Komfo & Pentia Webinar: Dark Patterns
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Komfo & Pentia Webinar: Part 2 with Tobias Dark Patterns. Do you know how to handle the problem? What is Dark Patterns? Why do people use it? What about the ethics? All companies should know about dark patterns and have an opinion whether or not to use it. Dark Patterns can potentially ruin you brand. Art Director Tobias Andreasen. Tobias has worked with digital design for the past 10 years on many large projects.
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Komfo & Pentia Webinar: Dark Patterns
- 2. About me
- 3. 36 years old. Live Copenhagen. Work as UX Designer at Pentia. Worked with web design since 1999. Drawing of “Tobias” by Alberte age 12
- 5. What is Dark Patterns?
- 9. Purposely trying to deceive kind people – online
- 10. Examples
- 11. Disguised Ads
- 12. Eb.dk
- 13. Eb.dk
- 14. Eb.dk
- 15. Iflscience.com
- 21. Hide & seek
- 22. Ryanair
- 23. Ryanair
- 24. Ryanair
- 25. Livenation.com
- 26. Livenation.com
- 27. Livenation.com
- 28. Sportsdirect.com
- 29. Sportsdirect.com
- 30. Sportsdirect.com
- 31. Roach Motel
- 32. Based on true events The Adobe Story
- 33. Adobe.com
- 34. Adobe.com
- 35. Adobe.com
- 36. Adobe.com
- 37. Adobe.com
- 38. Adobe.com
- 39. Adobe.com
- 40. Adobe.com
- 41. Adobe.com
- 42. 29 minutes, 7 seconds
- 43. But now the funny part …
- 44. Adobe.com
- 45. Adobe.com
- 47. So why do designers do this?
- 48. So why do designers do this?
- 49. Conversions is good …
- 52. Isn’t there another way?
- 53. H E L L Y E A H !
- 54. Inspire your users Be honest with your users Gain trust with your users
- 56. Social Proof
- 57. The Stanley Milgram experiment
- 58. Still from “Adventures of Superman”
- 59. Number of persons looked up in the sky 40% joined 1 person
- 60. Number of persons looked up in the sky 40% joined 1 person 2 persons 60% joined
- 61. Number of persons looked up in the sky 40% joined 1 person 2 persons 60% joined 4 persons 80% joined
- 62. Converted into online behavior
- 63. 8 Amazon.com
- 64. 8 Tripadvisor
- 65. 8 Spotify
- 66. 8 Facebook
- 68. AWARE Puzzle Switch by Loove Broms
- 69. Off On
- 70. PayPal
- 71. Google+
- 72. Desire
- 73. Politiken
- 74. Politiken
- 75. Imdb.com
- 76. Imdb.com
- 78. Wikipedia.com
- 79. Amazon.com
- 80. Amazon.com
- 81. These were just a few snippets …
- 82. Our advice
- 83. Go for the light, illuminated, honest and transparent patterns …
- 84. Go for the light, illuminated, honest and transparent patterns …
- 85. Thank you. Feel free to contact me tan@pentia.dk +45 3153 0288
Editor's Notes
- Opposite of persuasive design
- A resemblence from real life. Maybe this kind of note seems familiar from school TAKE 30 minutes to study this note
- Make it difficult and hard – on purpose – for the users to get to their goal. This animation could be a way to show a typical UNSUBSCRIBE flow for a newsletter.
- I will be showing some danish examples.
- A danish newspaper
- Lucky I don’t live in United Kingdom; otherwise I would have missed the third option.
- People follow people.
- People follow people.
- Companies are just providing the platform, and the users are making it work other users – and at the end of the day for the companies.
- Design patterns Human brain wants order
- And as well for Google+ Telling me why I should do this. They have a subline telling me that it would be easier for my friends to spot me thoughout Google+. It makes sense!