Essay MKT 475W5Q4

Essay MKT 475W5Q4
Course
Strategic Marketing
Test
Quiz 4
Started
11/6/14 9:42 PM
Submitted
11/6/14 11:37 PM
Status
Completed
Attempt Score
90 out of 90 points
Time Elapsed
1 hour, 54 minutes out of 2 hours.
Instructions
This quiz consist of 30 multiple choice questions. The first 15 questions cover the material in
Chapter 6. The second 15 questions cover the material in Chapter 7. Be sure you are in the correct
Chapter when you take the quiz.
Question 1
3 out of 3 points
_____ occurs when customers have only vague ideas about the company and its products and do not
perceive anything distinctive about them.
Answer
Selected Answer: Underpositioning
Correct Answer: Underpositioning
Question 2
3 out of 3 points
Naturo–All ... Show more content on Helpwriting.net ...
Correct Answer: Profits are not obtained at this stage of the product life cycle.
Question 12
3 out of 3 points

_____ positioning applies to products that relate to the buyer's internally generated need for self–
enhancement, role position, group membership, or ego–identification.
Answer
Selected Answer: Symbolic
Correct Answer: Symbolic
Question 13
3 out of 3 points
Product–markets that are newly formed are categorized as _____ and are created by factors such as
a new technology or the identification of unmet needs by suppliers.
Answer
Selected Answer: emerging
Correct Answer: emerging
Question 14
3 out of 3 points
A(n) _____ positioning concept applies to products that solve consumption–related problems for
externally generated consumption needs.
Answer
Selected Answer: functional
Correct Answer: functional
Question 15
3 out of 3 points
The positioning _____ is the positioning initiative which combines marketing program (mix)
policies used to portray the positioning desired by management to the targeted buyers. It includes
the product (good or service), supporting services, distribution channels, price, and promotion
actions taken by the organization.
Answer
Selected Answer: strategy
Correct Answer: strategy
Question 16
3 out of 3 points
Which of the following should be considered for a
... Get more on HelpWriting.net ...

Toward a General Modular Systems Theory and Its...
Toward a General Modular Systems Theory and Its Application to Interfirm Product Modularity
Author(s): Melissa A. Schilling Reviewed work(s): Source: The Academy of Management Review,
Vol. 25, No. 2 (Apr., 2000), pp. 312–334 Published by: Academy of Management Stable URL:
http://www.jstor.org/stable/259016 . Accessed: 26/03/2012 07:35 Your use of the JSTOR archive
indicates your acceptance of the Terms & Conditions of Use, available at .
http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not–for–profit service that helps
scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted
digital archive. We use information technology and tools to increase productivity and facilitate new
... Show more content on Helpwriting.net ...
Authors have even noted trends toward increasing modularity (particularly in the United States) in
educational curricula, architecture, literature, and music (Blair, 1988). Modularity exponentially
increases the number of possible configurations achievable from a given set of inputs, greatly
increasing the flexibility of a system. However, research also indicates that not all systems migrate
toward increasing modularity; some appear to follow a path toward increasing integration. In
product systems, for example, sets of components that once were easily mixed and matched may
sometimes be bundled into a single integrated package that does not allow (or that discourages)
substitution of other components. Many commonly used software applications are now bundled into
"software suites" that promote seam– 2000 Schilling 313 less integration. Although they do not
prohibit using other vendor components, they discourage it by offering dramatically improved
performance through the combination of the particular set of applications. Even bicycle
componentryonce typically sold as individual components, such as brakes, gear sets, cranks, and
derailleurs–now is sold predominantly in integrated component bundles that may not be mixed and
matched. In organizational systems, researchers have noted that whereas in many industries firms
other industries appear to be disaggregating, (e.g., banking and health care) are characterized by
increasing

Java As A Programming Language
Java : Introduction Java as a programming language is one that was designed in a time when the
distribution of information was rapidly increasing. Its original purpose was to be used in a home
entertainment controller for the television, however it was much too advanced for the industry (The
History of Java Technology), and so java moved on to a much more capable, and growing internet.
Java's uses aren't just restricted to the internet though, Java is/was produced to be easily distributed
and implemented among many platforms. Java was produced with a set of goals in mind. One of its
most noteworthy and successful goals was to be portable/ cross platform. Java owes a good amount
of its success to its object oriented core, as well as being built upon its familiarity with the c
languages among other things. Java like all programming languages are judged based on their
writability, readability, reliability and overall cost. Literature Review Java is an all–around language
with it being one of the most used language of 2014 (TIOBE Software: The Coding Standards
Company) it was even used in Google's android operating system (Rosenblatt, Seth) which is home
to 84% of the mobile operating system market share (IDC: Smartphone OS Market Share). Java has
the flexibility to be used in all fields; cross platform and able to be ported over to other systems. As I
mentioned earlier Java was originally made for a television remote and evolved from that point, Java
had evolved

Role Of Fractal Geometry Of Indian Hindu Temple Architecture
Role of Fractal Geometry in Indian
Hindu Temple Architecture
Dhrubajyoti Sardar
M.Arch Scholar, Architecture & Planning Department
Indian Institute of Technology, Roorkee
Roorkee, Uttarakhand, India
E–mail: ar.dhrubajyotisardar@gmail.com
S. Y. Kulkarni
Professor & Former Head
Architecture & Planning Department, IIT Roorkee
Roorkee, Uttarakhand, India
E–mail: syk_iitr@yahoo.com
Abstract– The self–similar recursive geometry is known as Fractal. Hindu Philosophy describes the
cosmos as holonomic and self–similar in nature. In the connection of this context, fractal theory is
being followed in Indian Hindu Temple Architecture much before the discovery of Fractal Theory.
This paper is an attempt to find out the role of fractals in different elements of Indian Hindu temples.
The study has extended from the site plan level to the minute detailing level. The discussion covers
the elementary idea about the fractal theory and the basic structure of Hindu temples with supportive
and self–explanatory visuals and analysis of the topic. It also focuses on the behavioural actions of
fractals in Hindu temples and on the reasons behind its successful occurrence.
Keywords– Fractal geometry; Hindu cosmology; Hindu temple architecture; Iteration; Self–similar;
Repetition
Introduction
Ancient Indian mathematicians were very skilful in geometry. They used the knowledge of
geometry in other disciplines also. They derived many of the comprehensive conclusions with the
help of geometry.

Persuasive Essay On Xbox
I like to casually play games on my Xbox 360. I've been thinking to upgrade my living with a new
device. What would be the best and the cheapest option? Should you get Xbox One, PlayStation 4 or
PC? At first, I was thinking to buy PlayStation but at the end, I decided to build a custom gaming
PC. I will list some of the benefits of PCs over consoles and the process to build cheap PC for
gaming, Hardware price Game consoles are cheap if you compare the price to a high–end gaming
PC. The earning logic behind consoles is to make the profit from game selling and sell the consoles
with lost. The gaming PCs sold by manufacturers like Asus or Dell are usually high–end devices
with a high price tag. To compete with console price you can build a custom gaming PC with almost
the same cost. Gaming PC cost can be cut even further by using used parts from eBay and other
sites. Game prices Consoles have their own ecosystems and user is limited to buy games through
official channels usually through manufacturers online game store. PC games have multiple
channels where users can buy games with more competitive price. Most popular is Valves Steam
Online store. Valve makes buying games on PC as easy as on consoles and Steam also has a large
library of game titles. There is also games ... Show more content on Helpwriting.net ...
Standardised, a large variety of components makes it possible to do customization to the build.
Smallest system size is an mITX which is the same size as consoles. To save money best option may
be an mATX standard. There is a lot of building guides on YouTube, one of them is Austin Evans:
How to Build a Gaming PC! (2016). To find correct parts for your build big help is PCpartpicker.
PCpartpicker will give options for components and check the compatibility of all the parts, there is
all so price comparison so that you can get the parts as cheap as possible. Used parts can be a good
option when the really low price is the goal, good option for used parts is

