This presentation is an overview of Digital China. It shows the three big Players (Alibaba, Tencent, Baidu) and their most important Applications and Numbers. The big players are also compared to their western Counterparts Amazon, Facebook and Google. The Presentation also contains a summary of the Chinese social media channels like WeChat, Weibo and QQ and the social media user behaviour. Trends are also an important topic, Live Streaming, Social Shopping and User-generated Videos are described. A strong emphasis lies on WeChat, WeChat User behaviour and Demographics and WeChat official accounts.

1. Digital landscape
in China

2. Digital landscape in China
• Overview
• Three Big Players
• Social Media Channels
• Social Media User Behaviour
• Trends
• WeChat
• WeChat official Accounts
• Chinareise

3. Wechat
Facebook
QQ
Whatsapp
iQIY
Netflix
Taobao
Amazon
Alipay
Paypal
Kogou
Spotify
QQ Browser
Firefox
Baidu
Google
Youku
Youtube
Most used apps January 2017
Monthly active users in Mainland China (in Millions)
Source: Analysy.cn

4. 1 Minute in
digital China
Source: Kantar Media, 2016

5. TAB – The three big players

6. Market Share

7. TAB – Compared to Facebook, Google and
Amazon
0
100
200
300
400
500
600
700
800
Tencent Alibaba Baidu Facebook Amazon Google
Market Cap (in $ Billion)
Source: Ycharts.com 2017

8. TAB – Compared to Facebook, Google and
Amazon
Source: Ycharts.com 2017
0
20
40
60
80
100
120
140
Tencent Alibaba Baidu Facebook Amazon Google
Revenue (in $ Billion)

9. TAB – Compared to Facebook, Google and
Amazon
Source: Ycharts.com 2017
0
2
4
6
8
10
12
14
16
18
Tencent Alibaba Baidu Facebook Amazon Google
Profit (in $ Billion)

10. Social Media
channels
in China

11. Social Media Overview
• Wechat
• Weibo
• QQ
• Taobao
• Baidu
• Youku
• Momo
Facebook/Whatsapp - Messenger, Commerce, Payment etc. ``App for everything’’,
700 Million monthly active users (2017)
Twitter - Micro Blogging, 361 Million monthly active users, 2 billion
Video views per day (2016)
Tinder - Dating Platform, Live Streaming, 81 Million monthly users (2016)
Youtube - Video Platform, User-generated and licensed Content,
900 Million daily video views (2015)
Google - Search Engine, also offers lots of apps and functions,
5 most visited Website worldwide
MSN - Messenger, also offers music streaming, social games etc., 670
Million monthly active users (2016), exists since 1999
Amazon - Online Marketplace, 370 Million monthly active users (2016)

12. Monthly Active users of Key Global Social
Platforms (in Millions)

13. Monthly Effective Time spent in Top
Social Network apps

14. WeChat • Mini Programms can be downloaded within the App
• Incorporates almost every possible feature
• 31% of users make purchases through WeChat
• Core of the app is still messaging
• Official Accounts
Messaging・Telephone ・Shopping
Payment・Blogging ・Maps
Video and Music streaming

15. Weibo
• Comprehensive microblogging plattform, incorporates
features of Twitter, Instagram, Facebook and Youtube
• Since 2015 users have to register with their real name
• One of the most dominant source of news
• Flexible
• Key opinion leaders with over 90 Million followers
The “Twitter Clone” with more Users
than the original

16. Online User
Behaviour and
Trends

17. Social Media User Behaviour
• 80% of users use multiple social media apps
• Social Media ecosystem; Multiple accounts linked to each other.
The Content is shared on multiple apps
Source: https://www.accenture.com/t20150523T022409__w__/us-en/_acnmedia/Accenture/Conversion-
Assets/DotCom/Documents/Global/PDF/Dualpub_1/Accenture-China-Consumer-Insights.pdf

18. User Behaviour
• Instant Messaging is the
most popular online activity
• Group Buying, Travel
Booking and Online
Shopping are the fastest
growing online activities
• Forums and Microblogging
are the fastest declining
online activities

19. Trend: Shopping becomes social
• Average user spends about 30 minutes of
his day on Taobao
• Entertainment, social engagement with
friends and celebrities
• Apps like Dian Ping (Yelp) allow costumers
to rate the products
• KOL live stream products or their shopping
experience

20. Trend: Shopping becomes social
• Average user spends about 30 minutes of
his day on Taobao
• Entertainment, social engagement with
friends and celebrities
• Apps like Dian Ping (Yelp) allow costumers
to rate the products
• KOL live stream products or their shopping
experience

21. Trend: Live Streaming
• 50% of Netizens watch Live
Streams
• Live Streaming embedded in Apps;
Momo revenues tripled after
launching a live stream service
• 80 Live Streaming apps
• Users can interact with streamers
and even buy them things
Douyu: Broadcast your life Inkgee

22. Trend: User-Generated Video
• New Apps allow amateurs to
make short videos
• Videos are then shared on
the app and on other
platforms
• “Everyone has the chance to
be popular”
• Miaopai is one of the fastest
growing apps in China

23. WeChat

24. WeChat

25. WeChat is your…
…and more

26. One Day on WeChat
Source: https://www.chinaskinny.com/blog/wechat-infographic-2015/

27. WeChat Mini Programs
• Third party developers for
embedded mini apps
• WeChatters can use the
programms they need
• Businesses can develop
their own programs e.g
McDonalds

28. WeChat Mini Programs
• Third party developers for
embedded mini apps
• WeChatters can use the
programms they need
• Businesses can develop
their own programs e.g
McDonalds

29. WeChat user Demographics
Source: https://www.chinaskinny.com/blog/wechat-infographic-2015/

30. WeChat User Behaviour
• The average User reads a novel of Content
per month
• 31% of users make purchases through WeChat
• 80% of users follow one ore more official
accounts

31. WeChat
International

32. Thank you!