Data Driven Product Development

•

2 likes•467 views

How to develop a product leaving all decisions to make by the users? Through to make hypotheses, metrics, ab tests and data analysis, all decisions is on users. That presentation focus on how this process works on GloboPlay.

Data & Analytics

H Y P O T H E S E S , M E T R I C S , A / B T E S T A N D D ATA A N A LY S I S
Data Driven Product Development
J U L Y / 2 0 1 8 @ F I S L
A B

Software Engineer @ GloboPlay
MSc in Computer Science @ UFCG
M a r c o R o s n e r
A B

Status
Hypotheses
Metrics
A/B test
Data analysis
Conclusions
What is the next step?
Agenda
A B

H Y P O T H E S E S
If we focus on subscription when user
trying to watching videos, we believe that
we got more subscribers.
M E T R I C
Subscriptions and Conversion
D U R AT I O N
1 week
D E V I C E S
Onboarding Subscribers

Desktop Controle
S A M P L E : 8 4 %
A LT E R N AT I V E S

without-disclaimer
S A M P L E : 8 %
with-disclaimer
S A M P L E : 8 %
A LT E R N AT I V E S

H Y P O T H E S E S
If we focus on more information about the
video, we got more engagement with our
users
M E T R I C S
Video flow
D U R AT I O N
1 week
D E V I C E S
Changes on Video Stage

vs.
D E F A U L T N E W
A LT E R N AT I V E S

H Y P O T H E S E S
If we focus on show more videos on
playlist, we got more engagement with our
users
M E T R I C S
Video flow
D U R AT I O N
1 week
D E V I C E S
Changes on video playlist

D E F A U L T N E W
vs.
A LT E R N AT I V E S

Marco Rosner
marco.rosner@corp.globo.com
@marcorosner

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