The Constructivist Theory and Brain Development Essay
The idea of epigenesis has become well known as an integral part of the constructivist theory which
states that neural activity within the brain is largely spontaneous, driven by genetic and molecular
instances (Mareschal, D., Johnson, M.H., & Grayson, A., 2004). However, after birth, the neural
activity is influenced by sensory and motor experience and the outside environment (Mareschal et
al, 2004). Epigenesis is what the constructivist theory is about, the interaction between genes and the
environment. A study done by Petersen et al used PET, or positron emission tomography, to
understand the responses of native English adult speakers to written stimuli in the form of English
words, pseudowords or words that had no meaning but could ... Show more content on
Helpwriting.net ...
During development, the temporal lobe is most responsible for responding to auditory (hearing)
information, however for those who cannot hear, this section was used for a different sense
(Mareschal et al, 2004). This shows that the temporal lobe in the brain, although genetically made to
hear, had used the child's sensory experience to become prominently involved with visual
processing, or in other words, adapted to the environment that the child was in. If the brain was
already made for development and not influenced by the outside world and environment, it would
seem to be nearly impossible for a hearing part of the brain to adapt to only visual processing.
Lastly, there was a study done by Mills that tested language acquisition in children, which also
showed a link to epigenesis in development. This study concluded that with experience, certain
types of processing in the brain are performed by more localised regions of the cortex (Mills, D.M,
Coffey, S.A, & Neville, H.J., 1993). The researchers collected data from ERPs that suggested
processing of small words and control stimuli is spread over a large area of the cortex at first,
however, this processing narrows to an area over the left temporal lobe only when the child's
vocabulary reaches about 200 words, regardless of the child's age (Mareschal et al, 2004). One could
argue that if this narrowing of processing of words happens at a particular age, then that area of the

Modularity of Mind
In 1983 Jerry Fodor opened the introduction to his new research of "Modularity of mind" with the
phrase; "Behavior is organized, but the organization of behavior is merely derivative". This meaning
that behaviors are simply imitations, never original nor created. Fodor created a theory of how the
mind was structured and how would perform. He studied the architecture of mind in modules; a
term that will describe that the mind had different specific structures that had precise purposes. Jesse
J. Prinz just like Fodor was a philosopher who was in opposition of the "Modularity of the mind"
theory. This essay will have as a purpose to create an argument on the explanation and disagreement
that Prinz wrote cluster by cluster against the theory "Modularity of mind" in an article called "Is the
mind really modular?"
Prinz publication "Is the mind really modular?" demonstrates a various examples and explanations,
highlighting each and everyone one of the modular systems that Fodor created. The number of
descriptions created for the modules is composed by individuals who share different points of view.
This doesn't prove that the theory is wrong, it will simply state that there is no certainty of being a
hundred percent sure. My position on this essay will be in contradiction to the approach that Prinz
argues to disapprove the "Modularity of the mind" theory.
Localized: modules are realized in dedicated neural architecture
Subject to characteristic breakdowns: modules can be

Social Psychology : An Uphill Battle Against Behaviorism
It has been fourteen years since Goethals' (2003) "A Century of Social Psychology" and seven years
after Ross, Lepper, and Ward's (2010) "History of Social Psychology". From that time, much has
changed in the historical, intellectual, and social zeitgeist that has always influenced social
psychology as a field–through the latter's desire to meet the needs and trappings of its place and
time. In the same way that people interact with the situation to understand behavior and construe
their social reality, the discipline (not unlike a living organism of its own) has grown and been
defined by the priorities and research questions most relevant to the social issues of each point in
history.
For instance, American social psychology has been an ... Show more content on Helpwriting.net ...
Following these themes and directions, a constructive means of evaluating what social psychology is
(as a field, and as a body of theories, methods, and thought) and what it will become in the future is
through its crucial role in responding to current issues impinging in our social lives and reality. It
bears repeating that Kurt Lewin found that the best theories are the practical ones, where researchers
take their findings and knowledge to make sense of and make a difference in the real world. It would
not be too much to say that social psychology (and its emphasis on the situation where the person is
embedded) is needed now more than ever, in a time of radical dispositionism, social structural
transformation, and rapid changes in the ways we live.
The Biology of Social Behavior
Parents often tell their children to stay away from strangers, because unknown people are dangerous
(and early human civilizations survived by staying away from weird outsiders). Society places a
premium on attractive, intelligent, and well–off individuals as they signify good genetic material and
the possibility of biologically endowed offspring. All of these concerns are in place to ensure that
people get to survive and preserve their genetic line through reproduction with the best mates to
ensure high genetic quality (Durrant & Ellis, 2003). Ultimately, a dangerous implication would be
the justification of social norm transgressions: that

The Moral Foundation Theory ( Mft )
MORAL FOUNDATIONS THEORY Introduction The moral foundation theory (MFT) is a theory
of social psychology that explains the genesis of the reasoning morally and its variation by human
beings based on modular and innate foundation. Jonathan Haidt and Joseph Craig advocated the
theory by building Richard Shweder's cultural anthropology work. The popularity of the theory is
seen in the development of the theory in the book the "righteous mind" a book by Haidt. Currently,
the theory has six foundations, which include sanctity, authority, loyalty, liberty, fairness, and care
(Kugler, 2014, p. 414). The proponents of the foundations suggest a possibility of adding more
foundations to the existing ones. The original work of the theory mainly focused on the cultural
differences that exhibit in individuals. Subsequent development concentrates on the political
ideology and the application of the theory in politics. Scholars argue that moral foundation theory
can explain the presence of disparity in opinions concerning political issues like abortion and gay
marriages. The three categories of politician observed in theory are the libertarians, conservatives,
and progressives. According to research by Iyer et al. (2012, p.42367) libertarians use fairness and
liberty foundations only in their reasoning. Conservatives apply all the six foundations equally,
while progressives in their argument use the care and impartiality. Through moral foundation theory,
different cultures construct

Riordran Test Case
Riordan Information System Business Requirements
Over the last decade Riordan has expanded from a single hospital and pair of clinics to a health
network that includes more than a dozen hospitals, as many small clinics and four pharmacies.
Riordan's impressive growth has resulted from a combination of new expansion, partnerships and
buyouts and driven the company to become the dominant health care provider in the region.
Unfortunately, this rapid growth has led to a situation in which different network facilities have
different SOPs governing patient care, record keeping, billing and human resources and has begun
to affect the bottom line of the company as it attempts to consolidate the disparate practices into a
cohesive whole.
With the ... Show more content on Helpwriting.net ...
Patient records, pharmaceutical records, will each have a dedicated data mart while financial and
personnel records will share the third. Each data mart will backup to the data warehouse every 24
hours or as Riordan's IT department specifies. To minimize disruptions at individual facilities should
a data mart be temporarily cut off from the network active records are to be kept in local servers will
which upload any updates needed to each data mart on an hourly basis. In this way should any given
data mart become unavailable local facilities will still have access to active records.
New applications will utilize off–the–shelf software components that have been customized per
Riordan's specifications and further messaged to ensure that each application will integrate smoothly
with all the others in order to create a single cohesive whole. Great effort will be made to ensure that
the data structures used in each are consistent in order to simplify the creation of the enterprise's
database. To help facilitate this, we will create an umbrella application that will integrate each other
system as a module. This umbrella application will be extendable as needed and will act as a single–
launch point for the various systems utilized by Riordan. We will also be working closely with
Riordan's IT department to develop a bridge that will enable them to easily port their existing
databases into the new one automatically.
Thin

