This document summarizes comments from Google experts on various SEO topics. It discusses questions about links, content quality, URL structures, redirects, and crawl budget that were addressed by search advocates like John Mueller, Gary Illyes, and Martin Splitt. The document also provides background on Bruce Clay, an SEO agency, and Sid Lal, the managing director who convened these insights from Google's SEO office hours.

1. UNPACKING
GOOGLER
COMMENTS ON
SEO
SID LAL
MANAGING DIRECTOR
BRUCE CLAY AUSTRALIA
MARCH 2022

2. @siddlal
ABOUT BRUCE CLAY
• Founded 1996
• Invented advanced SEO web architecture
• Proprietary SEO software
• International offices with language support – USA, Australia,
Asia, Middle-East, India
• 110+ digital experts
• “Search Engine Optimization All-In-One for Dummies”
• Strategic digital marketing solutions
• Over 5000 SEO Professionals Trained Globally

3. @siddlal
ABOUT ME
Linkedin:
linkedin.com/in/siddharthlal
Blog: www.1ClickCustomers.com
Speaker at Ad Tech, SES, iMedia, DMAAsia, AMI

4. @siddlal
MEET THE GOOGLERS
JOHN MULLER
Search Advocate
GARY ILLYES
Search Advocate
DANNY SULLIVAN
Public Liaison of Search
DANIEL WAISBERG
Search Advocate
MARTIN SPLITT
Developer At Google
AURORA MORALES
Publisher Policy Education

5. @siddlal
ARE LINKS STILL THE #1 FACTOR IN RANKING WEBSITES?
Source: John Mueller & Gary Illyes & Google Webmasters | Twitter

6. IS SHARED HOSTING ACCEPTABLE?
Source: John Mueller | Google Search Central |July 20, 2021
https://www.youtube.com/watch?v=VQpRU8aqSZk

7. DOES CONTENT QUALITY MATTER?
Source: Aurora Morales | Google Search Central |Feb 5-18, 2021
https://www.youtube.com/watch?v=ZLTz3KRsy4k
https://www.youtube.com/watch?v=7rFcGcZg9O4
Gary Illyes Twitter
@siddlal

8. DO BLOG COMMENTS IMPACT THE QUALITY OF YOUR SITE?
Source: John Mueller, Aurora Morales, Martin Splitt | Google Search Central Mar 11, 2021|Google SEO Office Hours Feb 5 2021
https://www.youtube.com/watch?v=GKq9C0GlqfQ | https://www.youtube.com/watch?v=cUT84ZIcLtA
@siddlal

9. DO URL STRUCTURE CHANGES IMPACT SEO?
Source: John Mueller | Google Search Central |Jan 19, 2022
https://www.youtube.com/watch?v=FHjVmi1tkEw
@siddlal

10. WHAT CAUSED THE GOOGLE SEARCH TRAFFIC DROP?
Source: Daniel Waisberg | Google Search Central |July 20, 2021
https://developers.google.com/search/blog/2021/07/search-traffic-drops
5 Main Causes
• Technical Issues (server, robots.txt,
noindex)
• Security Issue
• Manual Actions (penalty)
• Algorithmic Changes (core updates)
• Search Interest Disruption
(seasonality/new trends)
@siddlal

11. IS MORE CONTENT BETTER?
IS WORD COUNT A RANKING FACTOR?
Source: Martin Splitt | Google Search Central |Sep 9, 2020
https://www.youtube.com/watch?v=gKoriHae71w
@siddlal

12. ARE TITLE, DESCRIPTION & KEYWORDS TAG IMPORTANT FOR GOOGLE?
Source: Gary Illyes | Twitter |March 17 2017
@siddlal

13. HOW LONG DOES SEO TAKE FOR NEW PAGES?
Source: John Mueller | Google Search Central |Jun 30, 2021
https://www.youtube.com/watch?v=6xtYk8optLc
@siddlal

14. SHARED SERVER: WORRIED ABOUT BAD NEIGHBOURHOOD?
Source: John Mueller | Google Search Central |July 20, 2021
https://www.youtube.com/watch?v=VQpRU8aqSZk
@siddlal

15. HOW DO TREAT 50 LOCATION PAGES FOR YOUR BUSINESS?
Source: Martin Splitt | Google Search Central |Sep 9, 2020
https://www.youtube.com/watch?v=gKoriHae71w
@siddlal

16. DOES A WEBSITE THEME MATTER FOR SEO
Source: John Mueller | Google Search Central |Sep 14, 2021
https://www.youtube.com/watch?v=Ayaovhfy5Uw
@siddlal

17. HOW LONG SHOULD YOU KEEP A 301 REDIRECT?
Source: John Mueller | Google Search Central Dec 3, 2021 https://www.youtube.com/watch?v=ml7cQHkUc2Q
Gary Illyes |Tweet July 22, 2021
@siddlal

18. DO 301 REDIRECTS LOSE PAGERANK?
IS THERE A LIMIT ON TOTAL 301 REDIRECTS YOU CAN DO?
Source: Gary Illyes Twitter|Jul 26, 2016 | Matt Cutts Google Search Central Feb 26 2013, Aug 5 2011
https://www.youtube.com/watch?v=Filv4pP-1nw https://www.youtube.com/watch?v=r1lVPrYoBkA
@siddlal

19. CRAWL BUDGET – SHOULD LARGE SITES BE WORRIED?
Source: Martin Splitt | Google Search Central |Jul 14, 2020
https://www.youtube.com/watch?v=am4g0hXAA8Q
@siddlal

20. HOW RELEVANT & BELIEVABLE IS AVERAGE POSITION IN GSC?
Source: John Mueller | Google Search Central |April 21, 2021
https://www.youtube.com/watch?v=l3l9gB7G4zU
@siddlal

21. Absolute URL or Relative URL: Does Google Care?
Source: John Mueller | Google Search Central |Oct 13, 2021
https://www.youtube.com/watch?v=iW5ir8IBtx8

22. @siddlal
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