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Design, Desire and Demand Presentation.pptx
1. The Three Keys to Finding the Right Career for Life
Design, Desire and Demand:
2. • Senior Higher Education
Office at five institutions
• Consultant for 10 universities
and one national media
company
• Author of six books on career
and education
• Fulbright Scholar and capacity
building expert
• Author of over a dozen
articles in The Chronicle of
Higher Education, University
Business, The Times Higher
Education, and Inside Higher
Ed
3. THREE KEYS METHOD TO CAREER SUCCESS
Discover your DESIGN
Discover you DESIRE
Discover your DEMAND
Combine these three elements into a career purpose
Use this purpose to manage your career over a life time
4. DESIGN
DESIGN answers the “What”
question? What was I built to do?
This has probably been obvious
since you were young
Does not change over time
Use your tools – movies, memories,
mission
5. DESIRE
DESIRE answers “Where?” and “For
whom?”
Think about what captivates your
interest
Changes over time
What topic do you devour?
DESIRE questions
6. DEMAND
Answers the question, “Who will
pay for it?”
Being in demand is your job
security, not your career path
How can you increase your “profit
per X”?
The professional development test
7. COMBINE THEM INTO YOUR PURPOSE
DESIGN shows you what you should be
doing. Desire tells you who you should do
it for. Demand tells you how to make a
living with it.
You are not picking a job, you are
managing a career, which means to need
to know how to manage your options.
Your purpose becomes the ruler that you
use to measure any opportunity, current
or future
8. MANAGE YOUR CAREER FOR LIFE
Decision Making Style
Options Matrix
Possible Career: Actuary
How much do I know about this
field? (1-10)
5
Next Step to Learn More BLS.gov/oco
Benefits of this Field $$$$, good working conditions
Negatives of this Field Takes focus, busy seasons
Education or experience needed? 4-Year Degree, internship,
experience
Am I willing to invest that?
Would I like the professional
development?
How much interest do I have? (1-10)
9. TOOLS YOU CAN USE
Design Finder Quiz (book or audio)
Assessments like Enneagram,
Strengths, Keirsey’s Temperaments,
MBTI