Modal Memory
Modularity is defined as a theory that postulates the mind as having been made of unique,
purposeful, autonomous modules. Data is moved from the external environment and passed through
a set of sensory transducers. The data is transformed to a code that is appropriate for the modules,
which are dominion specific (Friedenberg and Silverman, 2012). The modules convert the outcomes
of their progressions into a common code that can assume other non–modular, domain–general
procedures. They have the ability to hold material of a particular sort. Brain–injured patients support
the modular view. There are various case studies of patients who have been compromised due to a
wound in a particular part of the brain as a result of a stroke or accident. ... Show more content on
Helpwriting.net ...
The pre–attentive stage has simple features, and they are identified by color, motion, orientation,
curvature spontaneously and without effort (Friedenberg and Silverman, 2012). The features pop out
smoothly, and attention is not mandatory. The quest happens in parallel. In addition, the focused
attention stage features are joined together to create object representations, and attention is
obligatory, while the search is serial. Parallel search occurs when the objective fluctuates from
distractors alongside a single perceptual dimension. Serial search is essential when the objective
fluctuates from distractors along two perceptual dimensions, and they are shaped and colored
(Friedenberg and Silverman, 2012). Feature Integration Theory has been used broadly among
perceptual investigators. The scientist has conducted experimentations that have produced an
abundance of duplications and additional research findings. The theory does not clarify how and
where the visual system features get put together. It also does not explain how the brain does it, and
it is assigned as a binding in vision. To understand feature integration theory, attention need to be

How Genes and the Environment Operate to Influence Child...
How Genes and the Environment Operate to Influence Child Development
This essay will look firstly at the ideas that have prevailed throughout history, in relation to genes
interacting with the environment, and the human developmental implications of this relationship. It
will briefly outline the theory of Heritability, Evolution, Genetic Determination, Epigenesis,
Developmental Plasticity and a 'transactional' model of development. Secondly the theories of
Genetic determination, Epigenesis and Developmental Plasticity will be compared. Physical and
psychological characteristics of child development will illuminate the differing viewpoints held by
these traditions. Anatomical development, temperament and language will be used as ... Show more
content on Helpwriting.net ...
Darwin's ideas being assimilated into popular culture while Lamarck's work languished in obscurity.
Darwin's theory of Evolution proposed 'natural selection' and 'adaptation', that an organism could
only change as a result of 'mutation', a change in the 'genotype' and that mutation had to 'infer' an
advantage in the environment (phenotype) to be selected and therefore passed on. This process
according to Darwin occurred below the level of consciousness [Darwin, 1859]. The organism is in
essence 'blocked off' from its experience, leading to Weismann's idea of a 'barrier' [Weismann, 1885]
and the central view of the genetic paradigm, which is 'reductionistic'.
Lamarck's theory alternatively, is of 'transformational' development, which results from the
organism's experience of its environment [Lamarck, 1809]. Its prerequisite is that of the organism
being 'open' to the experiences of its environment. 'Interaction' occurs at the genetic and
environmental levels. Hence logically leading to the Epigenetic paradigm, which supports the same
holistic, arrangements proposed by Lamarck [Burkhardt, 1977].
Two traditions with developmental implications were influenced as a result of the differing
viewpoints of Darwin and Lamarck; they were Genetic Determination and Epigenesis. Genetic
Determination sees human development as reaching an 'endpoint'; this is in essence 'preformational'.
The environment is only there to explore where children's 'natural' abilities lie. Development is

Nature vs. Nurture in Language Development
What is Language? Language is a tool we have been using to understand and develop our thinking.
We have been: Learning about the thinking of others by reading Expressing our own thinking
through writing Exchanging ideas with others by speaking and listening Thought and language can
contribute to clear, effective thinking and communication. Language is a system of symbols for
thinking and communicating.
At 5 years of age human is expected to have; Articulated speech, Vocabulary of more than 6000
words and Observe grammar rules. An Average speaker is expected to have; 150 words per minute,
20,000 and 40,000 alternatives and error rates below 0.1%.
There are two theories concerning Nature or Rationalism in Language and these are the Nativism ...
Show more content on Helpwriting.net ...
Programmed learning is positive reinforcement for "correct" responses
Let us now bridge the gap between nature and nurture. Learning is a developmental cognitive
process, human create/construct knowledge. There are three theories involved in this process;
constructivism, progressivism and language acquisition theory. We will discuss first constructivism ,
the following diagrams will show us.
Diagram 1:
Psychologist Jean Piaget proposed two kind of interaction: * Simple interactions: putting together *
Emergentism: adding more to what was put together
The first box shows simple interaction while the second box shows emergentism. Diagram 2 shows
us how the brain is constructed with interaction to the environment.
Diagram 2:
Vygotsky (1896 – 1934) states that all learning occurs in a cultural context and involves social
interactions. The zone of proximal development (ZPD)learn subjects best just beyond their range of
existing experience with assistance from the teacher or another peer to bridge the distance from
what they know or can do independently and what they can know or do with assistance (Schunk,
1996) "scaffolding" that help students learn in systematic ways. This is illustrated further illustrated
in diagram 3. To Piaget there are three element involved in interaction the structured environment,
the senses and the brain. Vygotsky added one more element another human being

Learnability of a Language Essay
Learnability of a Language
I.
A child must achieve competence with an infinite language based on a finite number of heard
sentences. This is the essence of Noam Chomsky's "poverty of the stimulus" argument. As originally
presented, it made a case for nativism, forcing empiricist theories to explain how such competence
is achievable. In Stephen Pinker's Language Learnability and Language Development, he uses
learnability both as a challenge to theories of language acquisition, and as a heuristic for evaluating
them. Terrence Deacon, in The Symbolic Species, while dismissive of most of Chomskyan
linguistics, still sees the learnability problem as a challenge to any theory that hopes to explain
human linguistic knowledge. I will begin ... Show more content on Helpwriting.net ...
They also forbid transformations from applying to already–transformed data. These two constraints
strongly limit the context–freeness of language. By doing so, only a finite number of sentences at a
certain level of nesting are allowed; after enough time, the learner can conclude that all unseen
sentences of that depth are ungrammatical. These strong constraints are not arbitrary: Wexler and
Culicover found that most proposed transformations fit the two conditions. Also, Chomsky
independently concluded from examining linguistic data that a similar process, the "subjacency
principle," was operating (Pinker 1979).
Pinker, too, concludes that the scope of possible languages is limited: "Children acquire language by
exploiting rich formal and substantive constraints on the types of rules that languages may have...
[the child] entertains a small subset of the hypotheses consistent with the data" (1984, p. 358).
Pinker concludes that constraints, including word order and phrase structure geometry (e.g.
subjacency) aid the learning of grammars (1984, p. 358).
Deacon's response to Gold's argument does not make any specific claims about the set of possible
grammars. However, according to Deacon's theory, one would expect to find a plentitude of
simplifying linguistic universals arising from the coevolution of language to

