5. ๊ตฌ๋งค ์ฅ์
์ฒด๋ฅ ์๊ฐ
์ฌ๋ฐฉ๋ฌธ
๋ฐฉ๋ฌธ ์ฅ์
๋ฐฉ๋ฌธ ์๊ธฐ
Offline Data
์คํ๋ผ์ธ ๋ฐ์ดํฐ๋ ์จ๋ผ์ธ ๋ฐ์ดํฐ์ฒ๋ผ ๋ถ์ํ๊ณ ํ์ฉํ ์ ์๋ค๋ฉดโฆ
What to buy?
When to buy?
How to use?
Are they satisfied?
Where to buy?
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6. Value of Offline Data
๋๋ก๋ ๊ณ ๊ฐ์ ์คํ๋ผ์ธ ๋ฐ์ดํฐ๊ฐ ์จ๋ผ์ธ ๋ฐ์ดํฐ๋ณด๋ค ๊ฐ๋ ฅ
Value of Offline Data
๋๋ก๋ ๊ณ ๊ฐ์ ์คํ๋ผ์ธ ๋ฐ์ดํฐ๊ฐ ์จ๋ผ์ธ ๋ฐ์ดํฐ๋ณด๋ค ๊ฐ๋ ฅ
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7. Offline Customer Journey
ํ์ฌ ํ์ฉ๋๋ ์คํ๋ผ์ธ ๋ฐ์ดํฐ๋ ๊ตฌ๋งค๊ฐ ์๋ฃ๋ ์ดํ์ ์์ฑ
Begin point
Stop point
End point
Mobile device Usage/Transaction
GPS
IP Address
Bluetooth Beacon
์ด๋ํต์ ์ฌ ๊ธฐ์ง๊ตญ
Wi-Fi
Sound Beacon
Other Emerging
Technologies
๊ฒฐ์ (์ ์ฉ์นด๋, ํ์ด๋จผํธ ์๋ฃจ์ ๋ฑ)
๋ฉค๋ฒ์ญ/๋ง์ผ๋ฆฌ์ง ํ๋ก๊ทธ๋จ
Check-In/ ๋ฐฉ๋ฌธ ๋ฆฌ๋ทฐ
(ํฌ์คํ์ด, ์ธ์คํ๊ทธ๋จ ๋ฑ)
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10. Smartphone sensors
์ฌ์ฉ์ ๊ธฐ๊ธฐ์๋ ์์น๋ฅผ ํ์ ํ๊ธฐ ์ํ ๋ค์ํ ์ผ์๊ฐ ๋ด์ฅ
Mic
Camera
Bluetooth
Wi-Fi
Accelerometer
Magnetic
Light
GPS sensor
Modem
TYPE
Sound Sensor (๋น๊ฐ์ฒญ ์ฃผํ์)
Image Scan
Beacon
Wi-Fi Fingerprint/ Wi-Fi Sensor
GPS
Magnet Position
Visible Light Comm.
Movement
Cell ID
FUNCTION
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