests might
look!

58. TELL ME IN THE CHAT:
What’s one way you can make this more
convenient for your tribe?

59. PRO TIPS FOR ENGAGEMENT:
Have 2 campaigns
written + ready to use
Don’t offer a replay

60. CREATE AN
AMAZING
EXPERIENCE

61. YOU CAN DO IT WITH 2 PEOPLE

62. FUN TOOLS IN ZOOM
Backgrounds
Makeup touch up
Multiple screen share
Reactions
Recording

63. KEEP THE PARTY
GOING!

64. LET’S RECAP...
Today you learned how to:

65. Shift your mindset so you
can make any event
successful
Create a virtual event that
your people will love
Promote in a way engages
your tribe
Build a structure that your
team can handle

66. YOU LEARNED HOW TO
Avoid the mistakes that
trap so many people
when it comes to
fundraising events

67. YOU LEARNED WHY
Your event really
shouldn’t be about you,
and how that actually
makes things WAY easier

68. YOU GOT CLEAR ON
Exactly how to use Zoom
to create the amazing
guest experience you
want for your tribe

69. YOU CAN DO THIS!

70. GRAB YOUR ROADMAP!
step-by-step process to host
your virtual event including:
setting up your Zoom
rooms
checklist of what to test
before going live
tribetable.org/virtual-roadmap

71. INFO@TRIBETABLE.ORG

72. HAPPY
CONNECTING!

73. TechSoup Zoom Discount
Program
The Zoom discount program at TechSoup provides
video and web conferencing as well as webinar
software to eligible nonprofit organizations and
public libraries throughout the United States.
Zoom Meetings Pro Plan Bundle, 1-Year
Subscription -- $65
(9 hosts, up to 100 participants)
Zoom Meetings Business Plan Bundle, 1-Year
Subscription -- $190
(10 hosts, up to 300 participants)
Learn more at techsoup.org/zoom

74. Q&A
This is your chance! Use the chat box to ask us
any questions you have about this
presentation.

75. Join us for our
upcoming webinars.
5/12
Getting Started with Google Ad Grants for
Nonprofits
5/14
M+R Benchmarks 2020 — A Data Odyssey
5/19
Digital Divide During a Pandemic: How to
Work Toward Inclusion for Your Nonprofit
Community
Archived Webinars:
www.techsoup.org/community-events

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