Counter- Transference Essay
Counter–transference
Karen A. Aubrey MFCC/597 A– Internship A June 25, 2011 Amber Hamilton
Counter–transference Counter–transference can be defined as the occurrence of unresolved personal
feelings of the therapist that are projected unto his or her client. Sigmund Freud coined the term
counter–transference in 1910, who viewed counter–transference as the result of the client
influencing unconscious feelings of the therapist (Hayes, Gelso, & Hummel, 2011). Research and
Common Counter–Transference Issues Sigmund Freud believed that counter–transference was
problematic and needed to be managed by the therapist. In his book entitled Future Prospects of
Psychoanalytic Therapy, Freud stated that the therapist must learn to ... Show more content on
Helpwriting.net ...
4). Self–awareness, verbal dialogue in supervision, personal– therapy, and journaling, are some
common inventions used to help therapists learn positive coping skills to deal with positive and
negative counter–transference responses and behaviors. "Marriage and family therapist have come
to perceive the concept of counter–transference as a valuable tool for enhancing the therapeutic
process" (Gil & Rubin, 2005, p. 87). Case studies have proven that therapist who counsel children
and adolescents using play therapy experience counter–transference at alarming rates when
compared to those who use psychotherapy to treat adults (Gil & Rubin, 2005). During therapy
sessions with children and adolescents, the therapist may not be aware of his or her personal biases
and unresolved emotional needs, which may result in inappropriate responses or behaviors by the
therapist. Over identify, desire to protect, rescue fantasies, competiveness with parents, and
befriending are just a few of the counter–transference response and behaviors therapists have
reported experiencing when counseling children and adolescents. Therapists who also work with
abused women have also reported instances of counter–transference responses such as reluctance to
explore abuse– related issues, identification with the victim or the abuser, vicarious

Cosmides And Tooby As A Psychological Mechanism
produces an expert in one arena of collaboration with the world. The basic logic of this operation is
specific through genetic programs. It is modified through natural selection to unravel problems of
gathering and hunting life besides ancestors in most of evolutionary history. (Buller, D. J. 2006)
However, the mind compromises of "hundreds or thousands" of "genetically specified" modules that
ancestors encountered diversity array of adaptive problems, each adaptive problem "domain" needs
its own "domain specific" solution. No single "domain–general" psychological mechanism could
successfully solve various adaptive problems. Thus, a psychological mechanism evolved for each
distinct adaptive problem ancestors faced. Cosmides and Tooby supports this argument ''a woman
who ... Show more content on Helpwriting.net ...
J. 2006). This argument combines behavioural solution to problems such as deciding a high quality
mate, with psychological mechanisms produces behaviour. There is no explanation assuming that
same psychological mechanism cannot produce various behaviours that solved distinct problems.
For example, the domain general "mechanism" of social learning, involving observations of role
models through imitations of the observed behaviour. Such as, a female employs social learning in
selecting an item. She observes her parents selecting an item, and she does the same. If she switches
problems domains to the selection of mate, the mechanism of social learning would not guide her to
discover a mate. Instead, it would guide her to look and imitate mate–selection behaviour of female
role models; leading to the achievement of mate–selection criteria that are particular to the problem
domain of choosing a mate. The domain–general mechanism of social learning will generate
behavioural solutions to each problem domain in which it operates. This illustrates the domain–
general learning mechanism operates on domain specific inputs, creating information specific to
those inputs; in order to generate

Object Oriented Approach For Software Development
Linguistic is the analysis which is applied to the object oriented which gives the accurate results
when compare to other analysis. The main drawback of the object oriented approaches for software
development is the object oriented analysis process which do not having the exact information.
When the particular project was given by the clients they specify the information about the project
which was in natural language. The information is tendered in linguistic it is a study of scientific
language. The software engineering projects starts from the information given by the customer. Then
the company has to work with that and analyze the complete information, requirements about the
project. The main thing is to know about the project is to ... Show more content on Helpwriting.net
...
A relationship between classes/items can demonstrate different qualities named as composition.
Word–labeling breaks down how a statement is utilized within a sentence. Specifically, words can
be variably from one sentence to an alternate relying upon connection (e.g. light can be utilized as
thing, verb, modifier and intensifier; keeping in mind can be utilized as relational word, conjunction,
verb also thing). Naming systems are utilized to point out word–structure for each one single word
in a sentence, and each word is labeled as a Part Of Speech (POS), label would indicate a particular
thing, while VBB would mean the base manifestation of a word class that server as the predicate of
a sentence. Object orientation is one of the software development model playing role in software
engineering. In object oriented analysis there are many problems facing by the software developers
in order to replace all these and get the accurate results the developers are following the linguistic
analysis. Linguistic completely relates on the set which has the other members included in it of
structures from linguistic models and subset of models from the allocated examples. This method
divide the information given by the clients and allocates it to the different frame work and then
process it. The linguistic data mainly includes the words which focuses to components of object
oriented analysis. The natural language information analyses

Cognitive Science : The Scientific Study Of The Mind
Midterm Exam
Question 1–Cognitive Science is defined as the scientific study of the mind. Cognitive Science uses
the scientific method as it primary methodology. One of the main features of cognitive science is the
multifaceted method, and it uses linguistics, robotics, neuroscience, cognitive, the evolutionary
approach, psychology, the emotion approach, the social approach, philosophy, and artificial
intelligence (Friedenberg and Silverman, 2012). Cognitive Science uses all these different methods
mentioned above, and this is why cognitive science is different. It takes form linguistic, philosophy,
and neuroscience, etc. As a result, the traditional cognitive psychological view does not utilize all
these fields and areas of study, and this is why cognitive science applies to almost everything we
breath, feel, and touch; therefore, cognitive science applies and intertwines all these different fields
of study (Friedenberg and Silverman, 2012). Cognitive Science refers not so much to the sum of all
disciplines but to their connection or diverging work on specific problems. Cognitive Science is a
combined effort among researchers working in numerous fields (Friedenberg and Silverman, 2012).
The cement that holds Cognitive Science together is the topic of the mind, and the use of scientific
methods. The tri–level hypothesis, mental or artificial information processing events can be assessed
on three different levels (Friedenberg and Silverman, 2012). The greatest or more

Essay on Case Study of “Does America Really Need...
Case Study of "Does America really need manufacturing".
Sriharsha Vennelaganti–Fs0792
1. Summary:
In the case study we can see that the authors talk about the importance of innovation when it comes
to the long–term success of every product company. By reading the article one gets an
understanding that the authors are asking executives of any product company should not view
manufacturing as a cost center and by shifting their manufacturing units offshore they are hindering
a company's capacity to innovate. In the end the authors give us different methods that a company
can use to better improve their product line without shifting their manufacturing bases offshore and
a way the government can help by providing policy incentives for the ... Show more content on
Helpwriting.net ...
To be successful many large scale manufacturing operations must find a keen balance that addresses
the more task–focused needs of the production process as well as the financial planning, oversight
and control requirements of any major modern business organization. As I have mentioned couple of
points in the above section, but here in this critique I will be talking about how sourcing can help a
company to make a decision regarding keeping its manufacturing unit in United states. Modularity
plays an important role in sourcing as we can see from the article, where modularity in product
design can be seen as a way to new product development. Modularity in process design may speed
new product manufacturing setup times, reduce costs, and enhance the profitability of the lower
product volumes. Modular products tend to have fewer components for assembly and are therefore
cheaper to assemble. Modules are created with some aspects of production in mind, however this
modularization is done without understanding the implications of design. Although often yielding
highly functional products, once the manufacturing process is over this unstructured modularization
often leads to costly redesigns or expensive products. Modularity requires maintaining independence
between components and processes in different modules, encouraging

Left Brain vs. Right Brain
Left Brain vs. Right Brain "According to the theory of left–brain or right–brain dominance, each
side of the brain controls different types of thinking." (Cherry 2012) From books to television
programs, you've probably heard the phrase mentioned that people are either right brained or left
brained thinkers or perhaps you have gone online to take a test to see which one you are.
Psychologist have been researching the brain to try and understand learning capability's that can
help with such things as epilepsy, dyslexia and other seizure and learning problems. The right brain–
left brain theory came from the work of Roger W. Sperry, who was awarded the Nobel Prize in
1981. While studying the effects of epilepsy, Sperry discovered that ... Show more content on
Helpwriting.net ...
"In a nutshell, we humans do not literally have 'two brains,' but we do have two simultaneous
systems of mental organization and functioning – each whole and complete in itself, each having
highly specialized skills. As some scholars have summarized it: the 'left brain' does, the 'right brain'
is. This is, however, an oversimplification, for quite clearly both the hemispheres are active, though
in markedly different ways. As Karl Schmitz–Moormann has noted, the 'right brain' cannot
accurately be considered a 'passive partner' in the human enterprise. Indeed, since the right
hemisphere is responsible for our holistic perception of the world, one might argue that it is the
dominant one, with the 'left brain' functioning as 'analyzer for the right brain's perceptions ... a
servant of the right brain' ("Philosophical and Theological Reflection," 255). While considering the
new research and the old research, it is safe to say that both sides of the brain act equally in ways we
process information. It is how we interpret the information individually that makes us either a right–
brain thinker or a left–brain thinker but no matter what side is your preference, we are all capable of
learning the same information. References Understanding the Myth and Reality of Left Brain and
Right Brain Dominance By Kendra Cherry, About.com Guide Retrieved January 31, 2012 Learning
Styles and

The Development Of The C Programming Dialect
1.
The Development of the C Language
Conceptual
–The C programming dialect was contrived in the early 1970s as a framework execution dialect for
the beginning Unix working framework. Inferred from the typeless dialect BCPL, it advanced a sort
structure; made on a minor machine as an apparatus to enhance a pitiful the earth, it has turned into
one of the overwhelming dialects of today. This paper studies its advancement
This paper is about the improvement of the C programming dialect, the impacts on it, and the
conditions under which it was made.
C initiated existence in the years 1969–1973, in parallel with the early improvement of the Unix
working framework; the most imaginative period happened amid 1972. An alternate spate of
progressions topped somewhere around 1977 and 1979, when versatility of the Unix framework was
being exhibited. Amidst this second period, the first generally accessible portrayal of the dialect
appeared: the C Programming Language, often called the `white book ' or `k&r ' [kernighan 78]. At
last, in the center 1980s, the dialect was formally institutionalized by the ANSI X3j11 board of
trustees, which rolled out further improvements. Until the early 1980s, in spite of the fact that
compilers existed for an assortment of machine architectures and working frameworks, the dialect
was just about only connected with Unix; all the more as of late, its utilization has spread a great
deal all the more generally, and today it is among the dialects

F103 Planning, Programming, Budgeting and Execution...
US ARMY COMMAND AND GENERAL STAFF COLLEGE US Army Command and General
Staff School Command and General Staff Officer's Course (CGSOC) Common Core F103:
Planning, Programming, Budgeting and Execution (PPBE) F103RB Feb. 24, 2012 – Gen. Odierno
AUSA Winter Symposium1 The position of strength that the Army has is that everyone has seen
over the last ten years what our Army has done, and is capable of. Lots of people want to put the
Army in a box. They want to say this is what the Army can do –– they can do this little thing over
here. I am here to tell them that the Army is probably the most flexible, adaptable organization
across all the services, and that we can respond and be capable anywhere any time to support any
Combatant ... Show more content on Helpwriting.net ...
That is an important statement. The other services, the interagencies are dependent on the Army to
provide support to their actions. So as we look to the Army of 2020, as a part of Joint Force 2020,
how do we want to shape it? Today, we are an Army that is globally engaged in 150 countries on six
of seven continents. We have over 95,000 Soldiers deployed in support of operations; another
96,000 Soldiers forward stationed. Our strategic posture is a testament to our flexibility and
adaptability as well as our unmatched credibility as the best trained, best equipped, and best led land
force in the world. Moving forward, our Army's primary purpose is steadfast and resolute: to fight
and win our Nation's wars. But we all know that the Army must be able to do much more than that.
Today, we require an Army that is adaptive and innovative, flexible and agile, integrated and
synchronized, lethal and discriminate. Even more critical in today's complex and uncertain
environment, the Army is the decisive arm of the Joint Force in a broad range of missions.
Historically the Army has been focused on a specific set of needs, but these needs and the means in
which they are resourced have changed. So we must fundamentally change how we do business. As
we keep adding rocks to our Soldiers' rucksacks, all leaders must remain cognizant over time.
Everyone's load can get too heavy and cause permanent wear and tear. So it is a good idea to

Changes In Child Development
The changes in development occur through Stages: Sensorimotor: understanding the world through
action (0–2 years), Preoperational: use representations (2–7 years), Concrete–operational:
acquisition of operations, (7–11 years), and Formal–operational: ability to apply logical reasoning
(11–15 years) Children's intellectual structures change through a variety of forms or stages. Each of
those stages comes from the previous one. The child incorporates and transforms that stage
(assimilation and accommodation) and becomes prepared to the next one. Even though it shares
Piaget's view of development, it has a major addition: Explanation for variability, changes from one
stage to another. Also, it integrates concepts from the Information Processing ... Show more content
on Helpwriting.net ...
There is also the Modularity Nativism which explains that people are born with some innate,
specific modules of information that become activated throughout development. Children develop or
are born with theories that are specific to certain domains. Throughout development, children have
the opportunity to test these theories. People are Dynamic (constantly adapting) and Systems
(organized and with interrelated levels) This approach tries to keep a wholistic view of complex
human behavior. A person can understand where a new behavior comes from only by looking at the
overall pattern, at both previous and current events, and at many levels of causation. It proposes the
interaction of child in social contexts. In this approach, there are two general levels: 1–distal and
molar, which is the moment the child exists and 2–proximal social and physical settings (movement
and interactions with significant others. There is the concept of Zone of proximal development:
things that someone is capable of doing, but can't do on their own. Thus, the person needs social
support to achieve the goal (Scaffolding) View of cognitive development as a process of active
learning through the guidance and the support of

Essay on The Sophistication of the Brain
To what extent is it true that the brain is a sophisticated information processor?
The human brain is the most important part of the nervous system. The brain along with the spinal
cord makes up the central nervous system and together they control all of the body's important
functions, such as motor functions, speech, vision, hearing and also involuntary functions like
breathing. Many of these functions are localised to a specific area of the cerebrum. The cerebrum is
split into four lobes; the frontal, parietal, temporal and occipital lobes, which are specialised to carry
out their different roles. The cortex is divided into two hemispheres; the left hemisphere is
associated with motor control, speech and language functions and logic; ... Show more content on
Helpwriting.net ...
They both transmit information by using electricity; however, the brain uses chemical messages as
well as electrical impulses. A computer can process information much faster than the brain can; for
example mathematical calculations can be carried out immediately on a computer rather than having
to work out the answer logically like the brain would have to. However, the brain is capable of
emotion, imagination and creativity, whereas a computer can only follow the instructions given to it.
Another important comparison between the brain and a computer is the fact that the brain cannot be
turned off unlike a computer. If any part of a computer gets damaged, it is easily replaceable.
However, if an important part of the brain is in any way damaged, it can be difficult to regain
normal function and near impossible to replace it.
The brain is given the analogy of the hardware and software of a computer. The brain is seen as the
hardware as it is the physical structure and the mind is viewed as the software. This is because
software is not physical and somewhat controls what processes can be carried out on a computer. A
computer has a hard disk which can store a large volume of information, which is similar to the long
term memory store in the brain. Short term memory is stored in the brain, much like RAM in a
computer (Lytton, 2002). Information processing

New Concepts And Wide Range Of Features For The Customers...
2.Literature Review
The present project has a unique idea with new concepts and wide range of features for the
customers. The concept is new and have not been introduced in the current market. 2.1 Current
Scenario: At present day, the farmers and other people have to visit the nursery physically to
purchase seeds, plants and other fertilizer which is time consuming. With changing technologies,
people are making online purchases of many items like foods, electronic items, books, services etc.
However, there is no such application to buy online purchase of Agriculture products. And so there
is a wide scope for such kind of Application in the market.
2.2 Future Scenario:
With current growth of internet, it is estimated that in near future people will make online purchases
of various Agriculture tools also. So the Application would have an option for their customers to
purchase agriculture related tools and equipment in near future. The Application would be available
in various regional languages of the country in near future.
3.Detailed Requirement
3.1 Functional Requirements:
System will be divided in several modules those will offer different functionalities. These modules
are as follows:
Registration: If anyone want to use this application then, it will have to register first on this
application. After registration, user will get username. User side have two users one is Buyer and
another one is Seller which wants to sell products online. Both the

Psy 360 Language Essay
Language Essay Ryan Butler Psychology 360 August 29, 2011 Professor Newlin LANGUAGE
Have you ever wondered how we speak? How about why our communication is considered a
language and other animal's communication is not considered language? A wide range of beliefs
exist on what defines language. Thus, by exploring the definition of language and lexicon,
evaluating language's key features, the four levels of language structure and processing, and the role
of language in Cognitive Psychology, an understanding of what language is becomes clear. Let us
begin by defining language and a term named lexicon. LANGUAGE AND LEXICON
DEFINITION One big question, when the subject of language comes up, is exactly what language
is. What ... Show more content on Helpwriting.net ...
of a word. Also, the Yerkes (2011) text defines Lexicology as a study focusing on the meaning of
words. Thus, we see a lexicon as an area in the human brain which stores the meaning, and all
aspects, associated with a word. However, to reach the point where a lexicon may be used language
must be acquired. To acquire such a skill, one must master the four levels associated with language.
FOUR LEVELS OF LANGUAGE To constitute what a language is, four levels of language
structure have been established. Specifically, these levels of analysis include phenomes, words,
sentences and texts. According to the Willingham (2007) text, phenomes are a small unit of sound
which make up a word. A potential problem is if these words are mispronounced. For example,
slang changes from one area to another. When a person is thrown a new word, it throws them off on
the rest of the topic. If I say "I'm fixin to go downtown," some may only know "fixin" as literally
fixing something and not preparing or getting ready as "fixin" means in this context. This non
familiar use of a word may be confusing to oneself, but to the person saying the word, "fixin" is a
lexicon built into a vocabulary. Accents of foreigners may be another potential barrier. By
mishearing these phenomes and not understanding language due to this deficit, obtaining
meaningful language is difficult. Words themselves, and specifically the separation of words, may
be another potential barrier to language

Cognitive Development Of The Brain
Cognitive development of the brain has been a focus for scientists throughout the twentieth century.
Considerable advances have been made in the field of neuropsychology and with the assistance of
modern technology such as MRI and brain imaging we are able to understand much more about
brain functions. There is still a lot of research to be done to explore the links of cognitive
functioning of the cortex. I will discuss localized functioning in the brain as well as the innate
modularity versus modularization theory in an attempt to explain how this organisation has been
formed and localized from birth.
The human brain develops in a similar way to other mammals, although the sequence of events in
which it develops is significantly extended. The human brain starts in the prenatal phase a few
weeks after conception. The neural tube is the embryonic structure that ultimately forms the brain
and spinal cord. Along the inner surface of the tube neurons are formed, which are nerve cells that
receive information that are passed to other nerve cells via electrochemical impulses. Once neurons
are born they then migrate to their final locations in the developing brain.
Outside of the womb is where the later stage of brain development takes place and is known as the
postnatal phase. This is where environment becomes important because it encompasses a child's
physical and social world, increasing the number of neural connections in the brain.
The most obvious aspect of postnatal

Comparing Two Approaches to Cognitive Psychology
Cognitive psychology is concerned with the internal processes involved in making sense of the
environment and deciding what action may be appropriate. These processes include attention,
perception, learning and reasoning, (Eysenck and Keane, 2010).There are a number of approaches
which can be used within this field, however for the purposes of the essay only two will be
compared; cognitive neuroscience and neuropsychology. The aims of cognitive neuroscientists are
often similar to those of cognitive psychologists; they are both interested in the brain and cognition,
(Medin and Ross, 1996). Nevertheless, it could be argued that there are also some fundamental
differences between the two approaches, especially in the research methods ... Show more content
on Helpwriting.net ...
In contrast, a technique favoured by cognitive neuropsychologists is neurological case studies.
These are reports on individuals who have suffered damage to the nervous system. Researchers can
observe the behaviour of participants and interpret how this has been affected by their brain injury.
However, the conclusions that can be taken from such studies are also limited, especially when they
involve a single subject, (Payne and Wenger, 1982).
These procedures involved in cognitive neuroscience require high levels of control, therefore are
usually conducted in a laboratory setting, thus producing quantitative data that can be easily
analysed, (Eysenck and Keane, 2010). Nevertheless, the techniques vary in the precision with which
they identify the brain areas active when a task is performed (spatial resolution), and the time course
of such activation (temporal resolution).Therefore, several procedures often need to be combined to
compensate for limitations, (Sternberg and Wagner, 1999).
Despite the fact that cognitive neuropsychology can be less scientific in areas, it also deals with
dissociation and double dissociation. The existence of this can help to suggest the specific parts of
the brain that are impaired, thus supporting the understanding of

The Theory Of Mind Mechanism ( Tomm )
Though many of us may not realize it, humans have a remarkable set of abilities that allows us to
understand, empathize with, and predict others' thoughts and feelings. In other words, the average
person is able to "put himself in another's shoes." In our daily lives we tend to take this skill for
granted. It is only when something goes wrong that we realize how important it actually is. For
autistic individuals, this mindreading deficit is all too real. In fact, an inability to engage in this type
of understanding of other's mental states is often taken as the hallmark sign of autism. Mindreading
is defined as the ability to "make sense of other people and to coordinate our behavior with theirs"
(Bermudez, 354). Many cognitive scientists believe the theory of mind mechanism (TOMM) is
important to mindreading. These scientists contend that autistic individuals suffer from an
impairment to this theory of mind module. However, others have argued that theory of mind, which
is "the ability to form beliefs about the mental states of others", is not a modular ability, but instead
the result of the interaction of many different cognitive skills. In their paper "Generous or
Parsimonious Cognitive Architecture? Cognitive Neuroscience and Theory of Mind," Philip Gerrans
and Valerie E. Stone take this view of theory of mind. I will review this paper and its arguments,
then address the response to Gerrans and Stone made by Carl Hildebrand. Gerrans's and Stone's
argument consists of

Human Self Deception And The Modular Mind
Wahid Murad
Professor Walker
English 110
Paper #2 assignment
16th March 2016 Human self–deception and the modular mind
The model of three planes of the mind is nothing new. Sigmund Freud, the famous Austrian
psychologist was the first to make this widespread into majority of society as we know it today.
Even though his theories have from time to time been widely debated among Psychologists because
they are nearly impossible to justify scientifically, Freud nevertheless created a handy theoretical
model of the mind, which he separated into 3 tiers or sections – the conscious mind or ego, the
preconscious, and the unconscious mind.
Our conscious mind is what people associate us with, as it is where most people exist and thrive
daily. The conscious mind consists of everything that we are aware of. This is the part of our
psychological processing that we can think and talk about rationally in other words this the
cognitive portion.
The subconscious part of the mind, on the other hand, is in charge of our most recent memoirs, and
it is in spontaneous interaction with the resources of the mighty unconscious mind. It is the portion
of the mind that signifies regular memory. While we are not consciously aware of this information at
any given time, we can recover it and bring it into consciousness when required.
The unconscious mind is the depot of all existing memories and experiences from the past, these are
the stuff that have been bottled–up through distress.. It is safe to

The Introduction Of The Modular Model Of Thought, By Jerry
The introduction of the modular model of thought, by Jerry Fodor, resulted in a restructuring of how
scientists view the human mind; this idea also resulted in the re–examination of the differences
between the brains of anatomically modern humans (AMH) and Neanderthals (N). The modular
model of thought is primarily used to describe these differences in terms of evolution, or lack
thereof, in the brains of AMH and N. The differences between the brains of AMH and N are
generally shown through the differing size and shape relative to each other with distinctly different
types of behavior shown by each group. These differences are highlighted no better than in the area
of innovation, in which, N showed almost no progress after almost 150 ... Show more content on
Helpwriting.net ...
The answer to the question posed above lies in the philosophical idea of dualism; this idea finds its
roots in Platonic and Aristotelian philosophy, mainly in the idea of multiple souls. This idea, then
must be examined via the correspondence of the distinctive functions of plants, animals, and people:
a nutritive soul of growth and metabolism that all three share; a perceptive soul of pain, pleasure,
and desire that only people and other animals share; and the faculty of reason that is unique to
people only. This must be synthesized into the assumption that the way in which the body would be
controlled by the mind in the Cartesian view would hinge on the ability of the soul, in its multiple
parts, to control the body esoterically without the interference of the brain.
This idea, then leads onward to the ideas of Noam Chomsky, who viewed the mind as a body in and
of itself which had its own "organs". These "organs" were construed as "ontogenetic development is
to be viewed as the unfolding of an "intrinsically determined process." In particular: "... we take for
granted that the organism does not learn to grow arms or to reach puberty.... When we turn to the
mind and its products, the situation is not qualitatively different from what we find in the case of the
body"" (Fodor, The Modularity of the Mind). This idea then leads to the premise that what Chomsky
thinks is innate is nothing more than a body knowledge that a child is born knowing

Myspace and Facebook Culture Phenomenon’s
The worlds social network phenomenon's are Myspace and Facebook. There are a lot of people
arguing that Myspace is better then Facebook or vise versa, when any way one looks at it they are
both social network and cultural phenomenon's. Myspace is more for the people that want to make
new friends are meet people from all around. Facebook is a based on School mates talking to each
other. The Myspace Generation they live online, they buy online, they play online, and
their power is growing. Their power is increasing do to the amount of time people spend
on Myspace and Facebook. The DMW done a survey at USC asking the question, What
do you do on Myspace and Facebook?, over thirty– seven percent said talking to my
friends ... Show more content on Helpwriting.net ...
As a result, colleges and universities should warn their students not to post inappropriate messages
or photographs that could negatively influence an employer's perception. Many employers are aware
of social networking Web sites, and some use these sites to check for negative attributes of an
applicant. A recent New York Times article highlighted this concern: "Now, college career
counselors and other experts say, some recruiters are looking up applicants on social networking
sites ... where college students often post risqué or teasing photographs and provocative comments
about drinking, recreational drug use and sexual exploits in what some mistakenly believe is relative
privacy." Because the information posted by students on social networking Web sites is often
publicly viewed, colleges should remind their students that the information they post on these sites
is not private, and that potential employers could use that information to form crucial first
impressions about student applicants. Automation, the third new media principle, relies on
numerical coding and modularity to allow for the automation of many operations involved in media
creation, manipulation, and access. This means, that human intentionality can be removed from the
creative process, at least in part. The main example of automation lies in pre–programmed page
layouts for documents and websites like Myspace and Facebook supply. Once logged into the

Functional Magnetic Resonance Imaging (Fmri) and Phrenology
Essay Assignment II
Nov. 28th, 2012
Discuss whether the functional Magnetic Resonance Imaging (fMRI) is a new form of
"phrenology". Is it reliable enough to be used as evidence in court?
After fMRI was first introduced, it has been under criticism that it is not hard science. The most
common technique, the BOLD (blood oxygen level–dependent) fMRI, measures the increase in
regional cerebral blood flow in response to increased metabolism, which is to be caused from
heightened activity of neuron firing (Menon & Kim, 1999). Some neurologists believe that this
is an indirect way of measuring brain activity, and is not sufficient to support any idea.
By many scientists fMRI is often compared to phrenology, a study that once gained ... Show more
content on Helpwriting.net ...
However, the juries should be made aware that fMRI scan is an arbitrarily interpreted output, and
contain risks of erroneous conclusions. I believe fMRI will gain stronger grounds in the court later
in the future though, with the advance of technology as mentioned above.
Some compare neurologists with fMRI to molecular biologists with light microscopes (Jaffe, 2004),
for the reason that the capacity of fMRI is not sufficient for neurological study. It must be taken into
account that later light microscopes evolved to electron microscopes, meaning that also fMRI will
offer improved spatial and temporal information in the future. Its potential must be acknowledged,
and in the meantime there should be efforts to find complementary analysis methods (Hubbard,
2003).
References
Dobbs, D. (2005). Fact or Phrenology? Scientific American Mind, Vol.16, p.24–31.
Jaffe, S. (2004). Fake Method for Research Impartiality (fMRI): behavioral Sciences bid for
enhanced status falls short. The Scientist, Vol.18, p.64.
Hughes, V. (2010, March 18). Head Case. Nature, Vol.464, p.340–342.
Fodor, Jerry A. (1983). Modularity of Mind: An Essay on Faculty Psychology. MIT Press. p.14–23
Hubbard, E. (2003). A discussion and review of Uttal (2001) The New Phrenology. Cognitive
Science Online, Vol.1, p. 22–33.
Menon, R., & Kim, S. (1999). Spatial and temporal limits in cognitive neuroimaging with
fMRI.Trends in Cognitive Science, Vol.3, p.

Future of Passenger Aircraft
The future of passenger aircraft and their manufactures has an amazing outlook. Every year the
brightest minds in aviation compile the greatest technological advances towards creating the safest
and most economical aircraft on the planet. No detail is over looked, and the bottom dollar is the all
controlling factor. From private aircraft to public aircraft, space exploration and beyond, the future
is bright for the passenger aircraft market, and everyone who purchases air travel should be excited
to see how industry unfolds.
Let's kick this off! For me, this topic hits home and in my pocket. My uncle, retired Coast Guard
Captain Brian Murray, fly's for Emirates Airlines out of Dubai. Growing up with aviation in our
family, ... Show more content on Helpwriting.net ...
Today Boeing has an aircraft that can seat over 500 people, and one that can fly over 9,300 nautical
miles in its 777x program. That's 1/3 of the way around the globe without stopping! Currently,
Boeing Commercial employs over 80,000 workers in the United States supporting the Pacific
Northwest and the South East portions of the country for main manufacturing headquarters. The
second airline company that holds a majority stock in the passenger airliner world is Airbus. Airbus
has a family of five passenger airliners as well, including the A320, A330, A340, A350, and A380
families. The flagship A380 double decker aircraft can carry over 525 passengers in three section
configuration, over 800 passengers in a single class configuration. Airbus has been highlighting
milestones and achievements for 40 years, boasting marks such as the first wide body twin engine
airliner producer in 1974 to its record breaking arrival of the A380 in 2007. All of Airbus' fly by
wire systems onboard its aircraft and modularity between models significantly cut operating costs
for the fleet which are passed to the consumer. Airbus employs over 59,000 in multiple locations
around the globe concerning its passenger airliner department.
Along with commercial airlines, private company aircraft also play a large role in the passenger
aircraft world. Companies like Gulf Stream, Bombardier, Hawker, Eclipse, Cessna, Dassault,
Embraer, Boeing, and Airbus all produce cutting edge

Computer Networks And The Network System
The world is full of technology, in this ever growing world this technology needs to be connected.
Everything is interconnected through the internet nowadays. The internet is the connection of
assorted computer networks through a series of service providers and businesses. In order to create
these networks, there needs to be devices known as routers, switches and firewalls. These devices
have some very well–known vendors, such as, Cisco and Juniper. Juniper uses an operating system
called Junos. Junos OS is a great network operating system because of its modularity and it's unique
and hierarchical configuration style. The operating system is very popular among many Information
technology companied and service providers. Junos is a great ... Show more content on
Helpwriting.net ...
Ciarlone say in a statement "One of the first things that Juniper realized was that, due to Cisco 's
monolithic pricing, smaller businesses were being shut out of high–end networking almost entirely"
(Ciarlone). He goes on to say that using Juniper products are great for small to medium sized
networks. Cisco has moved up to higher tier networking and thus their equipment has upped in price
as well (Ciarlone). Juniper is aimed at not only the big networking side but also heavily caters to the
small scale network side. The devices range in different tiers of price and ability. The biggest
difference has to be the price in the products. The price of a product can make or break a company's
network infrastructure; not all companies can budget themselves for the greatest network
infrastructure. Jim Duffy compares and contrasts these two networking giants and points out many
differences, Jim goes on to quote Jeff Doyle, the president of IP consultancy Jeff Doyle and
Associates saying "The reality is, IOS is pretty old. [JUNOS] was architecturally designed
differently. It 's more modern and modular, meaning bug fixes are easier and functional failures tend
to be not as impactual as they are with as IOS." (Duffy). The modularity of Junos is what makes it a
cut above the rest. Junos has a modular OS, Junos uses separate module to do the specified

A Comparative Analysis Of Force Directed Layout Algorithms...
Lauren Peterson
6 December 2016
Term Paper 3 Page Update
Bioinformatics Algorithms: Dr. Kate Cooper
A Comparative Analysis of Force Directed Layout Algorithms for Biological Networks
Brief Description:
I will conduct a comparative analysis of multiple force–directed algorithms used to identify clusters
in biological networks. The analysis will consider topics such as the algorithm process, amount of
preprocessing, complexity, and flexibility of the algorithms for different types and sizes of data. K–
Means, SPICi, Markov Clustering, RNSC, and PBD will be used for the comparison. I will identify
the best algorithm according to my analysis for each type of input data studied.
Background: how to determine if a clustering algorithm is good/if a cluster is good→ modularity
Proteins control all processes within the cell. Though some proteins work individually, most work in
groups to participate in some biochemical event. Examples of these processes include protein–
protein interaction networks, metabolome, correlation/co–expression values, synthetic lethality, and
signal transduction (Cooper, lecture). The study of proteins that work together can allow a greater
understanding of cellular processes. New pathways, proteins, or systems can be identified via
network analysis. In order to recognize groups of proteins that work together, a biological network,
called a graph, is formed.
The study of graphs has a prominent history in mathematics and statistics. Graph Theory

Build-a-Bear International Expansion Into the Chinese Toy...
INTRODUCTION
"At Build–A–Bear Workshop®, our mission is to bring the Teddy Bear to life. An American icon,
the Teddy Bear brings to mind warm thoughts about our childhood, about friendship, about trust and
comfort, and also about love. Build–A–Bear Workshop embodies those thoughts in how we run our
business every day." (Build–A–Bear Workshop – Our Company 2009)
Build–A–Bear Workshops was started in 1997 by current CEO Maxine Clark, and there are now
over four hundred Build–A–Bear Workshop stores worldwide. They have 346 wholly owned
subsidiaries in the U.S., Puerto Rico, Canada, the U.K., Ireland and France. There are also 62
franchised retail stores in International locations – Australia, Belgium, Denmark, Germany, Japan,
The ... Show more content on Helpwriting.net ...
This differentiates us from our competitors who offer stuffed animals as their main products by
offering a unique and memorable retail experience.
Furthermore, the production of 80% of Build–a–bear materials takes place in China but have never
been retailed in mainland China which offers the opportunity for us to capitalize on effective
distribution channels.
Beijing will provide us with a large footfall of customers and we have passed our target market on
the premium toy market. We plan to have a number of promotional tactics in place to attract our
chosen target market with the aim to gain the competitive advantage needed to differentiate
ourselves from competitors. These tactics will be explored in more detail throughout our project.
Goals and Vision
The Goal of our company is not only to make profit but also to set into motion a long term plan for
build a bear to eventually become a market leader in the Chinese toy industry and to expand to
locations nationwide. All this will be done with utmost commitment to the build a bear mission
(quoted above) and culture while continuing to maintain the social responsibility synonymous with
the brand by offering charitable options and an accommodating employee organizational culture.
Build a bear feel that their mission statement is the epitome of their business by providing a unique
entertainment retail experience and believe that this mission

An Evaluation of Case Studies and Their Contribution to...
Cognitive psychology is the study of the brains internal processes that guide behaviour; to study
cognition, psychologists examine case studies of patients with damaged brains that can infer areas,
and functions involved in particular processes. Patient studies have provided insights into the
processes that take place within our minds, and have enabled psychologists to create models, which
can be tested and fractionated. Cognitive neuropsychology has developed from cognitive
psychology to become a discipline in its own right; it investigates the function and structures of the
brain involved in cognitive processes and should not be confused with cognitive neuroscience,
which is primarily concerned with neural structures and their ... Show more content on
Helpwriting.net ...
Studying unseen processes presents difficulties, it would not be practical or ethical to open a
persons' head to try to unravel the processes that take place whilst they make a cup of tea or drive
their car to work. Although examining processes presents difficulties, studying patients who have
sustained brain damage can provide insights into parts that play a role in cognitive processes.
Findings from case studies are extrapolated to the general population to provide an insight into
normal cognition. An early example and often–cited case study is Phineas Gage who suffered
damage to his frontal lobe because of an accident in 1848; prior to the accident, he was friendly and
dependable, however after the accident, he became unreliable and his social skills suffered, this
suggests the frontal lobe is involved in planning and social skills. Damasio (1994, (cited in Jansari,
2010)) recreated damage sustained by Gage, after a patient exhibited the same changes in behaviour
after undergoing surgery to remove a tumour in the frontal lobe. The recreation confirmed the
suggestions made at the time of Phineas Gage, thus providing an insight into how a part of the brain
the frontal lobe in this case is involved in cognitive functioning. The study of Phineas Gage is an
early example of the kind of studies that are used in

Human Development And Family Relations
Psychology is the scientific studies of the human mind, functions and their behavior
Psychology primarily focuses on those demonstrating behavior in certain given context, seeking to
understand and explain thoughts, emotions and behaviors. Research psychologist studies exciting
opportunities in psychology; it looks at various branches in the field of psychological research, for
example, in clinical psychology, which includes both scientific research, focusing on the search for
general principles, and clinical service, focusing on the study and care of clients, and information
gathered from each of these activities influences practice and research., development psychology
focuses on behaviors and conducts, while trying to understand the formation of its studies. The field
of psychology commonly uses experimental methods in what is known as experimental psychology.
Researchers design experiments to test specific hypotheses, or to evaluate functional relationships.
My paper will attempt to look at why people are subjected to authority figures, on their obedience to
authority figures.
HUMAN DEVELOPMENT AND FAMILY RELATIONS:
Professionals rely on research findings. For example, counselors need to know about the latest
advances in family or play therapy techniques. A physician may examine the most effective way to
help elderly adults cope with loss of memory skills. A pediatric RN nurse, working with chronically
ill children may find ways to reduce children 's fear of medical

Essay MKT 475W5Q4

Recommended

Recommended

More Related Content

Similar to Essay MKT 475W5Q4

Similar to Essay MKT 475W5Q4 (9)

More from Leslie Lee

More from Leslie Lee (20)

Recently uploaded

Recently uploaded (20)

Essay MKT 475W5Q4